Case Study Generator#

Category: Marketing / B2B Content

Version: 1.0.0

Author: max_0x1

License: MIT-0

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What This Skill Does#

Transforms a customer success story into a full, publication-ready case study. Covers all four sections B2B buyers expect: the customer narrative, results with metrics, compelling pull quotes, and multi-format deliverables (blog post, sales one-pager, LinkedIn post).

Designed for B2B marketing teams, agencies, SaaS companies, consultants, and freelancers who need case studies that actually close deals — not generic "we helped a client" fluff.

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Who This Is For#

• SaaS founders documenting customer wins
• B2B marketing teams building a content library
• Agencies writing case studies for clients
• Consultants proving ROI to prospects
• Freelancers who need portfolio pieces
• Sales teams that need a one-pager for every deal stage

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Prompts#

Prompt 1: Customer Story Narrative#

File: prompts/01_customer_narrative.md

Writes the full case study narrative: customer background, the challenge, why they chose you, how the solution was implemented, and the story arc. 700–1,000 words. Structured for maximum credibility with a human voice.

Prompt 2: Results & Metrics Section#

File: prompts/02_results_metrics.md

Produces the "Results" section with hard numbers, percentage improvements, and before/after comparisons. Includes data visualization suggestions (chart types, callout stats) and an ROI calculation table. B2B buyers make decisions on this section — it has to be specific.

Prompt 3: Pull Quotes & Testimonial Extraction#

File: prompts/03_pull_quotes.md

Generates 5 pull quotes from the customer's perspective — each targeting a different buyer objection or stage (awareness, consideration, decision). Also produces a 3-sentence email testimonial and a one-sentence social proof snippet for ad copy. These are the lines your sales team will paste everywhere.

Prompt 4: Multi-Format Package#

File: prompts/04_multi_format.md

Packages the full case study into four ready-to-publish formats:

• Blog post (SEO-optimized, 600–800 words)
• Sales one-pager (PDF-ready, 400 words, structured for print)
• LinkedIn post (300–400 words, story hook format)
• Email snippet (150 words, for sales outreach sequences)

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How to Use#

Run prompts 1–4 sequentially. Each builds on the inputs from the last. You can stop after any prompt if you only need that output format.

Required Inputs#

Provide these details when running Prompt 1:

FieldExampleCompany nameAcme CorpIndustryB2B SaaS / Healthcare / ManufacturingCustomer size45-person software agencyThe problem they hadLosing 8 hours/week to manual client reportingYour product/serviceReportLab (automated reporting platform)How you solved itAutomated weekly client report generationKey results (metrics)8 hrs/week saved, 3 new clients onboarded with time freedTimeline3 months to full ROICustomer contactJane Smith, VP of OperationsQuote if available"We used to dread Fridays. Now reports just appear."

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Example#

File: examples/agency-reporting-case-study.md

Customer: CloudPath Solutions (45-person web dev agency)

Problem: 8 hours/week lost to manual client reporting

Solution: ReportLab automated reporting platform

Results: 8 hrs saved/week, $2,400/month labor cost recovered, 3 new clients onboarded in freed capacity

All 4 prompts run end-to-end. Includes: full narrative, results section with ROI table, 5 pull quotes, and all 4 format variants.

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Pricing Strategy#

TierPriceWhat They GetSkill access$29 one-timeAll 4 prompts, use foreverDFY: Single case study$147Max runs all 4 prompts, delivers formatted Google DocDFY: Bundle of 3$3973 case studies, consistent brand voiceDFY: Monthly retainer$297/month2 case studies/month (agencies, SaaS with frequent wins)

Target buyers: Companies converting case studies into pipeline. If one case study closes even one deal, the $29 paid for itself 100x.

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Revenue Projection#

MonthSalesRevenue115 installs × $29$435230 installs + 2 DFY$1,164345 installs + 4 DFY$1,893

DFY tier is where this compounds — agencies with a case study pipeline will pay monthly.