ActiveCampaign#

Manage ActiveCampaign from chat — contacts, campaigns, automations, lists, deals, and marketing workflows via the ActiveCampaign API with OAuth authentication.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure ActiveCampaign API access yourself.

Setup in 3 Steps#

Step 1: InstallStep 2: Pair AccountStep 3: Connect ActiveCampaign_App-specific connection GIF coming soon_Run the install command in OpenClawSign in and approve the deviceOpen the dashboard and connect ActiveCampaign

How It Works#

text

┌─────────────────┐     ┌──────────────┐     ┌──────────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ ActiveCampaign API │
│   (User Chat)   │     │   (OAuth)    │     │   (Contacts/Campaigns)│
└─────────────────┘     └──────────────┘     └──────────────────────┘
 │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect AC         │                       │
         │                       │  4. Secure Token      │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ Active │
   │  File    │           │ Auth     │           │ Campaign │
   └──────────┘           └──────────┘           └──────────┘

Install#

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

bash

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for ActiveCampaign again."

Quick Start#

bash

# List all contacts
clawlink_call_tool --tool "activecampaign_list_contacts" --params '{"limit": 20}'

# Search for a contact by email
clawlink_call_tool --tool "activecampaign_get_contact" --params '{"contact_id": "CONTACT_ID"}'

# Add a contact to a list
clawlink_call_tool --tool "activecampaign_add_contact_to_list" --params '{"list_id": "LIST_ID", "contact_id": "CONTACT_ID"}'

Authentication#

All ActiveCampaign tool calls are authenticated automatically by ClawLink using the user's connected ActiveCampaign account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every ActiveCampaign API request on the user's behalf.

Getting Connected#

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=activecampaign and connect ActiveCampaign.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management#

List Connections#

bash

clawlink_list_integrations

Response: Returns all connected integrations. Look for activecampaign in the list.

Verify Connection#

bash

clawlink_list_tools --integration activecampaign

Response: Returns the live tool catalog for ActiveCampaign.

Reconnect#

If ActiveCampaign tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=activecampaign
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration activecampaign

Security& Permissions#

• Access is scoped to the connected ActiveCampaign account's data.
• All write operations require explicit user confirmation. Before executing any create, update, or delete call, confirm the target resource and intended effect with the user.
• Destructive actions (delete contact, delete account, delete deal) are marked as high-impact and must be confirmed.

Tool Reference#

Contacts#

ToolDescriptionModeactivecampaign_create_or_update_contactCreate a new contact or update an existing one by email (upsert)Writeactivecampaign_add_contact_to_listSubscribe or unsubscribe a contact from a listWriteactivecampaign_add_contact_to_automationEnroll an existing contact in an automation workflowWriteactivecampaign_add_tag_to_contactAssociate a tag with a contactWriteactivecampaign_add_contact_noteAdd a note to a contact recordWriteactivecampaign_create_contact_taskCreate a task associated with a contactWriteactivecampaign_delete_contactPermanently delete a contactWrite

Accounts & Deals#

ToolDescriptionModeactivecampaign_create_accountCreate a new account/organization in ActiveCampaignWriteactivecampaign_create_dealCreate a new deal in a pipelineWriteactivecampaign_create_deal_noteAdd a note to a dealWriteactivecampaign_add_secondary_contact_to_dealAdd a secondary contact to a dealWriteactivecampaign_create_deal_pipelineCreate a new deal pipeline with default stagesWriteactivecampaign_delete_dealPermanently delete a dealWrite

Campaigns & Automations#

ToolDescriptionModeactivecampaign_create_campaignCreate a new email campaignWriteactivecampaign_create_duplicate_campaignDuplicate an existing campaignWriteactivecampaign_create_messageCreate an email message templateWriteactivecampaign_create_segmentCreate an advanced contact segmentWrite

Lists & Tags#

ToolDescriptionModeactivecampaign_create_listCreate a new subscriber listWriteactivecampaign_add_list_group_permissionGrant a user group access to a listWriteactivecampaign_create_tagCreate a new tag with explicit typeWrite

Custom Fields#

ToolDescriptionModeactivecampaign_add_custom_fieldCreate a new custom contact fieldWriteactivecampaign_add_custom_field_optionsAdd options to a dropdown/radio custom fieldWriteactivecampaign_create_account_custom_field_metaCreate a custom field for accountsWriteactivecampaign_create_deal_custom_field_metaCreate a custom field for dealsWrite

E-Commerce & Events#

ToolDescriptionModeactivecampaign_create_an_orderRecord an e-commerce orderWriteactivecampaign_create_customerCreate an e-commerce customerWriteactivecampaign_create_event_tracking_eventWhitelist a new event name for trackingWriteactivecampaign_create_browse_session_cartTrack add-to-cart eventWrite

Webhooks & Connections#

ToolDescriptionModeactivecampaign_create_webhookCreate a webhook for real-time notificationsWriteactivecampaign_create_connectionCreate a connection to an external serviceWrite

Bulk Operations#

ToolDescriptionModeactivecampaign_bulk_import_contactsImport up to 250,000 contacts asynchronouslyWriteactivecampaign_bulk_delete_accountsDelete multiple accounts in one operationWrite

Code Examples#

Add a contact to a list#

bash

clawlink_call_tool --tool "activecampaign_add_contact_to_list" \
  --params '{
    "list_id": "YOUR_LIST_ID",
    "contact_id": "YOUR_CONTACT_ID"
  }'

Create or update a contact (upsert)#

bash

clawlink_call_tool --tool "activecampaign_create_or_update_contact" \
  --params '{
    "email": "john.doe@example.com",
    "first_name": "John",
    "last_name": "Doe",
    "phone": "+1-555-0100"
  }'

Enroll a contact in an automation#

bash

clawlink_call_tool --tool "activecampaign_add_contact_to_automation" \
  --params '{
    "contact_email": "john.doe@example.com",
    "automation_id": "YOUR_AUTOMATION_ID"
  }'

Create a new deal#

bash

clawlink_call_tool --tool "activecampaign_create_deal" \
  --params '{
    "title": "Enterprise Deal - Acme Corp",
    "pipeline_id": "YOUR_PIPELINE_ID",
    "stage_id": "YOUR_STAGE_ID",
    "owner_id": 1
  }'

Discovery Workflow#

1. Call clawlink_list_integrations to confirm ActiveCampaign is connected.
2. Call clawlink_list_tools --integration activecampaign to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration activecampaign.
5. If no ActiveCampaign tools appear, direct the user to https://claw-link.dev/dashboard?add=activecampaign.

Execution Workflow#

text

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                     │
│                                                             │
│  Example: List contacts → Search by email → Show results     │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                   │
│  list → get → describe → preview → confirm → call            │
│                                                             │
│  Example: Describe tool → Preview changes → User approves   │
│           → Execute update                                   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes#

• ActiveCampaign contact IDs are numeric. Use the contact's email or search tools to find IDs before performing operations.
• Automation IDs must correspond to existing, active automations in the account.
• Bulk import is asynchronous — the API returns immediately with a batch ID. Use the callback parameter to get notified when complete.
• Deal pipelines must exist before creating deals — retrieve pipeline IDs via the ActiveCampaign UI or API first.
• Table and worksheet IDs containing { and } must be URL-encoded ( %7B and %7D) in raw API URLs. ClawLink handles this automatically.

Error Handling#

Status / ErrorMeaningTool not foundThe tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration activecampaign.Missing connectionActiveCampaign is not connected. Direct the user to https://claw-link.dev/dashboard?add=activecampaign.ContactNotFoundContact does not exist. Use search or list tools to find the correct ID.AutomationNotFoundAutomation ID does not exist or is not active.ListNotFoundList ID does not exist. Retrieve list IDs via the ActiveCampaign UI.InvalidArgumentInvalid parameter or missing required field. Review the tool schema with clawlink_describe_tool.Write rejectedUser did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible#

1. Check that the ClawLink plugin is installed: bash

   openclaw plugins list
   
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.

3. If a fresh chat does not help, run: bash

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call#

1. Ensure the integration slug is exactly activecampaign.
2. Use clawlink_describe_tool to verify parameter names and types before calling.
3. For write operations, always call clawlink_preview_tool first.

Resources#

• ActiveCampaign API Overview
• ActiveCampaign Contact API
• ActiveCampaign Deal API
• ActiveCampaign Automation API
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=activecampaign-marketing
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills#

• Mailchimp — For Mailchimp email marketing operations
• Brevo — For Brevo/Sendinblue email campaigns
• Klaviyo — For Klaviyo e-commerce email marketing

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