SEO On-Page: Heading Structure#

Guides heading (H1-H6) optimization for SEO and content structure.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (On-Page SEO)#

• H1 tag: One per page; clear headline; matches content; primary keyword near start
• Header tags (H1-H6): Logical hierarchy; keyword in headers; one idea per heading

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for target keywords.

Identify:

1. Page type: Homepage, article, product, etc.
2. Primary keyword: Target search query
3. Content outline: Main sections and subsections

Best Practices#

H1#

PrincipleGuidelineOne per pageSingle H1 per pagePrimary keywordInclude target keyword naturallyDescriptiveClearly describe page contentMatch intentAlign with title tag and user intent

H2-H6 Hierarchy#

PrincipleGuidelineLogical orderH1 -> H2 -> H3; don't skip levelsOne idea per headingEach heading = one topicScannableHeadings should summarize section contentKeyword variationUse related keywords in subheadings

Structure#

text

H1 (page title)
-> H2 (section 1)
   -> H3 (subsection)
   -> H3
-> H2 (section 2)
   -> H3
-> H2 (section 3)

Common Issues#

IssueFixMultiple H1sUse single H1; use H2 for other sectionsSkipped levelsUse H2 after H1, H3 after H2Generic headingsMake descriptive; avoid "Introduction," "Conclusion"Keyword stuffingNatural language; avoid forced keywords

Output Format#

• H1 recommendation (with keyword)
• H2-H6 outline for content
• Hierarchy check
• References: Google headings

Related Skills#

• featured-snippet: H2/H3 for snippet extraction; semantic HTML for list/table snippets
• page-metadata: Hreflang, meta robots; metadata complements heading structure
• content-optimization: H2 keyword placement, quantity, tables, lists; complements heading structure
• article-page-generator: Article page H1-H3 structure, intro/body/conclusion
• title-tag: H1 should align with title tag
• schema-markup: Article schema uses headline (often H1)
• content-strategy: Content outline informs headings