Pages: Contact#

Guides contact page design and form optimization for conversions.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice.

Identify:

1. Contact types: Sales, support, general, press
2. Form purpose: Lead capture, support ticket, demo request
3. Alternative channels: Email, phone, chat, social

Best Practices#

Form Design#

PrincipleGuidelineShort3-5 fields for basic contact; long forms increase abandonmentSingle columnVertical layout; works better on mobileLogical groupingName+email together; address fields togetherRequired fieldsMark clearly (asterisk); avoid surprisesProgressive disclosureShow relevant fields based on selections

Field Labels#

• Clear language: "Email Address" not "Email ID"
• Conversational: Friendly, welcoming
• No jargon: Universally understood terms

CTA Button#

• Action verbs: "Send Message," "Get in Touch," "Start a Conversation"
• Avoid generic: "Submit" ? "Send Message"
• Stand out: Contrasting color, clear hierarchy

Page-Level#

ElementGuidelineVisibility"Contact" or "Support" in main nav, not just footerMobileAppropriate input types (tel for phone), large tap targetsProofreadingNo typos--credibility at conversion momentAlternativesEmail, phone, chat if form isn't right

Trust#

• Response time: "We reply within 24 hours"
• Privacy: Link to privacy policy near form
• Security: HTTPS, visible trust signals

Output Format#

• Form structure (fields, order)
• Copy (labels, placeholder, CTA)
• Page layout and placement
• SEO metadata
• Accessibility checklist

Related Skills#

• landing-page-generator: Lead capture LP contains contact form; demo request CTA destination
• about-page-generator: Contact often linked from About
• legal-page-generator: Privacy policy link near form
• title-tag, meta-description, page-metadata: Contact page metadata