Pages: Giveaway / Contest#

Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product and campaign goals.

Identify:

1. Type: Giveaway, contest, sweepstakes, referral campaign
2. Prize: Product, discount, cash; value and appeal
3. Tool: Gleam, Woobox, Viralsweep, custom
4. Primary goal: Email signup, social follows, referrals

Page Structure#

SectionPurposeHeadline"Win [Prize]" or "Enter the [Contest Name]"PrizeWhat they win; image, value, appealRulesHow to enter; eligibility; end dateActionsRequired actions (email, follow, share)CountdownUrgency; end date visibleLegalOfficial rules link; disclosure

Best Practices#

Conversion#

• Low friction: Email only for entry; optional bonus entries for shares
• Urgency: Countdown; limited spots or time
• Social proof: "X people entered"; "Last day"

Legal#

• Official rules: Required; link to full terms
• Eligibility: Age, region, exclusions
• Disclosure: FTC-compliant; no purchase necessary

Tools#

• Gleam, Woobox, Viralsweep: Embed or link
• UTM: Track campaign source
• Landing page: Custom page + embed; or tool's hosted page

Output Format#

• Headline and prize copy
• Rules summary
• Entry actions (required, bonus)
• Legal checklist
• Tool integration notes

Related Skills#

• discount-marketing-strategy: Contest prize = discount; promo campaign design
• landing-page-generator: Contest page is a landing page; apply LP principles
• disclosure-page-generator: Affiliate/sponsor disclosure if applicable
• popup-generator: Contest popup to drive traffic