Ad Compliance Examples#

Example 1: General Product Ad#

❌ BAD (Non-Compliant):

• Headline: Get a Free Smartphone Instantly!
• Description: Hurry, only 17 remain! Click here to claim your $0 down phone today.
• Image: A phone with a big red "Download" button overlay. Reason: Uses "Free", "Instantly", fake quantities ("only 17 remain"), clickbait ("Hurry", "today"), and a fake button overlay.

✅ GOOD (Compliant):

• Headline: Compare Smartphone Features
• Description: Learn about the latest smartphone models and their specifications to find the right fit for your needs.
• Image: A clean, high-quality image of a smartphone on a desk. No text or button overlays.

Example 2: Automotive Ad#

❌ BAD (Non-Compliant):

• Headline: Buy a Brand New SUV for $1,000
• Description: Search our inventory for unbelievable deals on new SUVs. Apply now!
• Image: An AI-generated futuristic concept car with a fake play button. Reason: Unreasonably cheap offer ($1000 for new SUV), uses "Search" and "Apply now" (implied functions), uses "unbelievable", and features a concept car with a fake button.

✅ GOOD (Compliant):

• Headline: 2024 Family SUVs Overview
• Description: Read our comprehensive guide on the features and safety ratings of this year's top family SUVs.
• Image: A realistic, actual photo of a standard 2024 SUV model parked on a street.

Example 3: Loan Ad#

❌ BAD (Non-Compliant):

• Headline: Guaranteed $5,000 Loan Approval
• Description: Get cash in 5 minutes with no credit check. Start now!
• Image: A hand pointing directly at a stack of cash. Reason: Uses "Guaranteed", fixed amount without range, "Get cash in 5 minutes", "no credit check", "Start now", and a pointing hand image.

✅ GOOD (Compliant):

• Headline: Personal Loan Options ($1,000–$10,000)
• Description: Explore various personal loan options. Terms and availability depend on your credit profile.
• Image: A professional image of a person reviewing financial documents.