Cleaning Service & Maid Service Marketing Kit#

Version: 1.0.0

Author: max_0x1

Category: Local Business Marketing

Price: $29 one-time

Free Tier: Prompt 1 (Seasonal Campaign + Brand Positioning)

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What This Skill Does#

Generates compliance-aware, conversion-optimized marketing content for residential cleaning, commercial janitorial, move-in/move-out, and vacation rental/Airbnb turnover cleaning businesses.

Every output enforces:

• OSHA HazCom 2012 (GHS SDS references for cleaning products — no unverified "chemical-free" claims)
• EPA Safer Choice program accuracy (only cite if EPA Safer Choice certified)
• FTC Green Guides 2012 (enforced): "eco-friendly," "green," "natural" require substantiation
• FTC 2023 Endorsement Guides (review request language)
• TCPA/CAN-SPAM compliance in all SMS/email templates
• Bonding & insurance disclosure accuracy (separate general liability vs. bonding vs. workers' comp)
• IRS worker classification language (avoid implying employees are independent contractors in copy)
• State contractor license where required (CA HIC, TX, FL DBPR, NV)

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Prompts#

Prompt 1 — Seasonal Campaign + Brand Positioning (FREE)#

File: prompts/01_seasonal_campaign.md

Generates:

• Spring cleaning / move-in/move-out / holiday campaign copy
• Google Ad (RSA: 15 headlines × 4 descriptions, character-count enforced)
• Facebook/Instagram ad (primary text 125 chars, headline 40 chars, 3 audiences)
• Nextdoor sponsored post (neighbor-tone)
• 3 SMS messages (TCPA-compliant, under 160 chars, opt-out included)
• Google Business Profile post (300 chars)
• Yelp promo (100 chars headline, 200 chars offer)

Compliance enforced:

• No "chemical-free" without SDS verification
• "Eco-friendly" only with EPA Safer Choice or equivalent certification
• Bonding described as "bonded & insured" (not "licensed" — cleaning is not always licensed)
• "Satisfaction guaranteed" tied to specific re-clean policy, not open-ended

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Prompt 2 — Service Pages + Compliance + JSON-LD Schema (PAID)#

File: prompts/02_service_pages.md

Generates:

• Main cleaning services page (800–1,200 words, H1/H2/H3 structure)
• 3 specialty service pages: Move-In/Move-Out | Deep Cleaning | Vacation Rental Turnover
• FAQ section (12 Q&As with schema markup)
• LocalBusiness + CleaningService JSON-LD schema (address, hours, service areas, price range)
• Internal linking map

Compliance enforced:

• OSHA HazCom: product claim gating ("hospital-grade disinfectant" only if EPA Reg. No. confirmed)
• FTC Green Guides: "green cleaning" → must name certified products
• Insurance accuracy: distinguishes general liability, bonding, and workers' comp
• IRS safe language: "our cleaning professionals" not "our contractors/employees" (avoids misclassification exposure)
• Move-out cleaning: no "get your deposit back guaranteed" (landlord discretion, false promise)

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Prompt 3 — Review, Reputation & Referral System (PAID)#

File: prompts/03_review_reputation_referral.md

Generates:

• 20 review request templates (5 stages: day-of, 24hr, 3-day, 7-day, 30-day)
• 15 review response templates (5-star appreciation, 4-star thanks, 3-star service recovery, 1-star resolution, competitor mention)
• Sparkle Referral Club program (two-sided: $25 both ways, or first clean discount — anti-kickback compliant)
• Review removal request script (Google/Yelp — for fake reviews only)
• Social proof display copy for website, ads, and flyers

Compliance enforced:

• FTC 2023 Endorsement Guides: no "incentivized review" language, no conditional review requests ("leave a 5-star review to get..."), incentive disclosed in any review that mentions the discount
• Referral program uses fixed-dollar off (not percentage — cleaner math for disclosure)
• "Verified customer" tag usage: only usable when booking software confirms the appointment

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Prompt 4 — Digital Ads + Local SEO + Airbnb/VRBO Outreach (PAID)#

File: prompts/04_digital_ads_local_seo.md

Generates:

• Google Local Services Ads (LSA) profile content + categories
• 5 Google Ad groups (move-out cleaning, Airbnb turnover, deep cleaning, recurring maid service, commercial cleaning) with 15 headlines + 4 descriptions each
• Facebook lead gen campaign (3-ad carousel: before/after format, FTC-compliant)
• 30-day Google Business Profile post calendar
• 15 local SEO keyword clusters with page assignment
• Airbnb/VRBO host outreach email (3 versions: cold, referral intro, property manager)
• Commercial cleaning cold outreach: 3 emails for office manager / property manager / HOA manager

Compliance enforced:

• Google LSA: cleaning service categories (house cleaning, maid service, junk removal excluded)
• Facebook: before/after format requires real photos policy reminder
• FTC Green Guides: "eco-friendly" not usable in headlines without certification confirmation
• Airbnb outreach: no "partner program" language (Airbnb ToS restricts)
• Commercial outreach: CAN-SPAM compliant (physical address + unsubscribe)

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Pricing Strategy#

TierPriceContentsSkill download$29All 4 promptsDFY Single Campaign$79Max runs Prompt 1 for your businessDFY Full Kit$179Max runs all 4 prompts, delivers formatted Google DocAgency License$297/month3 businesses/month, white-label delivery

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Target Markets#

Primary:

• 900K+ US residential cleaning companies
• 300K+ commercial janitorial companies
• 500K+ short-term rental (Airbnb/VRBO) hosts who hire cleaning services
• 100K+ move-in/move-out cleaning specialists

Las Vegas DFY:

• 42M+ annual visitors = massive Airbnb turnover cleaning demand
• 19K+ annual LVCC events = event cleanup market
• Henderson/Summerlin = high-income residential cleaning market (6,000+ homes in Green Valley Ranch alone)
• Divorce/estate cleanout + move-out cleaning: Clark County 2,000+ evictions/month

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Competitive Advantage#

CompetitorPriceWhat They MissJasper / Copy.ai$49/monthZero compliance, no local SEO structure, no referral systemJobber Marketing$99/monthCRM upsell, no ad copy, no service pagesLocal cleaning agency$1,500-$4,000/monthSame content, 50× the priceGeneric ChatGPT promptFreeNo OSHA/FTC/EPA compliance, no schema markup

This skill: $29 one-time. Compliance built in. Platform character limits enforced. Airbnb outreach included.