Brandmark Studio#

Use when the user requests brand identity assets, logos, icons, favicons, app icons, monograms, emblems, badges, or icon packs. Combines brand strategy, visual identity design, and SVG engineering into a production-ready workflow.

Triggers#

• Logo, SVG logo, or "make me a logo"
• Icon, app icon, favicon, or avatar
• Brand mark, monogram, emblem, or badge
• Icon pack or icon system
• Brand identity or visual identity
• "Design a brandmark" or similar

Workflow#

Step 1: Discovery#

Collect or infer from the user request:

FieldSourceBrand nameUser request or infer from contextIndustryUser request or inferDescriptionUser request or infer from name/industryTarget audienceUser request or inferDesired styleUser request or default to Modern/MinimalistSecondary styleUser request or noneArchetypeUser request or infer from brand personalityAsset typeUser request or default to logo

Supported asset types: logo, icon, logo_and_icon, icon_pack, favicon, app_icon, avatar, badge, emblem, monogram

If information is missing, infer reasonable defaults. Do not ask the user to fill out a form unless critical details are ambiguous.

Step 2: Strategy#

Generate an internal design brief. Load references/design-principles.md and references/archetypes.md to inform selections.

• Brand goals: What the mark must communicate
• Emotional goals: Feeling the audience should have
• Audience: Who will see this mark
• Brand positioning: Where the brand sits in its space
• Visual metaphors: Concrete symbols that map to abstract brand values
• Style direction: Primary + secondary style blend (load references/styles.md)
• Archetype alignment: How the chosen archetype shapes the design (load references/archetypes.md)

Select 2–4 design principles. Explain why each principle supports this specific design.

Step 3: Concept Generation#

Load references/concept-generation.md, references/archetypes.md, and references/design-principles.md.

Generate three significantly different concepts. Do not generate cosmetic variations of the same idea.

Each concept includes:

• Name: Short, memorable concept title
• Symbolism: What the visual elements represent
• Composition: Layout and structure
• Design principles used: Which principles from Step 2 apply
• Strengths: Why this concept works
• Risks: Where it might fail
• Recommended use cases: Best fit scenarios

Step 4: Asset Creation#

Load references/svg-rules.md and references/asset-types.md.

Generate production-ready SVG assets for the chosen concept (or all three if the user wants options).

Scalability check: Asset must remain recognizable at 16×16, 32×32, 64×64, and 512×512.

Possible deliverables: Master SVG, Horizontal SVG, Stacked SVG, Icon SVG, Favicon SVG, App Icon SVG, Avatar SVG, Monochrome SVG, Reverse SVG. Generate only what the asset type requires.

Step 5: Icon Simplification Engine#

Load references/icon-simplification.md and references/svg-rules.md.

When a logo or brandmark is created, automatically generate simplified icon versions. Generate: Icon SVG, Favicon SVG, Avatar SVG, App Icon SVG. Each must be recognizable at favicon size (16×16).

Step 6: Quality Review#

Load references/quality-review.md.

Evaluate the final mark across seven dimensions. Score 1–10 for each. If overall score < 8.0, recommend refinement or regeneration with specific notes.

Reference Loading Map#

TaskLoadLogo generationstyles.md, archetypes.md, design-principles.md, svg-rules.md, asset-types.mdIcon generationstyles.md, svg-rules.md, icon-simplification.md, asset-types.mdQuality reviewquality-review.mdConcept generationconcept-generation.md, archetypes.md, design-principles.mdIcon packstyles.md, svg-rules.md, icon-packs.md, asset-types.mdFavicon/app iconsvg-rules.md, icon-simplification.md, asset-types.md

Output Requirements#

Always explain:

• Design rationale
• Symbolism
• Selected design principles
• Style choices
• Archetype influence

Focus on producing production-ready SVG output while teaching the user why the design works.

Constraints#

Avoid:

• Clipart aesthetics
• Photorealism
• Excessive path counts
• Excessive gradients
• Decorative complexity
• Details that fail at favicon size

Prioritize:

• Scalability
• Memorability
• Simplicity
• Strong silhouettes
• SVG compatibility
• Brand relevance
• Effective negative space