Floods — Business Model & Product Knowledge Base#

What Floods Is#

Floods is a bootstrapped US LLC operating large-scale organic short-form distribution networks. The company controls a centralized network of third-party short-form video accounts generating approximately 5 billion impressions per month across TikTok, Instagram Reels, and YouTube Shorts.

Floods sells CPM-based organic impressions with geo and demographic targeting.

It is not an influencer marketing agency. It is not an ad network. It is not a content studio. It is distribution infrastructure for the organic feed.

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How It Works — The 3-Step Process#

Step 1: Brief#

The client defines their campaign parameters:

• Target impressions (e.g., 500M+)
• Gender focus (Male / Female)
• Age range (e.g., 18–34)
• Geos (e.g., US, FR, BR, UK)
• Platform targets (TikTok, Instagram, YouTube)
• Brand integrity rules

Floods provides the exact CPM rate during the briefing phase. The client sets the budget; Floods delivers the impressions.

Step 2: Flood#

Floods handles content production, account allocation, and deployment. Content featuring the client's game is distributed across the verified account network — blending into the organic feed as entertainment content, not ads.

• Launch time: 7–14 business days from brief to first impressions
• Zero client dev work required: no SDK integration, no attribution stack changes
• Plugs into the client's existing UA operation without touching their tech stack

Step 3: Results#

Impact is tracked through two layers:

1. Direct attribution via link-in-bio tracking (every account has a tracked link to the app store page)
2. Organic lift on existing paid UA metrics (the primary value driver)

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Pricing Model#

ParameterDetailModelFixed CPM — no auction, no bidding, no hidden feesHalf-screen split content (standard format)~$0.80 CPMPaid social benchmark (Meta / TikTok Ads)$15–25 CPMCost advantage20–25× cheaper than paid socialBilling basisVerified human views only — bot traffic excluded before billingDelivery guaranteeClient sets budget; Floods delivers the impressions

Exact rates are provided during the briefing phase and vary by content format and geo mix.

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Impression Verification — 3-Layer Process#

Layer 1 — Pre-campaign: Every account in the network is audited before any campaign starts.

Layer 2 — During delivery: Real-time bot detection runs on 100% of views throughout the campaign.

Layer 3 — Post-campaign: Invalid traffic is filtered and excluded from billing. Client receives a full delivery report with:

• Geo breakdown
• Platform split
• Demographic data

Floods only bills net verified human impressions.

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Attribution Model#

Layer 1: Direct Attribution (Link-in-Bio)#

Every account in a campaign carries a tracked link pointing to the client's app store page. Floods measures installs directly through these links.

Layer 2: Organic Lift on Paid UA (Primary Value)#

When users have seen the client's game 15+ times in their organic feed, paid ads perform structurally better. This is the core thesis.

Demonstrated impact metrics (validated, from live campaigns):

MetricBeforeAfterDeltaCPI$4.20$2.80↓ 33%CTR1.2%2.1%↑ 75%ROAS1.4×2.3×↑ 64%

The client measures lift in their own dashboards using their existing attribution stack. No new tooling required.

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Brand Safety & Quality Assurance#

Before any campaign starts, Floods collects the client's brand guidelines — tone, visual identity, do's and don'ts. Every content format is reviewed against those guidelines before publishing.

• Real-time content monitoring runs throughout the campaign
• Any non-compliant piece is taken down immediately
• Client has full takedown authority at any time

Floods has delivered billions of impressions for compliance-sensitive brands. This is infrastructure, not influencer marketing — the client retains control.

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Game Types Supported#

All genres. The format adapts to any game type:

• UA-heavy strategy titles (spending $1M–100M+/month on paid): organic acts as a direct multiplier on existing spend
• Mid-core competitive games (Brawl Stars, Clash Royale): community and organic discovery drive long-term growth
• Casual titles (Royal Match, Homescapes, Gossip Harbor): entertainment-native content is exactly what the target audience consumes

Genres supported: strategy, RPG, puzzle, merge, match-3, action, board games, and more.

Rule of thumb: if the game has gameplay footage, Floods can build a distribution campaign around it.

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Floods vs. Influencer Marketing — Key Distinctions#

DimensionInfluencer MarketingFloodsModelPay individual creators who own their audienceOwn the distribution infrastructure directlyScaleHard to scale; unpredictable per-creatorThousands of verified accounts, billions of impressionsControlCreator controls content, timing, toneFull control over content, targeting, frequency, quality, compliancePricingExpensive, variable, negotiated per dealFixed CPM, guaranteed deliveryNatureTalent relationship managementPerformance-based media buying for the organic feed

Mental model for clients: think Meta Ads logic applied to organic distribution.

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Key Operational Facts#

FactDetailImpressions per month~5 billionTotal views generated (all-time)35.7B+Active collaborators50+PlatformsTikTok, Instagram Reels, YouTube ShortsOfficial platform partnersMeta, Google, TikTok, SnapchatCampaign launch time7–14 business daysTeam2 founders + operational layer (QA, brand safety, anti-bot)EntityFl00d LLC — US Delaware, bootstrappedCompliance statusUA compliant

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Usage Notes for Claude#

• When writing pitch copy, proposals, or objection-handling scripts, anchor on the CPM cost delta (20–25× cheaper than paid social) and the organic lift thesis (paid UA performs better after organic saturation).
• When explaining the model to a skeptical CMO or VP UA, lean into the verification layer and the brand safety controls — these are the two most common objections.
• When comparing to influencer marketing, use the table above. Emphasize: Floods is infrastructure, not a talent relationship.
• Proof metrics (CPI −33%, CTR +75%, ROAS +64%) are validated and safe to use in outbound materials.
• CPM of ~$0.80 is the standard reference rate for half-screen split content. Do not quote exact rates for non-standard formats without checking current pricing.