DeepSeek Brand Styling#

Overview#

To access DeepSeek's official brand identity and style resources, use this skill.

DeepSeek（深度求索）is a Chinese AI company founded in 2023. Its brand identity centers around a friendly blue whale mascot — symbolizing wisdom, depth, exploration of the unknown, and approachability. The visual identity stands out in the AI industry for its warm, human-first design philosophy.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, DeepSeek brand, visual formatting, visual design, AI branding, whale

Brand Philosophy#

DeepSeek's brand identity communicates:

• Exploration ("Into the unknown") — the whale represents diving deep into uncharted territory
• Approachability — warm, friendly, and non-intimidating AI branding
• Intelligence without arrogance — competent but humble
• Openness — open-weight models, open research philosophy

Brand Guidelines#

Colors#

Primary Brand Color:

ColorHexRGBUsageDeepSeek Blue#4D6BFE``rgb(77, 107, 254)Primary brand color — homepage, brand accent, interactive elementsDeepSeek Blue (Chat)#3964FE``rgb(57, 100, 254)Chat interface primary — buttons, links, login elementsDeepSeek Blue (Platform)#3B82F6``rgb(59, 130, 246)Developer platform — API docs, platform UI

Neutral Palette:

ColorHexRGBUsageDark Text#0F1115``rgb(15, 17, 21)Primary text and headingsMedium Gray#81858C``rgb(129, 133, 140)Secondary text, labels, captionsSlate Gray#94A3B8``rgb(148, 163, 184)Disabled state, muted elements (used on homepage)Light Gray#E5E7EB``rgb(229, 231, 235)Navigation bars, subtle bordersSubtle Background#F9FAFB``rgb(249, 250, 251)Subtle backgrounds, card surfacesWhite#FFFFFF``rgb(255, 255, 255)Primary backgrounds, content areas

Accent & Status Colors:

ColorHexRGBUsageSuccess Green#22C55E``rgb(34, 197, 94)Success states, positive indicatorsWarning Orange#F97316``rgb(249, 115, 22)Warning states, caution indicatorsError Red#EF4444``rgb(239, 68, 68)Error states, destructive actions

Typography#

Primary Font Family:

• Headings / UI Text: Inter (with system-ui fallback)
• Body Text: Inter (with system-ui fallback)
• Monospace: JetBrains Mono or SF Mono (code blocks)

Font Stack (preferred):

text

font-family: Inter, system-ui, -apple-system, BlinkMacSystemFont,
             "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell,
             "Open Sans", "Helvetica Neue", sans-serif;

CJK Text (Chinese, Japanese, Korean):

text

font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei",
             "Noto Sans CJK SC", sans-serif;

Logo Wordmark Style:

• Custom geometric sans-serif typeface (similar to Prayuth / Ruberoid / Soliden)
• Lowercase with open contours and rounded edges
• Slightly detached triangular segment in the letter "K"
• Not available for public use — refer to official brand assets

Typography Rules:

• Maintain generous letter-spacing for headings
• Use regular weight (400) for body text, medium (500) or semibold (600) for headings
• Avoid using thin (100/200) weights for body text
• Left-align text by default for readability

Logo#

• Emblem: A friendly blue whale mascot — symbolizing wisdom, depth, exploration, and calm
• Wordmark: Lowercase "deepseek" in a rounded geometric sans-serif with open contours
• The whale complements the name's implication of "deep" exploration
• Always use the official logo assets; do not recreate, modify, or distort
• Maintain clear space around the logo equal to at least the height of the "d" in "deepseek"

Features#

Smart Color Application#

• Applies DeepSeek Blue ( #4D6BFE) as the primary accent color
• Chat interface uses #3964FE for interactive elements
• Uses the neutral palette for text hierarchy — dark for primary content, medium gray for secondary
• Smart color selection based on background (white backgrounds for content, subtle backgrounds for cards)
• Maintains readability and WCAG contrast across all surfaces

Shape and Accent Application#

• Non-text shapes use DeepSeek Blue by default
• Status indicators use the appropriate accent color (green/warning/red)
• Buttons and interactive elements use DeepSeek Blue as primary
• Hover states may use a darker variant of DeepSeek Blue

Text Styling#

• Headings: Inter font, semibold weight (600), DeepSeek Dark ( #0F1115)
• Body text: Inter font, regular weight (400), DeepSeek Dark ( #0F1115)
• Secondary text: Inter font, regular weight (400), Medium Gray ( #81858C)
• Preserves text hierarchy and formatting

Font Management#

• Uses Inter as the primary font, with system-ui fallback (available on most systems)
• No font installation required — works with existing system fonts
• For best results, pre-install Inter from Google Fonts or fonts.google.com
• CJK text automatically uses system Chinese/Japanese/Korean fonts

Technical Details#

Color Application#

• Uses RGB and Hex color values for precise brand matching
• Applied via standard color classes
• Maintains color fidelity across different systems

Accessibility#

• Body text on white backgrounds: high contrast ratio (≥7:1)
• Large text (18pt+ / 24px+) on white backgrounds: high contrast ratio (≥4.5:1)
• DeepSeek Blue ( #4D6BFE) on white: passes WCAG AA for large text ( #3964FE also passes)
• Avoid using DeepSeek Blue on light gray backgrounds for body text

Usage Examples#

Presentation Slides#

• Title slides: DeepSeek Blue ( #4D6BFE) background with white text, or dark navy ( #0F172A) with DeepSeek Blue accents
• Content slides: White or Subtle Background with Dark Text headings
• Accent elements: DeepSeek Blue for highlights and call-to-action elements
• Product slides (Dual-model): Gold ( #F5B800) for flagship/Pro, DeepSeek Blue for lightweight/Flash
• Data visualizations: DeepSeek Blue as primary with accent colors for categories
• Benchmark cards: use distinct accent colors per metric (gold, blue, green, orange, purple, pink)
• Dual color-coding system: Gold = premium/flagship tier, Blue = lightweight/open tier

Code Blocks#

• Use a dark theme with monospace font (SF Mono / JetBrains Mono)
• DeepSeek Blue for syntax highlighting of keywords
• Light background for inline code in documentation