Creator Content Scorecard#

Score a creator content draft, published post, or content concept so operators can judge quality, conversion fitness, and what to improve before the next iteration.

Use this skill when a user wants a structured evaluation of creator-led content for ecommerce, affiliate, or TikTok Shop workflows. It is useful for turning subjective reactions like “this feels weak” into a practical scorecard with diagnosis and next steps.

Solves#

Content reviews often fail because feedback stays vague:

• “The hook is weak” but nobody explains why
• “It feels off-brand” without clear criteria
• “It may not convert” without identifying the missing proof, offer, or CTA
• different reviewers focus on different things, so quality is inconsistent

Goal: Turn creator content into a score-based review with clear reasons, risks, and highest-impact fixes.

Use when#

• Reviewing a creator script, draft, raw clip, caption, or published post
• Comparing multiple content options before approval
• Auditing why content feels weak even if it looks polished
• Giving creators actionable feedback instead of taste-based comments
• Building a repeatable QC process for creator or affiliate content

Do not use when#

• The user needs full attribution analysis or media-buying performance modeling
• There is no real content artifact or summary to evaluate
• The task is legal/compliance review only

Inputs#

• Content asset, transcript, script, caption, or summary
• Product and offer details
• Target audience
• Channel and format
• Goal of the content (click, sale, add to cart, lead, engagement)
• Key proof points or claims
• CTA expectation
• Known constraints (brand, compliance, creator style)

Workflow#

1. Restate what the content is trying to do.
2. Score the content across the most important dimensions.
3. Explain what is helping and hurting performance.
4. Identify the 3 biggest gaps limiting conversion or retention.
5. Recommend concrete revisions in priority order.
6. End with a go / revise / reject recommendation.

Scoring dimensions#

Use a 1-5 score for each:

• Hook strength
• Audience relevance
• Problem-solution clarity
• Product demonstration / specificity
• Proof / credibility
• Offer clarity
• CTA strength
• Native creator feel
• Conversion readiness

Output#

Return:

1. Content summary
2. Score table or bullet score list
3. What is working
4. Biggest gaps
5. Priority fixes
6. Final recommendation: go / revise / reject

Quality bar#

• Specific to creator commerce and conversion logic
• Distinguish engagement strength from sales strength
• Prioritize feedback by likely business impact
• Avoid fake precision and generic creative-writing notes
• Make the feedback usable by operators and creators immediately

Resource#

See references/output-template.md.