Lead Gen Seller#

Find high-quality B2B leads and write personalized outreach messages. Built for agents selling manufacturing, OEM, or B2B services.

What It Does#

1. Researches target companies using web search and public sources
2. Builds prioritized lead lists with brand name, website, products, and priority level
3. Generates personalized cold email templates tailored to each brand

How to Run#

Step 1: Identify Your Target Industry#

Common verticals this skill handles well:

• Beauty/Skincare brands (sunscreen, clean beauty, indie makeup)
• Consumer products (supplements, personal care, CBD)
• Fashion/Apparel (private label manufacturing)

Step 2: Research Leads#

Use web search to find brands matching your target profile:

text

# Find indie beauty brands on Shopify
site:shopify.com "skincare" "contact" "wholesale"
site:shopify.com "beauty brand" "founder"

# Find Kickstarter/Indiegogo funded beauty brands
site:kickstarter.com beauty skincare
site:indiegogo.com skincare beauty

# Find brands by Instagram hashtag (manual check)
# #beautybrand #skincarebrand #indiebeauty #cleanbeauty

Step 3: Build Lead List#

For each brand, collect:

FieldWhere to FindBrand NameWebsite header, Instagram bioWebsiteInstagram bio, search resultsInstagramSearch on IG or whatrunson.shopProductsHomepage, "Shop" pageFounder Name"About" page, LinkedInPriorityBased on size, stage, product fit

Step 4: Generate Outreach Template#

Use this template structure, customized per brand:

text

Subject: Partnership Opportunity - [Specific Product] Manufacturer

Hi [Founder Name],

I came across [Brand Name] and was impressed by [specific thing they make or stand for].

I'm reaching out because we may be able to help you scale [specific product type].

We're [Your Company] - [key credentials]. We specialize in:
✅ [Specialty 1]
✅ [Specialty 2]
✅ [MOQ and timeline]

We've helped brands like [similar brand] scale from concept to [outcome].

Would you be open to a 15-minute call this week?

Best,
[Your Name]

Ideal Client Profile Template#

Fill this in before researching:

Looking for brands that:

1. Have [e-commerce platform] or similar store
2. Active on [Instagram/LinkedIn/etc] ([follower threshold]+)
3. Sell [product category]
4. MOQ likely [range] units
5. Located in [target geography]
6. [Any other qualifier]

Red flags (avoid):

• No website or social media
• Massive brand (too big for SMB-friendly manufacturer)
• Dropshipping model (no real inventory)

Example: Beauty Brand Lead List#

text

# 🎯 Beauty Brand Leads - OEM Manufacturing

## High Priority (Indie, Growing)

| Brand | Website | Products | Why Good Lead |
|-------|---------|----------|--------------|
| Brand A | branda.com | Clean SPF | Growing, likely needs manufacturer |
| Brand B | brandb.com | Skincare | VC-backed, scaling |
| Brand C | brandc.com | Indie makeup | Small MOQ, founder-led |

## Medium Priority

| Brand | Website | Products | Why Good Lead |
|-------|---------|----------|--------------|
| Brand D | brandd.com | Beauty | Established but could be expanding |

Tips for Higher Response Rates#

1. Reference something specific about their brand (a product, campaign, review)
2. Lead with value, not pitch - "We helped brands like X do Y" is stronger than "we make Z"
3. Keep it short - 150 words max for cold email
4. Follow up once - 5-7 days after first email
5. Find founder's name - "Hi Sarah" beats "Hi there" by 40%+

Requirements#

• Web search tool (Brave or Tavily)
• Web fetch tool for digging into brand websites
• Target company description from the agent/user

Common Use Cases#

• Selling OEM manufacturing services (skincare, supplements, etc.)
• Finding clients for import/export agents
• B2B lead generation for SaaS tools targeting SMBs
• Partner recruitment for marketplaces

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Based on real B2B lead gen work for YP Fine Chemical USA (Tao's skincare manufacturing business)