ad-copy#

Name#

Advertising Creative Copywriting

Description#

High-converting advertising copy creation for digital marketing campaigns including信息流 (feed) ads, native advertising, social media ads, and display advertising. Focuses on CTR (Click-Through Rate) improvement, creative direction, headline variations, body copy, call-to-action optimization, and audience-specific messaging. Generates compelling ad creative that captures attention and drives action across multiple platforms.

Input#

NameTypeRequiredDescriptionproduct_servicetextYesProduct or service description and benefitstarget_audiencetextYesAudience demographics, interests, and pain pointsad_platformselectYesPlatform: Facebook, Instagram, TikTok, Google, etc.campaign_goaltextYesPrimary objective: awareness, clicks, conversionsunique_selling_pointtextYesKey differentiator from competitorsoffer_detailstextNoSpecial promotions or incentivesad_formattextNoSpecific ad format and dimensions

Output#

NameTypeDescriptionheadline_variationstextMultiple headline options for A/B testingbody_copytextPrimary ad body copy variationscta_optionstextCall-to-action button text variationscreative_conceptstextDifferent creative angles and approachesaudience_versionstextCopy variations for different audience segmentsvisual_directiontextVisual element recommendationstesting_plantextA/B testing strategy and priorities

Example#

Input#

json

{
  "product_service": "Online language learning app with AI conversation practice",
  "target_audience": "Working professionals 25-40 wanting to learn Spanish",
  "ad_platform": "Facebook",
  "campaign_goal": "App installs",
  "unique_selling_point": "AI-powered conversations that adapt to your level",
  "offer_details": "7-day free trial, then $9.99/month"
}

Output#

json

{
  "headline_variations": ["Speak Spanish in 30 Days", "Finally, a Language App That Works", "AI Makes Learning Spanish Easy"],
  "body_copy": "Practice real conversations with AI that adapts to your level...",
  "cta_options": ["Start Free Trial", "Download Now", "Learn Spanish Free"],
  "creative_concepts": ["Before/after transformation", "Day-in-life scenario", "Success story testimonial"],
  "audience_versions": "Business travelers: 'Close deals in Spanish'. Students: 'Ace your Spanish class'.",
  "visual_direction": "Show app interface, diverse users, progress indicators",
  "testing_plan": "Test headlines first, then body copy, then CTAs"
}