Funnel Builder — Multi-Channel Conversion Architecture#

"The money is not in the product. It's in the system that sells it." — Operator principle

A funnel is not a page. A funnel is not an email sequence. A funnel is the complete system that takes a stranger and turns them into a paying customer — automatically, on multiple channels, at every stage of their journey.

This skill builds that system.

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What the Agent Understands About Funnels#

Before building anything, the agent internalizes these truths:

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TRUTH 1 — Most people won't buy the first time.
  The average purchase requires 7-12 touchpoints.
  A single landing page is not a funnel. It's a hope.
  A funnel is what happens across all the touchpoints.

TRUTH 2 — The top of the funnel determines everything.
  Yomi Denzel filled his funnel with 320,000 people in 5 days.
  Not because his offer was better — because his top-of-funnel was massive.
  Funnel quality × Funnel volume = Revenue.
  You need both.

TRUTH 3 — Non-buyers are your biggest asset.
  80% of leads don't buy immediately.
  They're not lost — they're just not ready.
  The system that converts them later is where the real money lives.
  Yomi does this with his webinaire live 2-3x/year.
  Tate does this with his affiliate army.

TRUTH 4 — The ticket ladder multiplies LTV.
  Tate: Free content → $50/month → $8,000 one-time
  Yomi: Free formation → €1,497 paid formation
  Blanco: Free content → €497 program → €3,000+ high-ticket
  One customer who ascends the ladder = 20x the revenue of one sale.

TRUTH 5 — Multi-channel beats single-channel every time.
  One platform can ban you overnight.
  One email sequence can land in spam.
  The system must exist on 3+ channels simultaneously —
  so when one fails, two others keep running.

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PHASE 1 — NICHE DETECTION#

Before building the funnel, the agent validates the niche. A funnel for a bad niche is a fast way to waste time and money.

The 4 Niche Criteria (Agent checks all 4)#

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CRITERION 1 — Pain is real and urgent
  → People are actively searching for a solution RIGHT NOW
  → Not a "nice to have" — a "need to fix"
  → Test: would someone pull out their card at 11pm to solve this?

CRITERION 2 — Market can pay
  → The ICP has money and is already spending it on solutions
  → Competitors exist and are profitable (good sign — validates market)
  → Price point is sustainable (avoid "I'll pay €9 max" markets)

CRITERION 3 — You have an edge
  → A unique angle, result, mechanism, or story
  → Not "I'm better" — "I'm different in a specific way"
  → The 1 thing nobody else in this niche is saying

CRITERION 4 — Scalable via content
  → The niche has a large content-consuming audience
  → YouTube / Twitter / Reddit / TikTok searches return active communities
  → Organic content can build the top of the funnel without paid ads

Niche Detection Process#

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STEP 1 — Scan with agent-shark-mindset
  → What signals are trending in the target domain?
  → What problems are people publicly complaining about?
  → What are the top reddit threads, Twitter discussions, YouTube comments?

STEP 2 — Check competitors
  → Who is already selling to this ICP?
  → What price points are working?
  → What's missing in their offer? (your positioning angle)

STEP 3 — Validate with the 3 questions
  Q1: "Would someone pay €97/month to solve this?" → Yes/No
  Q2: "Can I reach 1,000 of these people organically?" → Yes/No
  Q3: "Does this ICP already spend money on similar things?" → Yes/No
  If all 3 = Yes → valid niche → proceed to funnel build
  If any = No → adjust niche or ICP before building

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PHASE 2 — OFFER ARCHITECTURE#

The offer is the engine. Everything else is the vehicle. A bad offer with great marketing still fails. A great offer with mediocre marketing can still win.

The Grand Slam Offer Framework (Hormozi)#

The agent builds every offer with these 5 components:

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1. DREAM OUTCOME
   What the customer actually wants (not what you sell)
   → "€5,000/month from my laptop" not "access to trading signals"
   → "3 B2B clients in 30 days" not "outreach automation"
   Frame the outcome, not the mechanism.

2. PERCEIVED LIKELIHOOD OF ACHIEVEMENT
   Why will it work for THEM specifically?
   → Social proof: "312 people already did this"
   → Specificity: "Works for [specific profile] in [specific context]"
   → Guarantee: removes the risk of trying

3. TIME TO RESULT
   How fast do they get the outcome?
   → "In the first 7 days" beats "over time"
   → First win must come fast — it builds commitment
   → Show the quick win in the funnel (free value that works immediately)

4. EFFORT & SACRIFICE
   What do they NOT have to do?
   → "Without quitting your job"
   → "Without cold calling"
   → "Without needing a technical background"
   Remove the obstacles they fear.

5. PRICE ANCHORING
   Position price against the cost of the problem — not the cost of alternatives
   → "The problem costs you €800/month. This costs €97/month."
   → Never compare to competitors. Compare to the pain.

The Ticket Ladder — 3 Levels Minimum#

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LEVEL 1 — FREE ENTRY (top of funnel)
  Goal: maximum volume, zero friction
  Format: lead magnet / free signal / free mini-formation / free tool
  What it does: proves value before asking for money
  Yomi model: free YouTube formation (hours of real value)
  Tate model: free content clips (viral, affiliates distribute)
  Blanco model: free organic content (daily posting, zero ads)

LEVEL 2 — CORE OFFER (main conversion)
  Goal: first paying customer, recurring if possible
  Format: subscription / course / community / service
  Price range: €47-497/month or €297-1,997 one-time
  Conversion mechanism: deadline / webinar / free trial expiry

LEVEL 3 — HIGH TICKET (LTV maximizer)
  Goal: 10x the revenue per customer
  Format: mentoring / done-for-you / mastermind / war room
  Price range: €1,000-10,000+
  Access: by application or invitation only (creates perceived exclusivity)
  Rule: never promote this before the customer has had a win at Level 2

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PHASE 3 — THE YOMI FUNNEL MODEL#

Yomi's system is a free formation that leads to a paid one, with a 3-day deadline. Those who don't buy within the deadline are converted later via live webinars 2-3 times per year with a 50% promotional offer.

The agent applies this model:

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YOMI CONVERSION SYSTEM:

STEP 1 — Massive top-of-funnel content
  Platform: YouTube primary + Instagram + TikTok
  Content: genuine, high-value, long-form
  Rule: give away what others charge for — it builds massive trust
  Volume: consistency beats virality (daily or 3x/week minimum)

STEP 2 — Free formation (lead magnet at scale)
  Not a checklist. Not a PDF. A real mini-formation.
  3-5 hours of content that actually solves a real problem.
  Capture email at the beginning — gate the next lesson
  This is the traffic-to-lead conversion mechanism.

STEP 3 — Paid offer with hard deadline
  After the free formation → present the full paid offer
  Deadline: 72 hours maximum
  Urgency: real (price increase, bonuses removed, cohort closes)
  Conversion rate target: 2-5% of free formation subscribers

STEP 4 — The reconversion system (where most funnels fail)
  Everyone who didn't buy in 72 hours goes into:
  → Nurture sequence (weekly email value, no pitch for 30 days)
  → Live webinar 2x/year (replay available for 48h only)
  → Webinar offer: 50% discount + urgency + new testimonials
  → This alone can double total revenue from the same traffic

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PHASE 4 — ANTOINE BLANCO'S C4 METHOD#

The C4 is not a sales script. It's a complete business operating system. 6 steps, executed in strict order. Skip one → the system breaks.

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C1 — CHOISIR SA NICHE
  3 primary markets: Santé / Argent / Relations
  Sub-niche: specific enough that one person reads it and thinks "this is for me"
  Validation: urgent pain + market can pay + competition exists + your angle

C2 — CRÉER SON OFFRE (Grand Slam Hormozi)
  Promise + mechanism + timeline + guarantee + price anchored to the PROBLEM cost

C3 — CRÉER DU CONTENU
  1 post/day, organic first, zero ad spend to start
  Formula: hook (result/claim) + value (real info) + CTA (DM/link)
  Never pitch in content. Educate → they come to you.

C4 — BOOKER DES APPELS
  Content → link in bio → landing page → application form → booking calendar
  Tools 2026:
  → systeme.io     : all-in-one (funnel + email + booking + member area) — FREE up to 2K contacts
  → Calendly       : simple booking, automatic reminders, free plan
  → iClosed        : AI qualification for high-ticket (€2K+ offers), filters non-buyers
  Application form filters tire-kickers BEFORE they reach your calendar.

C5 — CLOSER LES APPELS (20-30 min max)
  Open → Discovery → Solution → Close
  "Based on what you told me, [offer] gets you [result]. €[price]. Ready to start today?"
  Option: delegate to a closer (15-25% commission) via iClosed marketplace

C6 — DÉLIVRER LES RÉSULTATS
  systeme.io member area: course hosting (unlimited video, free)
  Skool/Discord: community (reduces support, creates organic proof)
  Onboarding sequence: 7 emails, automatic, starts immediately after purchase
  Happy client = testimonial = next funnel's proof

The C4 Tool Stack (2026):

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systeme.io    → everything (funnel + email + booking + course) — start here
Calendly      → booking fallback or standalone
iClosed       → high-ticket qualification (€2K+)
Stripe        → payment processing
CapCut        → short-form video (free)
SubMagic      → automated subtitles for clips
Make / N8N    → cross-tool automation
Micro-entreprise → guichet-entreprises.fr (free, 10 min) — register before first payment

Full detail → see references/masters_frameworks.md → ANTOINE BLANCO section.

Blanco's Growth Operator Model#

Applied when building funnels for creators or other businesses:

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MATCH → Identify the right creator/business to work with
  Criteria:
  → Audience exists but revenue is under-monetized
  → Creator has credibility but no system
  → Problem their audience has = solution you can build

BUILD → Build the complete monetization system
  → Identify the offer (what does the audience actually want to buy?)
  → Build the funnel (landing page + email sequence + payment)
  → Automate via Make / N8N (no manual intervention after setup)

CLOSE → Sell the system to the creator
  → Package as "I handle everything, you take % of revenue"
  → Or: "Here's the system, implement it" (consulting model)

SCALE → Systematize what works
  → What converted? Double it.
  → What didn't? Kill it in 2 weeks.
  → Replicate to next creator/business

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PHASE 4B — AGENT-NATIVE AUTONOMOUS FUNNEL#

The frameworks above (Yomi, Blanco C4, Tate) were designed for humans. A human closes on the phone. A human builds trust in person. An agent can't do that — but an agent can do something else: run a complete sales system with zero human intervention, 24/7.

This phase replaces every step that normally requires a human with an automated mechanism that produces the same result.

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WHAT NEEDS A HUMAN         AGENT REPLACEMENT
───────────────────────────────────────────────────────────────
Discovery call             Qualification form (auto-scores leads)
Building rapport           Email sequence with personal story + proof
Handling objections live   Objection-specific emails triggered by behavior
Creating urgency           Real deadline engine (evergreen or fixed window)
Closing the sale           Automated offer page + payment link
Negotiating price          Price tiers + downsell path (automated)
Following up               Behavioral trigger sequences (opens, clicks, time)
Webinar presentation       Evergreen automated webinar (pre-recorded)

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THE 4 CONVERSION MECHANISMS (no human required)#

The agent uses one or more of these to close without a call.

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MECHANISM 1 — THE DEADLINE ENGINE
  The most powerful autonomous conversion tool.
  Works for: digital products, subscriptions, courses

  Evergreen deadline (recommended for agents):
  → Each subscriber gets their own 72-hour countdown
  → Countdown starts when they join the email list
  → At expiry: price increases by €X or bonus disappears
  → Tool: systeme.io (built-in deadline feature)
  → Rule: ALWAYS real — fake countdowns destroy trust permanently

  Fixed launch window:
  → Offer opens for 5-7 days, then closes
  → Creates mass urgency across all subscribers simultaneously
  → Agent announces via email + Telegram + social content
  → Replay: non-buyers get a 48h "last chance" sequence after close

MECHANISM 2 — BEHAVIORAL TRIGGER SEQUENCES
  The agent tracks what each lead does and responds accordingly.
  No human needed — the system reacts to behavior automatically.

  Triggers the agent monitors:
  → Opened email but didn't click      → "Did you see this?" follow-up
  → Clicked offer page but didn't buy  → Objection-handling sequence
  → Bought Level 1 but not Level 2     → Upsell sequence (day 7 post-purchase)
  → No opens in 14 days                → Re-engagement sequence
  → Abandoned cart                     → Cart recovery sequence (3 emails, 48h)

  Setup in systeme.io:
  → Automation → "If contact clicks [link]" → tag → enter sequence
  → Each behavior gets its own response path
  → The funnel becomes intelligent — adapts to each person

MECHANISM 3 — THE PROOF ENGINE
  What a human does on a sales call: builds trust by talking.
  What the agent does: surfaces proof at the right moment automatically.

  Proof types ranked by conversion power:
  1. Video testimonial with specific result ("I made €X in Y days")
  2. Screenshot of result (trade, revenue, transformation)
  3. Written testimonial with before/after
  4. Number of customers ("312 people already...")
  5. Case study email (the agent writes one per week from real data)

  Automation:
  → Email 4 in every sequence = proof email (best testimonial you have)
  → Triggered re-engagement email = new proof they haven't seen yet
  → Landing page = proof visible above the fold, before the offer
  → Post-purchase sequence = ask for proof from new buyers (email day 14)

MECHANISM 4 — THE EVERGREEN AUTOMATED WEBINAR
  The Yomi live webinar reconverted 15-25% of non-buyers.
  An agent can't do a live webinar — but it can run one that appears live.

  How it works:
  → Record a 45-60 min "presentation" once
  → Upload to systeme.io or EverWebinar
  → Set it to run every hour or on-demand
  → It looks live — has chat, has Q&A (pre-scripted answers)
  → At minute 40: present the offer with a countdown timer
  → After "webinar": 48h replay available, then it closes

  The agent drives non-buyers to this webinar via:
  → Email at day 30 post non-purchase
  → Retargeting content ("I'm doing a live session on [topic]")
  → Direct Telegram message to cold subscribers

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THE AUTONOMOUS FUNNEL ARCHITECTURE#

For a digital product or service with zero human involvement:

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STAGE 1 — ATTRACT (automated by content-creator + acquisition-master)
  Agent publishes 1 piece of content/day on 3+ platforms
  Every post points to the same entry point (link in bio / landing page)
  Content style: result → insight → CTA ("Get [free thing] at link")

STAGE 2 — CAPTURE (systeme.io landing page)
  Single page. Single offer. Single CTA.
  Free entry: lead magnet / free training / free signal / free tool
  Email captured → enters nurture sequence automatically
  Application form (optional) → pre-qualifies before offer

STAGE 3 — NURTURE (automated email sequence, 7-21 days)
  Day 0:  Welcome + immediate value delivery (the free thing)
  Day 1:  Story — why this works / personal proof
  Day 2:  The mechanism — how it works (educate, don't pitch)
  Day 3:  Proof email — best testimonial or result screenshot
  Day 4:  Objection email — address the #1 reason people don't buy
  Day 5:  Case study — someone like them who got the result
  Day 6:  Soft offer — "when you're ready, here's how to get started"
  Day 7:  Hard offer — deadline activated, bonus expires in 72h
  Day 10: Last chance — 24h remaining on the deadline

  After day 10 (non-buyers):
  → Enter long-term nurture (1 email/week, pure value, no pitch)
  → Triggered back into offer sequence on new proof or webinar event

STAGE 4 — CONVERT (automated offer page)
  No call needed. The page does the work.
  Elements that close without a human:
  → Headline: their exact desired outcome
  → Video: 3-5 min explaining the mechanism + proof
  → What's included (specific, not vague)
  → Social proof: 3-5 testimonials with specific results
  → Price: anchored against the cost of the problem
  → Guarantee: removes risk completely
  → Deadline: visible countdown timer
  → FAQ: handles the 5 most common objections in writing
  → Payment: 2 clicks maximum (systeme.io → Stripe)

STAGE 5 — ASCEND (automated upsell path)
  Immediately after purchase → one-click upsell offer
  "You just got [X]. Would you also like [Y] for €Z more?"
  One click — no new checkout form needed
  Conversion rate: 15-30% of buyers take the upsell

  30 days after purchase → next level offer
  Only offered if they completed onboarding (tracking via systeme.io)
  "You've been using [product] for 30 days. Here's what comes next."

STAGE 6 — RECONVERT (evergreen automated webinar)
  Day 30 post non-purchase: "I'm hosting a session on [topic]"
  Redirects to evergreen automated webinar
  Webinar presents offer + countdown = 15-25% additional conversion
  Runs automatically, any time of day, without the agent present

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WHEN TO USE WHICH CLOSE TYPE#

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PRODUCT PRICE    HUMAN CLOSE?    AGENT MECHANISM
─────────────────────────────────────────────────────────
< €97            Never           Pure automation (mechanisms 1-4)
€97-297          Rarely          Automation + optional chat support
€297-997         Optional        Automation first, human on objection only
€997-2,000       Recommended     Automated funnel pre-qualifies → human closes
€2,000+          Required        Human close mandatory (Blanco C5 applies)

Rule: The higher the price, the more human trust is required.
      The agent automates everything up to the price threshold.
      Above €997 → automation pre-qualifies, human closes.

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PHASE 5 — ANDREW TATE'S MULTI-CHANNEL STRATEGY#

The marketing principles — extracted from what actually worked:

The Affiliate Army Model#

Tate built a program where followers could earn 50% commission by spreading his content. Instead of one channel, there were suddenly thousands — creating viral reach that no ad budget could replicate.

Applied to the agent's funnel:

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AFFILIATE PROGRAM — embed in every funnel

Structure:
  → Every paying customer gets an affiliate link
  → Commission: 20-40% on referred sales (adjust per margin)
  → Simple: one link, tracked automatically via systeme.io (built-in) or Gumroad

Why it works:
  → Customers who refer become super-advocates
  → Word-of-mouth has higher conversion than any ad
  → Marketing costs go to people who actually produce sales
  → Virality becomes structural, not accidental

Implementation:
  → Email 3 of onboarding sequence: "You can earn X% by sharing"
  → Make it easy: pre-written social posts they can copy
  → Show the leaderboard: top affiliates get recognition
  → Monthly payout = creates recurring motivation

The AIDA Funnel Architecture#

Tate's approach fuses the AIDA principle with marketing funnels — Attention, Interest, Desire, Action — directing all social media traffic to a conversion funnel rather than a traditional website.

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ATTENTION — Stop the scroll
  → Controversial or surprising hook (not offensive — surprising)
  → A specific result with a real number
  → A counter-intuitive claim about the niche
  Channels: Twitter, TikTok, YouTube Shorts, LinkedIn

INTEREST — Make them want to know more
  → Expand the hook with one unexpected insight
  → Show proof (screenshot, chart, specific result)
  → Reference something they already believe but haven't heard stated
  Mechanism: content that earns the click to the funnel

DESIRE — Make them want the outcome
  → Paint the picture of their desired future state
  → Case study from someone identical to them
  → Remove the primary objection before they even ask
  Mechanism: landing page + free formation

ACTION — Remove all friction from the purchase
  → One CTA. One button. One decision.
  → No menu. No other options on the page.
  → Payment in 2 clicks maximum
  → Mobile optimized (50%+ of purchases happen on phone)

Anti-Single-Point-of-Failure: The 5-Channel Rule#

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The agent NEVER builds a funnel that depends on one channel.
If one channel dies, the funnel keeps running.

CHANNEL 1 — Email list (owned, never rented)
  The primary asset. Build this first. Protect it above all.
  Import to multiple platforms for redundancy.

CHANNEL 2 — Telegram (direct, high open rate)
  For hot leads and paying customers.
  VIP channel = premium access = retention mechanism.

CHANNEL 3 — Short-form video (Twitter/X, TikTok, Reels)
  Top of funnel. Viral potential. Keeps new people entering.

CHANNEL 4 — Long-form content (YouTube, Substack, blog)
  SEO + authority building. Evergreen traffic.
  One great video can bring leads for 2 years.

CHANNEL 5 — Affiliate network (owned distribution)
  Every satisfied customer becomes a distribution node.
  Compounds over time without additional cost.

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PHASE 6 — THE RECONVERSION MACHINE#

This is where most agents stop. This is where the money is.

Reconversion Channels (for non-buyers)#

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CHANNEL 1 — Webinar live (Yomi model)
  Frequency: 2-3x per year
  Format: 60-90 min live + replay 48h
  Offer: 30-50% discount on core offer + new bonuses
  Target: everyone who watched the free formation but didn't buy
  Expected additional conversion: +15-25% of remaining leads

CHANNEL 2 — Retargeting email sequence
  Trigger: 30 days after non-purchase
  Sequence: 4 emails over 10 days
  Angle: different from original sequence
  Email 1: New result/testimonial since they last engaged
  Email 2: Direct question ("What stopped you?")
  Email 3: Case study from someone who hesitated like them
  Email 4: Final offer with a new angle (not same pitch)

CHANNEL 3 — New entry point (content loop)
  Non-buyer stays in content feed (Twitter, YouTube)
  New content creates new buying triggers
  → New result they see → reopens the desire
  → New objection handled → removes their blocker
  → Price drop announcement → creates urgency

CHANNEL 4 — Downsell (for price-sensitive leads)
  If they didn't buy the core offer → offer Level 1 at 1/3 price
  → Lower barrier to first transaction
  → Once they're a customer, upsell is 5x easier

CHANNEL 5 — Re-engagement campaign
  90 days of silence → send a "we miss you" with fresh value
  Subject: "[Name], what happened?" or "Still struggling with [X]?"
  Include: 1 new piece of free value + soft CTA

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PHASE 7 — FUNNEL BUILD CHECKLIST#

The agent works through this checklist in order. Never skip steps.

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PRE-BUILD (before writing a single word)
  ☐ Niche validated (4 criteria passed)
  ☐ ICP defined (1 specific person, not a demographic)
  ☐ Offer built (Grand Slam structure complete)
  ☐ Ticket ladder defined (3 levels minimum)
  ☐ Competitors analyzed (what's missing in their offer)

TOP OF FUNNEL (attract)
  [If trading-signals model: include financial disclaimer on all pages — see funnel_config.json]
  ☐ Content strategy defined (platform + format + frequency)
  ☐ Hook library built (references/copywriting.md)
  ☐ Free entry point created (lead magnet / free formation / free trial)
  ☐ Affiliate program structure defined

CAPTURE (convert visitor to lead)
  ☐ Landing page built (templates/landing_page.md)
  ☐ Single CTA on page (no distractions)
  ☐ Email capture configured (systeme.io built-in, Brevo, or ConvertKit — agent uses wesley-web-operator)
  ☐ Thank you page with immediate value delivery
  ☐ Mobile tested

NURTURE (convert lead to buyer)
  ☐ Email sequence written (templates/email_sequence.md)
  ☐ 7-day free trial or free formation mapped
  ☐ Deadline mechanism set (72h or webinar date)
  ☐ Objection handling in emails 3 and 4
  ☐ Guarantee visible on every conversion page

CONVERT (buyer)
  ☐ Payment page set up — agent outputs config, deploy via systeme.io or Stripe (manual or via virtual-desktop)
  ☐ 2-click maximum from CTA to payment
  ☐ Upsell offered immediately after purchase
  ☐ Onboarding email with affiliate link (email 3)
  ☐ Member area set up (systeme.io) + Telegram VIP optional

RECONVERT (non-buyers)
  ☐ Webinar date set (2x/year minimum)
  ☐ Retargeting sequence written (4 emails, 10 days)
  ☐ Downsell page created
  ☐ 90-day re-engagement campaign planned

SCALE
  ☐ Affiliate program live (systeme.io built-in or Gumroad)
  ☐ A/B test defined for landing page headline
  ☐ Analytics configured (open rate, CTR, conversion per stage)
  ☐ Anomaly thresholds set (< 25% open = rewrite subject lines)

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PHASE 8 — FUNNEL DIAGNOSIS#

When an existing funnel doesn't convert, the agent diagnoses before rebuilding.

The 5 Funnel Failure Points#

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FAILURE POINT 1 — Wrong traffic (top of funnel)
  Symptom: high traffic, low opt-in rate (< 10%)
  Diagnosis: the content attracts the wrong ICP
  Fix: redefine ICP, change content angle

FAILURE POINT 2 — Weak lead magnet
  Symptom: low opt-in rate despite right traffic (< 15%)
  Diagnosis: the free offer doesn't feel valuable enough
  Fix: increase perceived value of lead magnet (more specific, faster result)

FAILURE POINT 3 — Email sequence not converting
  Symptom: good opt-in rate, < 1% purchase rate
  Diagnosis: sequence doesn't build desire or handle objections
  Fix: rewrite email 3 (proof) and email 4 (objection) first

FAILURE POINT 4 — Landing page friction
  Symptom: people click the CTA but don't complete purchase
  Diagnosis: too many steps, mobile broken, payment confusion
  Fix: reduce to 2-click purchase, test on mobile, add trust signals

FAILURE POINT 5 — No reconversion system
  Symptom: one-time revenue, no revenue growth over time
  Diagnosis: non-buyers are abandoned after sequence ends
  Fix: add webinar + retargeting sequence + downsell

Fixing failure points in order 1→5. Never fix 5 before 1.

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Workspace Structure#

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/workspace/funnel/
├── config.json               ← business model, ICP, offer, price
├── active/
│   └── [business-slug]/
│       ├── funnel_map.md     ← complete funnel architecture
│       ├── landing_page.html ← deploy to hosting
│       ├── email_sequence.md ← import into Brevo
│       ├── offer_doc.md      ← full offer copy
│       └── checklist.md      ← deployment progress
└── templates/                ← this skill's reference files
    ├── funnel_config.json  ← read-only reference (bundle file)
    ├── landing_page.md
    └── email_sequence.md

---

Error Handling#

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ERROR: config.json missing
  Action: Ask principal for 4 inputs via Telegram:
    1. Business model
    2. ICP (1 sentence)
    3. Core offer (1 sentence)
    4. Price point
  Never build without config. A funnel without a defined ICP converts nobody.

ERROR: Niche validation fails (any of 4 criteria = No)
  Action: Do not build the funnel.
  Report to principal: "Niche [X] failed criterion [Y].
  Recommendation: [alternative niche or ICP adjustment]"
  Log: LEARNINGS.md → niche rejection with reason

ERROR: Funnel built but conversion < 0.5% after 100 leads
  Action: Run the 5-failure-point diagnosis automatically.
  Report the failure point found.
  Propose specific fix with rationale.
  Log: LEARNINGS.md → funnel diagnosis + fix applied

ERROR: Email sequence open rate < 25%
  Action: Rewrite subject lines using hooks from references/copywriting.md
  A/B test new vs old subject line
  Log: AUDIT.md → subject line test initiated