E-Commerce Advertising 📢#

Build your full-funnel advertising strategy across all major channels: Amazon PPC, Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.

Supported platforms: Amazon, Shopify, Walmart, eBay, TikTok Shop, WooCommerce, Standalone DTC

Built by Nexscope — your AI assistant for smarter e-commerce decisions.

Install#

bash

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-advertising -g

Capabilities#

• Keyword research: Core keywords, long-tail opportunities, competition density, suggested bid ranges
• Competitor ad analysis: Which channels competitors use, what angles they run, what's working
• Audience insights: Target persona extraction from reviews and market data
• Campaign architecture: Campaign structure, ad group organization, targeting strategies
• Cross-channel budget allocation: How much to spend on each channel based on stage and goals
• Ad copy generation: Headlines, descriptions, CTAs optimized per platform
• KPI targets: ACoS, ROAS, CTR, CVR benchmarks for your category

Usage Examples#

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I'm launching a silicone kitchen utensil set on Amazon US, also have a Shopify store. Price $29.99, cost $8. Monthly ad budget $3,000. Help me plan my advertising strategy.

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Selling premium dog treats on Shopify. $45 AOV, 55% margin. Want to start with $2,000/month ads. Which platforms should I prioritize?

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I have a TikTok Shop selling phone accessories. Budget $1,500/month. What's my ad strategy?

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How This Skill Works#

Step 1: Collect Information#

Parse from the user's prompt:

• Product / category
• Target market (US, UK, DE, JP, CA, etc.)
• Sales platform(s)
• Monthly ad budget
• Profit margin
• Business stage (launch / growth / scale)
• Competitor ASINs or brand names (optional)

Step 2: One Follow-Up Question Set#

text

Great — kitchen utensils at $29.99 with $3,000/month budget. To build your strategy:

1. Your product cost per unit: $_____

2. Primary goal?
   a) Launch — build awareness, get initial sales
   b) Growth — scale proven winners
   c) Profitability — optimize for max ROAS
   d) Seasonal push — short-term spike

3. How do customers find products like yours?
   a) They search for it (e.g., "silicone spatula")
   b) They discover it visually
   c) They need to see it in action (demo)
   d) Not sure

4. Brand positioning?
   a) Premium  b) Mid-market  c) Budget  d) Other: ___

5. Competitors to analyze? (ASIN or brand, optional)

Reply like: 1. $8  2b  3a  4b  5. B09XYZ123

Step 3: Execute Analysis#

Generate the full output using the frameworks below.

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Keyword Research#

Use web_search to gather keyword data.

Step 1: Search for seed keywords

text

web_search: "[product] keywords"
web_search: "[product] amazon autocomplete"

Step 2: Research long-tail opportunities

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web_search: "[product] for [use case]"
web_search: "best [product] for [specific need]"

Step 3: Analyze competition

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web_search: "[keyword] amazon sponsored"

CompetitionIndicatorsStrategyLow<10K results, few adsBid aggressivelyMedium10K-50K resultsBalanced bidHigh50K+ resultsLong-tail focus

Bid Ranges by Platform:

PlatformLowMedHighAmazon PPC$0.30-0.60$0.60-1.20$1.20-2.50Google Shopping$0.20-0.50$0.50-1.00$1.00-2.00Google Search$0.50-1.00$1.00-2.00$2.00-4.00

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Competitor Ad Analysis#

Use web_search and web_fetch to gather competitor intelligence.

Step 1: Identify competitors

text

web_search: "[product] best sellers amazon"
web_search: "[product category] top brands"

Step 2: Analyze channel presence

text

web_search: "[brand name] amazon sponsored"
web_fetch: https://www.facebook.com/ads/library/?q=[brand]
web_search: "[brand name] tiktok ads"

Step 3: Extract ad angles

text

web_search: "[competitor brand] marketing"
web_fetch: [competitor website]

Step 4: Identify gaps

• Angles competitors aren't using
• Platforms where they're weak
• Keywords they're missing

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Audience Insights#

Use web_search and web_fetch to build personas.

Step 1: Mine reviews

text

web_fetch: https://www.amazon.com/dp/[ASIN]
web_search: "[product] reviews reddit"
web_search: "[product] complaints"

Step 2: Build personas

• Demographics (age, gender from review hints)
• Motivations (why they buy)
• Pain points (what they hate)
• Language (exact phrases for ad copy)

Step 3: Extract ad copy angles

• From positive reviews → benefits to highlight
• From negative competitor reviews → problems to solve

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Channel Selection#

Product TypePrimary ChannelSecondarySearch-drivenAmazon PPC / Google ShoppingMeta retargetingVisual / lifestyleMeta AdsPinterest, GoogleDemo-drivenTikTok AdsMeta, YouTubeImpulse (<$30)TikTok, MetaAmazon PPCHigh-ticket (>$100)Google SearchMeta retargeting

Platform Benchmarks (2025-2026)#

PlatformAvg ROASTop QuartileAvg CPCAmazon PPC3.5x5x+$0.80-1.50Google Shopping4.5x6x+$0.50-1.20Meta Ads2.2x4-5x$0.70-1.50TikTok Ads1.4x2.5x+$0.50-1.00

Sources: Triple Whale 2025, Lebesgue 2026

Budget Thresholds#

BudgetStrategy< $1,000ONE channel only$1,000-3,000Primary (70%) + retargeting (30%)$3,000-10,0002-3 channels$10,000+Full cross-channel

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Budget Allocation (70-20-10)#

AllocationPurpose**70%**Proven channels (highest ROAS)**20%**Promising channels (scaling)**10%**Testing / experimental

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Campaign Architecture#

Amazon PPC#

text

├── Exact Match - Core Keywords (40%)
├── Phrase Match - Discovery (25%)
├── Auto - Harvesting (20%)
└── Product Targeting (15%)

Google Ads#

text

├── Shopping - High Priority
├── Search - Brand
├── Search - Non-Brand
└── Performance Max

Meta Ads#

text

├── Prospecting - Interest Based
├── Prospecting - Lookalike
└── Retargeting (visitors, cart, purchasers)

TikTok Ads#

text

├── Broad Targeting
├── Spark Ads (boost organic)
└── Lookalike

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Ad Copy Templates#

Google Ads#

text

Headline 1 (30 chars): [Keyword] - [Price/Offer]
Headline 2 (30 chars): [Key Benefit]
Headline 3 (30 chars): [Social Proof]
Description (90 chars): [What it is] + [Feature] + [CTA]

Meta Ads#

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Primary (125 chars): [Hook] + [Benefit] + [Emoji]
Headline (40 chars): [Offer]
CTA: Shop Now

TikTok#

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Caption (100 chars): [Hook] #hashtags
Hook formulas:
- "POV: [relatable situation]"
- "Stop buying [inferior product]"
- "This [product] changed my [routine]"

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KPI Targets#

MetricLaunchGrowthMatureAmazon ACoS35-50%25-35%15-25%Google ROAS2-3x3-4x4-6xMeta ROAS1.5-2x2-3x3-4xTikTok ROAS1-1.5x1.5-2x2-3x

Calculate Targets#

text

Break-even ROAS = 1 / Profit Margin
Target ROAS = Break-even × 1.5
Max CPA = AOV × Profit Margin

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Output Format#

text

# 📢 E-Commerce Advertising Strategy

**Product:** [name]
**Market:** [market]
**Budget:** $[budget]/month
**Stage:** [Launch / Growth / Scale]

## 1. Keyword Research
[Keyword tables]

## 2. Competitor Analysis
[Channel presence, angles, gaps]

## 3. Target Audience
[Personas, pain points, targeting]

## 4. Channel Strategy
[Recommended channels + budget split]

## 5. Campaign Architecture
[Platform structures]

## 6. Ad Copy
[Headlines, descriptions, hooks]

## 7. KPI Targets
[Metrics to hit]

## ⚠️ Notes
- Search volumes are estimates
- Use platform tools for precise data

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Limitations#

This skill provides strategic analysis based on web research and industry benchmarks. For real-time keyword data, actual search volumes, live competitor tracking, and integrated campaign management, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.

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Related Skills#

For deeper PPC strategy:

bash

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g

Detailed ROAS calculations, budget allocation, and ad copy generation.

For Amazon-specific advertising:

bash

npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g

Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.

All e-commerce skills:

• nexscope-ai/eCommerce-Skills — Cross-platform tools for marketing, pricing, brand protection, supply chain
• nexscope-ai/Amazon-Skills — Amazon-specific tools: FBA, PPC, listing optimization, keyword research

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Built by Nexscope — your AI assistant for smarter e-commerce decisions.