Google Ads#

Access Google Ads via the Google Ads API with OAuth authentication. Inspect accounts and campaigns, run GAQL reports, and coordinate campaign or audience changes.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Google Ads API access yourself.

Setup in 3 Steps#

Step 1: InstallStep 2: Pair AccountStep 3: Connect Google Ads_App-specific connection GIF coming soon_Run the install command in OpenClawSign in and approve the deviceOpen the dashboard and connect Google Ads

How It Works#

text

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│  Google Ads API  │
│   (User Chat)   │     │   (OAuth)    │     │   (REST/GAQL)    │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect Google Ads                        │
         │                       │  4. Secure Token      │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ Google   │
   │  File    │           │ Auth     │           │ Ads      │
   └──────────┘           └──────────┘           └──────────┘

Install#

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

bash

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Google Ads again."

Quick Start#

bash

# List accessible customers
clawlink_call_tool --tool "google_ads_list_accessible_customers" --params '{}'

# Get campaign details
clawlink_call_tool --tool "google_ads_get_campaign" --params '{"customer_id": "123-456-7890", "campaign_id": 123456789}'

# Run a GAQL report
clawlink_call_tool --tool "google_ads_search" --params '{"customer_id": "123-456-7890", "query": "SELECT campaign.id, campaign.name, metrics.impressions FROM campaign WHERE segments.date DURING LAST_7_DAYS"}'

Authentication#

All Google Ads tool calls are authenticated automatically by ClawLink using the user's connected Google account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Google Ads API request on the user's behalf.

Getting Connected#

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=google-ads and connect Google Ads.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management#

List Connections#

bash

clawlink_list_integrations

Response: Returns all connected integrations. Look for google-ads in the list.

Verify Connection#

bash

clawlink_list_tools --integration google-ads

Response: Returns the live tool catalog for Google Ads.

Reconnect#

If Google Ads tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=google-ads
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration google-ads

Security & Permissions#

• Access is scoped to Google Ads accounts accessible to the connected Google account.
• All write operations require explicit user confirmation. Before executing any campaign, ad group, or audience changes, confirm the intended effect with the user.
• Destructive actions (pausing campaigns, removing audiences) are marked as high-impact and must be confirmed.
• GAQL queries are read-only and do not modify account data.

Tool Reference#

Account & Customer Management#

ToolDescriptionModegoogle_ads_list_accessible_customersList all customer accounts accessible to the userReadgoogle_ads_get_customerGet customer account detailsRead

Campaigns#

ToolDescriptionModegoogle_ads_list_campaignsList campaigns for a customerReadgoogle_ads_get_campaignGet campaign details by IDReadgoogle_ads_create_campaignCreate a new campaignWritegoogle_ads_update_campaignUpdate campaign settingsWrite

Ad Groups#

ToolDescriptionModegoogle_ads_list_ad_groupsList ad groups in a campaignReadgoogle_ads_get_ad_groupGet ad group detailsReadgoogle_ads_create_ad_groupCreate a new ad groupWrite

Audiences & Customer Lists#

ToolDescriptionModegoogle_ads_list_audiencesList audiences for a customerReadgoogle_ads_list_customer_listsList customer match listsReadgoogle_ads_create_customer_listCreate a new customer listWritegoogle_ads_add_customer_list_membersAdd members to a customer listWrite

Reporting#

ToolDescriptionModegoogle_ads_searchRun a GAQL query and return resultsReadgoogle_ads_get_campaign_budgetGet campaign budget detailsRead

Code Examples#

List campaigns#

bash

clawlink_call_tool --tool "google_ads_list_campaigns" \
  --params '{
    "customer_id": "123-456-7890"
  }'

Run a GAQL report#

bash

clawlink_call_tool --tool "google_ads_search" \
  --params '{
    "customer_id": "123-456-7890",
    "query": "SELECT campaign.id, campaign.name, campaign.status, metrics.impressions, metrics.clicks, metrics.cost_micros FROM campaign WHERE segments.date DURING LAST_30_DAYS"
  }'

Create a customer list#

bash

clawlink_call_tool --tool "google_ads_create_customer_list" \
  --params '{
    "customer_id": "123-456-7890",
    "name": "High Value Customers",
    "description": "List of high-value customer emails for remarketing"
  }'

Update campaign status#

bash

clawlink_call_tool --tool "google_ads_update_campaign" \
  --params '{
    "customer_id": "123-456-7890",
    "campaign_id": 123456789,
    "status": "PAUSED"
  }'

Discovery Workflow#

1. Call clawlink_list_integrations to confirm Google Ads is connected.
2. Call clawlink_list_tools --integration google-ads to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration google-ads.
5. If no Google Ads tools appear, direct the user to https://claw-link.dev/dashboard?add=google-ads.

Execution Workflow#

text

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search (GAQL) → call                          │
│                                                             │
│  Example: List campaigns → Get campaign → Run GAQL report   │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                    │
│  describe → preview → confirm → create/update               │
│                                                             │
│  Example: Preview campaign change → User confirms           │
│           → Execute update                                   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer account inspection, campaign reads, and GAQL queries before writes.
4. For campaign, ad group, or audience changes, call clawlink_preview_tool first, then confirm with the user.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes#

• Customer IDs use format 123-456-7890 (hyphen-separated, not dashes in the API).
• GAQL queries must use valid Google Ads field names and resources. Invalid queries return 400 errors.
• Campaign and ad group IDs are unique within a customer account but may conflict across accounts.
• Some features require Google Ads API permissions granted during OAuth consent.

Error Handling#

Status / ErrorMeaningTool not foundThe tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration google-ads.Missing connectionGoogle Ads is not connected. Direct the user to https://claw-link.dev/dashboard?add=google-ads.404 Not FoundCampaign, ad group, or customer ID does not exist.400 Bad RequestInvalid GAQL query syntax or invalid parameter values.403 ForbiddenInsufficient OAuth scopes or permissions.Write rejectedUser did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible#

1. Check that the ClawLink plugin is installed: bash

   openclaw plugins list
   
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.

3. If a fresh chat does not help, run: bash

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call#

1. Ensure the integration slug is exactly google-ads.
2. Use clawlink_describe_tool to verify parameter names and types before calling.
3. For write operations, always call clawlink_preview_tool first.

Resources#

• Google Ads API Documentation
• Google Ads API Reference
• GAQL Query Builder
• ClawLink
• ClawLink Docs
• ClawLink Verification

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