Cold Start Path#

Choose the first path before the team wastes time spreading effort everywhere.

Skill Card#

• Category: Growth Planning
• Core problem: What should we try first for cold start?
• Best for: New products, new stores, and stalled early-stage launches
• Expected input: Product info + margin room + asset readiness + channel constraints
• Expected output: First-path recommendation + why now + what to delay
• Creatop handoff: Feed decision into first-week content, creator, and ad execution

Before you run#

Ask the user to clarify:

• product category
• average selling price
• margin room
• whether the item is standard or non-standard
• whether they have content assets already
• whether they have creator access
• whether they have ad budget
• which channels are already live

If key facts are missing, ask for them before recommending a path.

Optional tools / APIs#

Useful but not required:

• store export
• ad spend export
• product sheet
• search trend export
• Google Sheets / CSV

If no tools are connected, continue with user-provided constraints and label the result as rule-based guidance.

Workflow#

1. Confirm cold-start scope.
2. Classify the product by margin, complexity, and content-friendliness.
3. Check readiness across five paths:
   • search
   • merchant content
   • creator content
   • paid ads
   • live selling
4. Recommend the best first path.
5. Name the second path to add later.
6. Explicitly say what not to do yet.

Output format#

Return in this order:

1. Executive summary
2. Best first path
3. Why this path fits now
4. What to delay
5. First 7-day move list

Fallback mode#

If the user only gives a rough product description:

• infer the most likely first path from product type, margin, and asset readiness
• mark assumptions clearly
• avoid fake certainty

Quality rules#

• Do not recommend five paths at once.
• Favor sequencing over complexity.
• Match the path to actual constraints, not ideal conditions.
• Say “not enough info” when the path depends on missing economics.

License#

Copyright (c) 2026 Razestar.

This skill is provided under CC BY-NC-SA 4.0 for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license.

Commercial use requires a separate paid commercial license from Razestar. No trademark rights are granted.