Gumroad Launcher#

Full pipeline: niche research → product creation → copy → publish.

Step 1: Niche Research#

Use web_search to validate the product idea:

• Search: "[topic] template gumroad" — check how many exist and what they sell for
• Search: "[topic] cheatsheet filetype:pdf" — gauge free competition
• Search: site:gumroad.com "[topic]" — see real listings and prices

Green lights: < 20 competitors, clear pain point, people pay $9–$49 for similar things.

Step 2: Create the Product#

Based on product type:

Skill (.skill file): Build using skill-creator workflow. Package with package_skill.py.

Markdown ebook/guide: Write directly, save as product/[slug].md. Convert to PDF if needed.

HTML template: Build the file(s), zip into product/[slug].zip.

Checklist/cheatsheet: Create as a clean single-page HTML or Markdown file.

Prompt pack: Write 10–25 tested prompts, save as product/[slug].md.

Save everything to: ~/workspace/products/[slug]/

Step 3: Write Sales Copy#

Use this structure for the Gumroad description:

text

**[HEADLINE — outcome-focused, under 10 words]**

[1-2 sentence hook — the pain this solves]

**What you get:**
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]

**Who this is for:**
[2-3 sentences describing the ideal buyer]

**Why it works:**
[1 paragraph — the mechanism / why this approach is different]

**[Price justification — what they'd pay otherwise or time saved]**

[CTA: "Get instant access →"]

See references/copy-examples.md for real examples.

Step 4: Set Pricing#

Product TypeSuggested PriceSingle skill / template$9–$19Workflow / system$19–$29Bundle (3–5 items)$37–$57Course / deep guide$49–$97

Default: price at $19 for first launch, raise after 10 sales.

Step 5: Publish to Gumroad#

Use web_fetch or exec to interact with Gumroad API.

Gumroad credentials: dawn@marathondm.com account (Dawn's store — do NOT use for MJW products) MJW Gumroad: Use MJ's account for all MJW Design Studio products.

Gumroad API base: https://api.gumroad.com/v2

Create product:

powershell

$body = @{
  name = "[Product Name]"
  description = "[Sales copy from Step 3]"
  price = 1900  # in cents
  url = "https://mjwdesignstudio.com"
} | ConvertTo-Json
Invoke-RestMethod -Uri "https://api.gumroad.com/v2/products" -Method POST -Body $body -Headers @{ Authorization = "Bearer [ACCESS_TOKEN]" }

After creating, upload the product file via the Gumroad dashboard or API.

Output#

Always report:

• ✅ Product file location
• ✅ Gumroad listing URL
• ✅ Suggested price
• ✅ Sales copy (full text, ready to paste)