Platform Policy Safe Rewrite#

Turn risky ecommerce copy into cleaner, safer, more review-friendly language while preserving the commercial point.

Solves#

Growth teams often write copy that is strong enough to get attention but risky enough to trigger ad review issues, creator confusion, or customer distrust.

Common problems:

• absolute claims that sound guaranteed;
• sensitive wording around health, money, or transformation;
• exaggerated performance language without proof;
• creator scripts that drift into unsafe promises;
• landing page lines that are too aggressive for amplification.

Goal: Keep the persuasive angle, remove avoidable policy and credibility risk.

Use when#

• Rewriting paid ad copy for TikTok, Meta, or other performance channels
• Sanitizing creator talking points before distribution
• Softening landing page or PDP lines before amplification
• Producing safe variants of a bold claim-heavy script
• Translating aggressive founder copy into platform-safer language

Do not use when#

• The user needs formal legal review or regulatory advice
• There is no original copy to rewrite
• The task is general copywriting with no policy or claim risk concern

Inputs#

• Original copy to rewrite
• Channel or use case
• Product category
• Evidence level available
• Market or geography if relevant
• Desired tone: conservative / balanced / performance-first

Workflow#

1. Extract the explicit and implied claims.
2. Identify the lines most likely to create platform or trust risk.
3. Preserve the commercial intent behind each risky line.
4. Rewrite into safer alternatives with clearer, more supportable wording.
5. Optionally provide multiple versions with different risk tolerance.

Output#

Return:

1. Original risk highlights
2. Safer rewritten copy
3. Notes on what changed
4. Optional stronger vs safer variants
5. Remaining watch-outs if evidence is weak

Quality bar#

• Rewrites should still sound usable in real marketing.
• Avoid robotic compliance language.
• Preserve the angle instead of flattening everything.
• Make the risk tradeoff clear when useful.
• Do not imply legal certainty.

Resource#

See references/output-template.md.