SEO Content: E-E-A-T Signals#

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is E-E-A-T#

ElementMeaningImplementationExperienceFirst-hand, real-world experienceCase studies, original research, user testimonials, "we tested"ExpertiseSubject-matter knowledgeAuthor credentials, expert quotes, technical depthAuthoritativenessRecognition as a sourceBacklinks, citations, author page, publisher reputationTrustworthinessAccuracy, transparencyCitations, About page, contact, HTTPS, no misleading content

E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.

Author Bio#

ElementGuidelinePlacementEnd of article or sidebar; link to author pageContentName, credentials, photo, brief expertise, link to author pageAuthor pageDedicated page per author; bio, other articles, socialSchemaPerson schema; link author to Article schema; see entity-seo

Citations & References#

ScenarioPracticeData or statisticsCite source inline or in References sectionExpert quotesAttribute; link to source or profileReference sectionFor 5+ citations; list at end before Related postsFormatInline links preferred; numbered refs for academic-styleWhen to includeAny claim benefiting from authority (stats, studies, definitions)External linksLink to reputable sources; avoid low-quality sites

Experience Signals#

SignalUseCase studiesReal customer outcomes; Challenge→Solution→ResultsOriginal researchFirst-party data, surveys, testsFirst-hand testing"We tested X"; product reviews with real useUser testimonialsAuthentic quotes; link to full case study when available

YMYL (Your Money Your Life)#

Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:

• Health: Medical, mental health, nutrition advice
• Finance: Investment, tax, insurance, loans
• Legal: Legal advice, regulations
• Safety: Product safety, emergency procedures

Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.

AI-Assisted Content#

When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.

Output Format#

• E-E-A-T assessment (gaps, strengths)
• Author bio recommendation
• Citation plan (where to add, what to cite)
• Experience signals (case studies, original data)
• YMYL considerations (if applicable)

Related Skills#

• article-page-generator: Article page structure; author bio placement
• article-content: Article body creation; citations, references format
• content-optimization: Original images, content quality; E-E-A-T complements
• link-building: Digital PR, E-E-A-T; backlinks signal authority
• featured-snippet: E-A-T in snippet algorithm; correctness, authority
• backlink-analysis: Authority assessment; E-E-A-T context
• customer-stories-page-generator: Case studies as experience signal
• testimonials-generator: User quotes as trust signal
• entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment