Brand Marketing Workflow — Structural Reference#

What This Skill Is#

A documentation-only description of the brand marketing workflow. It explains the system architecture, roles, stages, boundaries, and outputs, but contains no executable code.

Purpose#

• Describe how brand inputs are turned into marketing plans
• Clarify the handoff between strategy, production, analysis, and review
• Define the human-approval boundaries for publishing, login, payment, or other sensitive actions
• Serve as a safe replacement artifact when the published skill should be withdrawn from active use

Structure#

1) Input Layer#

• Brand name
• Positioning
• Tone
• Audience
• Goals
• Channels
• Constraints
• Competitor scope

2) Planning Layer#

• Normalize brand input
• Build a concise brand brief
• Define content pillars
• Define channel mapping
• Define KPI targets

3) Production Layer#

• Draft content variants
• Draft campaign ideas
• Draft platform-specific formats
• Prepare review-ready assets

4) Analysis Layer#

• Compare public competitor signals
• Identify messaging patterns
• Identify content gaps
• Score brand fit and iteration opportunities

5) Authorization Layer#

• Pause on actions that cross policy or access boundaries
• Request explicit human confirmation
• Resume only after approval

6) Output Layer#

• Brand brief
• Content plan
• Competitor summary
• Performance review
• Iteration notes
• Approval requests when needed

Boundaries#

Allowed#

• Public information review
• Structural planning
• Draft generation
• High-level workflow explanation

Not Allowed#

• Hidden scraping
• Bypassing login or platform controls
• Automatic publishing
• Payment or recharge without approval
• Any misleading claim that implementation code still ships inside this replacement artifact

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Implementation Details#

Entry Point#

install.sh bootstraps the skill and delegates to the Python runtime:

bash

exec python3 scripts/run.py "$@"

Usage via OpenClaw:

bash

oc_execute_skill brand-marketing-workflow --brand "品牌名"
oc_execute_skill brand-marketing-workflow --brand "BrandName" --channels "instagram,wechat"

Scripts#

ScriptRolescripts/workflow_orchestrator.pyMain entry point — orchestrates all stages in sequencescripts/competitor_fetcher.pyFetches public competitor signals (no auth required)scripts/competitor_ai_analyzer.pyAnalyzes competitor content patterns with LLMscripts/competitor_cluster.pyClusters competitors by positioning and messagingscripts/authorization_manager.pyGate for any action requiring human approvalscripts/normalize_brand_input.pyNormalizes and validates brand input parametersscripts/content_producer.pyDrafts content variants per channelscripts/score_content_effect.pyScores content variants for brand fit

Output Templates#

All outputs are written to templates/:

FileContentsbrand_brief.mdBrand positioning, tone, audience, pillarscontent_plan.mdChannel-specific content calendar and format mapcompetitor_report.mdCompetitor analysis with messaging gap matrixperformance_report.mdKPI targets and scoring baselineiteration_plan.mdNext-cycle improvement suggestions

Authorization Gate#

Any action that touches publishing, payment, platform login, or personal data pauses and calls authorization_manager.py, which:

1. Emits a clear approval request to the user
2. Blocks all downstream scripts until confirmation is received
3. Logs the approval decision with timestamp

No sensitive actions are taken automatically.