Skill #238 — Auto Glass Repair & Replacement Marketing Kit#

Overview#

Generate compliance-accurate marketing content for auto glass repair and replacement shops. Every output enforces AGSC/AGRSS installation safety standards, ADAS recalibration disclosure requirements, Nevada's deductible waiver insurance fraud statute, OEM vs. aftermarket glass truth-in-advertising rules, and FTC 2023 endorsement guidelines. No general AI tool knows any of these gates exist.

Pricing#

• Free: Prompt 1 (customer acquisition campaigns)
• Full Kit: $47 one-time
• DFY: $127/campaign package (Max runs it for your shop)

Compliance Moats (7)#

Moat 1 [ANCHOR] — AGSC/AGRSS Certification & Safe Drive-Away Gate#

Auto Glass Safety Council Standard 150 (formerly AGRSS) governs adhesive type (urethane-based, FMVSS 212/208 compatible), primer application, surface prep, and minimum safe drive-away time (MDAT). MDAT is adhesive-specific — Sika Tack Ultra ranges from 30-60 min; Dow Betaseal 1 hour minimum; some OEM restoration adhesives require 8 hours. Marketing claims like "out in 30 minutes" or "safe to drive immediately" without AGSC-certified technician verifying MDAT for the specific adhesive used = implied safety misrepresentation under FTC Act Section 5 and Nevada NRS 598. "OEM installation standards" requires AGSC certification. This skill enforces AGSC certification disclosure on every installation claim.

Gate: If AGSC certification not held → remove all "safe drive-away," "OEM installation," and "certified installation" claims. Replace with honest capability framing only.

Moat 2 — ADAS Recalibration Safety & Disclosure Gate#

Any vehicle with a camera or sensor mounted on or near the windshield (forward collision warning, lane departure, adaptive cruise, automatic emergency braking) requires post-installation recalibration. Affected systems include: Tesla Autopilot, Subaru EyeSight, Toyota Pre-Collision System, Honda Sensing, Mazda 360° View, Ford Co-Pilot360, GM Super Cruise, Volvo IntelliSafe, Hyundai SmartSense. Two types: static recalibration (targets mounted at fixed distances in controlled environment — Autel ADAS Pro, Launch X-431 ADAS Pro+, Bosch DAS 3000) and dynamic recalibration (drive cycle under specific speed/road conditions with scan tool connected). Shops that advertise "complete windshield service" or "we handle everything" without ADAS recalibration disclosure when the vehicle has ADAS = deceptive trade practice + safety liability. NHTSA has flagged improperly calibrated ADAS as crash causation. This is a life-safety disclosure requirement, not a marketing preference.

Gate: If shop does not perform ADAS recalibration → mandatory disclaimer added to all ads: "ADAS recalibration required for camera-equipped vehicles. Ask us about certified recalibration or we can refer you to a dealer." No "complete service" or "we handle everything" language permitted.

Moat 3 — Nevada Insurance Deductible Waiver Fraud Gate (NRS 686A.2825)#

Nevada Revised Statutes 686A.2825 explicitly prohibits auto glass shops from waiving, absorbing, rebating, or otherwise eliminating an insured's deductible as an inducement for business. Violations = insurance fraud exposure under NRS 686A.291, potential criminal referral to Nevada DOI. Active enforcement in Clark County — DOI has issued cease-and-desist letters and referred shops for criminal prosecution. Common violations: "No out-of-pocket," "We pay your deductible," "Deductible-free windshield," "Insurance covers 100%," "Come in, pay nothing." This skill generates zero deductible-waiver language. If shop is accustomed to using this as a marketing hook, the skill explains the legal exposure and provides compliant alternative messaging.

Gate: HARD BLOCK — no deductible waiver language in any output regardless of input. Replace with: "Most comprehensive insurance policies cover windshield replacement — check your coverage before you come in" + "We bill your insurance directly."

Moat 4 — Nevada Contractor Licensing & NRS 598 Deceptive Trade Gate#

Auto glass installation is a licensed trade in Nevada. Nevada State Contractors Board (NSCB) License Class C-8 (Glass and Glazing) required for installation work. Operating without a license or advertising without disclosing license status = NRS 624 violation. Nevada NRS 598.0923 prohibits representing that services conform to standards they don't meet — directly applicable to AGSC, OEM, and ADAS claims. NRS 598.0915 prohibits knowingly making false claims about insurance coverage ("your insurance will definitely cover this"). Advertising compliance required: NSCB license number must be on all print/digital advertising over certain thresholds.

Gate: License number required in output template. If not provided, placeholder inserted with note that NRS 624 requires disclosure on advertising materials.

Moat 5 — OEM vs. Aftermarket Glass FMVSS 205 Truth-in-Advertising Gate#

Federal Motor Vehicle Safety Standard 205 (Glazing Materials) requires auto glass meet minimum optical quality, impact resistance, and UV transmission standards — both OEM and qualifying aftermarket glass can be FMVSS 205-compliant. However: "OEM glass" specifically means glass manufactured by or for the original vehicle manufacturer (Pilkington, AGC, Fuyao OEM line, Saint-Gobain Sekurit). "OEM-equivalent" or "OEM-quality" or "meets OEM specs" is truthful for compliant aftermarket glass. Advertising "OEM glass" while installing aftermarket = federal false advertising claim under FTC Act Section 5. Insurance company billing for OEM when installing aftermarket = insurance fraud. This distinction matters: some shops use the term loosely; this skill enforces accuracy.

Gate: Input collects actual glass source (true OEM / OEM-equivalent aftermarket / standard aftermarket) and outputs matching truthful claim language only. Never upgrades "aftermarket" to "OEM" in copy.

Moat 6 — Nevada Insurance Anti-Steering & Preferred Shop Gate (NRS 686A.220)#

Nevada law prohibits insurers from requiring policyholders to use specific repair shops — and prohibits kickback/referral arrangements between shops and insurance adjusters. "Insurance-preferred shop" without documented preferred provider agreement = deceptive. "Your insurance company sent us" without actual referral = false authority claim. "We work with all insurance companies" is truthful and permissible. Nevada DOI Insurance Division investigates anti-steering complaints. Additionally: representing that a specific insurer will cover a claim without verifying the specific policy = NRS 598.0915 deceptive representation. This skill does not generate any language implying shop has special insurer status it doesn't have.

Gate: No "preferred by [insurer]," no "your insurance company recommends," no guaranteed coverage statements. Replace with: "We work with all major insurers and bill directly" + "Coverage depends on your specific policy — we can help you check."

Moat 7 — FTC 2023 Endorsement & Safety Claims Gate#

FTC's 2023 revised Endorsement Guides (16 CFR Part 255) require: (a) material connections disclosed — if shop offers discount for reviews, that's a material connection requiring disclosure; (b) typical results disclosure for any before/after or results-based claims; (c) no manufactured reviews. Auto glass specific: "guaranteed safe" or "100% safety guaranteed" without AGSC-certified installation + ADAS verification = unsubstantiated safety claim. "Best glass in Las Vegas" without objective ranking = puffery but "rated #1 by customers" without survey documentation = FTC violation. Review gating (only asking satisfied customers to review) = FTC 2023 violation.

Gate: No incentivized reviews without disclosure. No "100% safe" claims without certification backing. No rank claims without documentation. Review sequences ask all customers, not screened by satisfaction.

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Prompts#

Prompt 1 (FREE) — Customer Acquisition Campaign Generator#

Generate a complete multi-channel customer acquisition campaign for an auto glass shop.

Input:

• Shop name, city/state, NSCB license number
• Services offered (windshield replacement, chip repair, side/rear glass, ADAS recalibration, fleet service)
• AGSC certification held? (yes/no)
• ADAS recalibration capability? (yes — static/dynamic/both; no; referral program)
• Glass sourcing (true OEM / OEM-equivalent aftermarket / standard aftermarket — specify brand if known: Pilkington, AGC, Lynx, PGW, etc.)
• Insurance billing? (yes/no, insurers worked with)
• Target customer (residential / commercial fleet / dealerships / insurance direct)
• Seasonal focus or promotion (optional)
• Contact info / website

Output:

• Google Ads RSA campaign (1 RSA per service line: windshield replacement, chip repair, ADAS recalibration if offered; all headlines/descriptions within 30/90 char limits; license number in sitelink extension; no deductible waiver language)
• Facebook/Instagram campaign (2 ad briefs: insurance-claim angle + ADAS safety angle; before/after with FTC typical results disclosure; no deductible waiver)
• 3-email insurance claim outreach sequence (post-incident: Day 1 awareness, Day 3 urgency, Day 7 close; all NRS 686A.2825-clean)
• SMS follow-up (under 160 chars; TCPA opt-out; no deductible waiver)
• Google Business Profile post (750 chars; seasonal/promotional; all moat-compliant)

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Prompt 2 — Digital Advertising Suite + GBP Optimization#

Generate a complete paid + organic digital presence for an auto glass shop.

Input:

• All fields from Prompt 1
• Service area (list cities)
• Competitor names to differentiate from (optional)
• Budget range (optional: low/mid/high)
• Customer reviews/ratings snapshot (optional)

Output:

• Google Search Ads (full campaign: 6 ad groups — windshield replacement, chip repair, ADAS recalibration, fleet glass, emergency glass, insurance claim; all RSA headlines/descriptions; negative keyword list: DIY, how to, free, tutorial)
• Google Display remarketing brief (3 audience segments: viewed service page, abandoned quote form, past customer reactivation)
• Facebook/Instagram (6 ad briefs covering all service lines; Fair Housing-clean demographic targeting brief; no deductible waiver; ADAS safety awareness angle)
• Google Business Profile optimization (12 monthly post templates, seasonal; Q&A 15 scenarios — including "do you do ADAS recalibration," "do you use OEM glass," "will my insurance cover this"; hours, service area, attributes)
• Yelp profile optimization (business description, response to common question types, photo caption copy)
• Local SEO article (1,200 words: "Windshield Replacement in [City]: What to Know About ADAS Recalibration and Insurance" — targets informational search intent; all moat-compliant)

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Prompt 3 — Website Content + JSON-LD Schema#

Generate SEO-optimized service pages with technically accurate auto glass and ADAS language.

Input:

• All fields from Prompt 1
• Services to build pages for
• Brands/equipment used (glass brands, calibration equipment brands)
• Team credentials/certifications

Output (per service):

• Service page (600-900 words; H1/H2/H3; technical accuracy on glass construction — laminated vs tempered, acoustic interlayer, UV-blocking PVB layer; ADAS section if applicable)
• ADAS Recalibration explainer page (what it is, which vehicles need it, static vs dynamic, how long it takes, why it matters — educational tone, not fear-based)
• Fleet services landing page (B2B angle: fleet account pricing, mobile service, ROI framing for fleet managers)
• FAQ page (15 Q: OEM vs aftermarket, insurance coverage, safe drive-away time, ADAS recalibration, chip repair limits, mobile service radius, warranty)
• JSON-LD schema block (LocalBusiness + AutoRepair + Offer entities; GeoCoordinates; aggregateRating if reviews provided)
• Meta title (55-60 chars) + meta description (150-160 chars) per page

Compliance:

• "Safe to drive immediately" → never without AGSC-certified MDAT verification
• "OEM glass" → only if true OEM sourced
• "ADAS calibrated" → only if shop has documented calibration equipment and process
• All insurance language passes NRS 686A.2825 and NRS 598.0915 gates

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Prompt 4 — Reputation Management & Fleet Account Development#

Generate a complete review acquisition system and B2B fleet outreach program.

Input:

• Shop name, city/state, license number
• Review platforms (Google, Yelp, Facebook, CarGurus)
• Fleet targets (rental car agencies, delivery fleets, rideshare, government/municipal, auto dealers)
• Current fleet accounts (if any)
• Referral incentive (dollar amount — for customer-to-customer referral, not review incentive)

Output:

• Google/Yelp review request sequence (3 emails + SMS; FTC 2023-compliant — all customers asked, not screened; no incentive tied to review; no review gating)
• GBP review responses (20 scenarios: 5-star praise, 4-star "good but waited," 3-star insurance frustration, 2-star ADAS concern, 1-star aggressive complaint; all responses within 200 words; no admission of AGSC/safety violations in responses)
• Fleet account prospecting letters (5 variants: rental car agency, last-mile delivery fleet, rideshare platform partner, municipal/government fleet, auto dealership glass referral program; all RESPA/anti-kickback clean — no referral fee language to dealers without RESPA analysis)
• Customer referral program (dollar-off next service for referring a friend — NOT tied to reviews; FTC-clean; NRS 686A.2825-clean)
• Post-service follow-up sequence (2 emails: satisfaction check + review request; ADAS recalibration reminder if vehicle flagged at intake)