Kit#

Run email marketing campaigns via Kit. Manage subscribers and tags, create broadcasts and email sequences, track email performance stats, and automate workflows with webhooks.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Kit API access yourself.

Setup in 3 Steps#

Step 1: InstallStep 2: Pair AccountStep 3: Connect KitApp-specific connection GIF coming soon

How It Works#

text

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│    Kit API        │
│   (User Chat)   │     │   (OAuth)    │     │   (v2)          │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect Kit  │                       │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │   Kit   │
   │  File    │      │ Auth     │           │Emails   │
   └──────────┘      └──────────┘           └──────────┘

Install#

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

bash

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Kit again."

Quick Start#

bash

# List all subscribers
clawlink_call_tool --tool "kit_list_subscribers" --params '{}'

# List all broadcasts
clawlink_call_tool --tool "kit_list_broadcasts" --params '{}'

# Get account info
clawlink_call_tool --tool "kit_get_account" --params '{}'

Authentication#

All Kit tool calls are authenticated automatically by ClawLink using the user's connected Kit account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Kit API request on the user's behalf.

Getting Connected#

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=kit and connect Kit (requires an active Kit account).
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management#

List Connections#

bash

clawlink_list_integrations

Response: Returns all connected integrations. Look for kit in the list.

Verify Connection#

bash

clawlink_list_tools --integration kit

Response: Returns the live tool catalog for Kit.

Reconnect#

If Kit tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=kit
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration kit

Security & Permissions#

• Access is scoped to the connected Kit account only.
• All write operations require explicit user confirmation. Before executing any subscriber, broadcast, or tag action, confirm the target resource and intended effect with the user.
• Destructive actions (delete subscriber, delete tag, delete broadcast) are marked as high-impact and must be confirmed.
• Subscriber deletion unsubscribes from all email communications — this cannot be undone.
• Broadcast creation can immediately send or schedule emails — confirm before executing.

Tool Reference#

Account & Profile#

ToolDescriptionModekit_get_accountGet current account info including ID, plan, email, timezoneReadkit_get_creator_profileGet creator profile metadata (name, bio, avatar, profile URL)Readkit_get_account_colorsGet colors associated with the accountReadkit_update_account_colorsUpdate account color palette (max 5 hex colors)Write

Subscribers#

ToolDescriptionModekit_list_subscribersList subscribers with optional filtering, sorting, and paginationReadkit_get_subscriberGet subscriber details by IDReadkit_filter_subscribersFilter subscribers by engagement (email opens, clicks, delivery)Readkit_create_subscriberCreate new subscriber or update existing (upsert by email)Writekit_update_subscriberUpdate subscriber info (first name, email, custom fields)Writekit_delete_subscriberUnsubscribe a subscriber from all communicationsWritekit_tag_subscriberAdd a tag to a subscriber by IDWritekit_tag_subscriber_by_emailAdd a tag to a subscriber using their email addressWritekit_remove_tag_from_subscriberRemove a tag from a subscriber by IDWritekit_untag_subscriber_by_emailRemove a tag from a subscriber using their emailWritekit_get_subscriber_statsGet subscriber email stats (opens, clicks, bounces)Readkit_list_subscribers_for_formGet subscribers for a specific form with filteringRead

Tags#

ToolDescriptionModekit_list_tagsList all tags with paginationReadkit_list_tag_subscribersGet subscribers for a specific tagReadkit_create_tagCreate a new tag for segmenting subscribersWritekit_update_tagUpdate a tag's name by IDWritekit_delete_tagPermanently delete a tag by IDWrite

Broadcasts#

ToolDescriptionModekit_list_broadcastsList all broadcasts with cursor-based paginationReadkit_get_broadcastGet broadcast details by IDReadkit_get_broadcast_statsGet statistics for a specific broadcastReadkit_get_broadcast_clicksGet link click data for a specific broadcastReadkit_create_broadcastCreate a new email broadcast (draft, scheduled, or immediate)Writekit_delete_broadcastPermanently delete a broadcast by IDWrite

Sequences#

ToolDescriptionModekit_list_sequencesList all sequences with paginationRead

Segments#

ToolDescriptionModekit_list_segmentsList all segments with paginationRead

Forms#

ToolDescriptionModekit_list_formsList all forms (landing pages and embedded) with filteringReadkit_add_subscriber_to_formAdd an existing subscriber to a form by IDsWritekit_add_subscriber_to_form_by_emailAdd a subscriber to a form using their emailWritekit_list_subscribers_for_formGet subscribers who joined a specific formRead

Custom Fields#

ToolDescriptionModekit_list_custom_fieldsList all custom fields with paginationReadkit_create_custom_fieldCreate a new custom field for subscriber dataWritekit_update_custom_fieldUpdate a custom field's label by IDWritekit_delete_custom_fieldPermanently delete a custom field by IDWrite

Email Templates#

ToolDescriptionModekit_list_email_templatesList all email templates with paginationRead

Analytics#

ToolDescriptionModekit_get_email_statsGet account email stats (sent, opened, clicked) for last 90 daysReadkit_get_growth_statsGet growth statistics over a date rangeRead

Webhooks#

ToolDescriptionModekit_list_webhooksList all configured webhooks with paginationReadkit_create_webhookCreate a webhook subscription for event notificationsWritekit_delete_webhookPermanently delete a webhook by IDWrite

Code Examples#

List subscribers#

bash

clawlink_call_tool --tool "kit_list_subscribers" \
  --params '{}'

Create a subscriber#

bash

clawlink_call_tool --tool "kit_create_subscriber" \
  --params '{"email": "newsubscriber@example.com", "first_name": "John"}'

Create a broadcast#

bash

clawlink_call_tool --tool "kit_create_broadcast" \
  --params '{"content": "<p>Hello! This is our newsletter.</p>", "public": true}'

Tag a subscriber#

bash

clawlink_call_tool --tool "kit_tag_subscriber" \
  --params '{"subscriber_id": "SUBSCRIBER_ID", "tag_id": "TAG_ID"}'

Get broadcast stats#

bash

clawlink_call_tool --tool "kit_get_broadcast_stats" \
  --params '{"broadcast_id": "BROADCAST_ID"}'

Discovery Workflow#

1. Call clawlink_list_integrations to confirm Kit is connected.
2. Call clawlink_list_tools --integration kit to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration kit.
5. If no Kit tools appear, direct the user to https://claw-link.dev/dashboard?add=kit.

Execution Workflow#

text

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                      │
│                                                             │
│  Example: List subscribers → Get stats → Show results       │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call          │
│                                                             │
│  Example: Preview broadcast create → User approves → Send   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes#

• Kit uses cursor-based pagination for all list endpoints.
• Broadcast send_at parameter: set to null for draft, future timestamp for scheduled, omit for immediate publish.
• Setting public to true publishes the broadcast to the web.
• Subscriber upsert: if email exists, updates first name only; all other fields preserved.
• Subscriber stats data is only available for events from June 2025 onwards.
• Email stats cover the last 90 days in the account's sending timezone (not UTC).
• Account colors maximum is 5 hex color codes.
• Deleting a subscriber unsubscribes them from all sequences and forms; historical data is retained.

Error Handling#

Status / ErrorMeaningTool not foundThe tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration kit.Missing connectionKit is not connected. Direct the user to https://claw-link.dev/dashboard?add=kit.Permission errorThe connected account lacks permission for this operation.Subscriber not foundThe subscriber ID or email does not exist. Verify with kit_list_subscribers.Write rejectedUser did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible#

1. Check that the ClawLink plugin is installed: bash

   openclaw plugins list
   
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.

3. If a fresh chat does not help, run: bash

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   
   

4. After restart, tell the user to send /new again and retry.

Resources#

• Kit API Documentation
• Kit Broadcasts Guide
• Kit Sequences Guide
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=kit-email-marketing
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills#

• Mailchimp Marketing — For Mailchimp email campaigns
• MailerLite Email Marketing — For MailerLite campaigns and automation
• Instantly Campaigns — For cold email outreach with Instantly

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Powered by ClawLink — an integration hub for OpenClaw