Etsy SEO 🔍#

Analyze and optimize Etsy listings for better search visibility.

Installation#

bash

npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -g

Features#

• SEO Score — 0-100 comprehensive rating
• Title Optimization — Keyword placement, length analysis
• Tag Analysis — 13 tag optimization, long-tail suggestions
• Description Analysis — First 160 chars, keyword density
• Attribute Check — Completeness validation
• Keyword Research — Category-based suggestions
• Action Plan — Prioritized improvement roadmap

SEO Scoring Weights#

DimensionWeightMax ScoreTitle30%100Tags25%100Description20%100Attributes15%100Images10%100

Etsy Tag Rules#

RuleSpecificationQuantityMax 13 tagsLengthMax 20 characters eachFormatMulti-word phrases allowedStrategyLong-tail + synonyms + attributes

Title Best Practices#

text

[Core Keyword] + [Attributes] + [Material/Style] + [Use Case/Occasion]

✅ Good:
"Personalized Name Bracelet, Custom Gold Bracelet for Women, Birthday Gift"

❌ Bad:
"Beautiful Handmade Bracelet"

Usage#

Interactive Mode#

bash

python3 scripts/analyzer.py

With Listing Data#

bash

python3 scripts/analyzer.py '{
  "title": "Handmade Silver Ring",
  "tags": ["silver ring", "handmade jewelry"],
  "description": "Beautiful handmade ring...",
  "category": "Jewelry"
}'

Demo Mode#

bash

python3 scripts/analyzer.py --demo

Output Example#

text

🔍 Etsy SEO Analysis Report

Listing: Personalized Name Bracelet
Category: Jewelry > Bracelets

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 SEO SCORE: 72/100 ⚠️

Title:       85/100 ████████░░
Tags:        65/100 ██████░░░░
Description: 70/100 ███████░░░
Attributes:  80/100 ████████░░
Images:      60/100 ██████░░░░

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📝 TITLE ANALYSIS

Current: "Handmade Silver Bracelet"
Length: 24/140 characters ⚠️ Too short

Issues:
• Missing core keyword at start
• No personalization keywords
• Missing occasion/gift keywords

Suggested:
"Personalized Silver Bracelet, Custom Name Bracelet, Birthday Gift for Her"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🏷️ TAG ANALYSIS

Used: 8/13 tags ⚠️ Add 5 more

Current Tags:
✅ silver bracelet
✅ handmade jewelry
⚠️ bracelet (too generic)

Suggested Tags:
+ personalized bracelet
+ custom name jewelry
+ birthday gift for women
+ anniversary gift
+ minimalist bracelet

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📋 ACTION PLAN

Priority | Action                      | Impact
──────────────────────────────────────────────
HIGH     | Rewrite title with keywords | +15 score
HIGH     | Add 5 more tags             | +10 score
MEDIUM   | Optimize first 160 chars    | +8 score
LOW      | Add more product photos     | +5 score

Keyword Research#

The tool suggests keywords based on:

• Category trends
• Competitor analysis
• Search volume indicators
• Long-tail variations

Optimization Workflow#

text

Analyze current listing
      ↓
Score each dimension
      ↓
Identify gaps
      ↓
Generate suggestions
      ↓
Prioritize actions
      ↓
Track improvements

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Part of Nexscope AI — AI tools for e-commerce sellers.