Lead Nurture Sequence Generator — Adaptive v2#

Turn cold or stalled leads into warm pipeline with sequences that adapt to behavior, not just time.

What Makes v2 Different From Template Generators#

Most nurture tools send the same emails on the same schedule regardless of what the lead does. That's why most sequences underperform.

v2 introduces behavioral branching — each touch has three variants depending on the lead's prior engagement:

• Branch A (Engaged): Lead opened and/or replied → deepen the conversation
• Branch B (Passive): Lead opened but didn't reply → reframe and re-approach
• Branch C (Dark): Lead didn't open → re-send with different subject + format change

The system also outputs an engagement score (0–100) that updates after each touch based on behavior, letting your CRM or agent know when to escalate to human outreach.

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Inputs#

json

{
  "industry": "mortgage|real_estate|coaching|saas|services|custom",
  "lead_type": "credit_repair|browsing|not_ready|abandoned_cart|cold|warm|referral",
  "sequence_length": 5,
  "timeline_days": 75,
  "goal": "book_call|close_sale|reactivate|warm_referral",
  "brand_voice": "professional|casual|authoritative|empathetic",
  "include_sms": true,
  "behavioral_branching": true,
  "ab_subjects": true,
  "engagement_scoring": true,
  "crm_export_format": "json|csv|gohighlevel|followupboss|mailchimp"
}

---

Outputs#

json

{
  "sequence": [
    {
      "day": 0,
      "touch_number": 1,
      "type": "email",
      "subject_a": "Your credit timeline (honest answer)",
      "subject_b": "Something most people in your situation get wrong",
      "preview": "Most people think fixing credit takes years. It doesn't.",
      "body_engaged": "...",
      "body_passive": "...",
      "body_dark": "...",
      "cta": "Reply with your biggest concern",
      "sms": "Hey [Name] — sent you an email. Worth 2 min when you get a chance.",
      "send_rule": "Send immediately on trigger",
      "resend_rule": "If no open after 72h, send subject_b with body_dark variant",
      "pause_rule": "If reply received, pause sequence and flag for human follow-up"
    }
  ],
  "engagement_scoring": {
    "open_weight": 10,
    "reply_weight": 40,
    "click_weight": 20,
    "resend_trigger_threshold": 0,
    "human_escalation_threshold": 60,
    "archive_threshold": -20
  },
  "sequence_summary": "5-touch adaptive sequence over 75 days — credit repair leads",
  "psychology_map": {
    "touch_1": "Pacing + reality check — meet them where they are",
    "touch_2": "Quick win — build trust with immediate value",
    "touch_3": "Myth bust — reframe limiting beliefs, position as expert",
    "touch_4": "Market urgency — seeds the buying decision without pressure",
    "touch_5": "Soft close — assume the next step, remove friction"
  },
  "ab_test_guidance": "Run subject_a for 48h. If open rate <20%, switch to subject_b for remainder of send. Track by contact tag in your CRM.",
  "crm_export": "...formatted for selected CRM..."
}

---

Behavioral Branching Logic#

How it works in practice (mortgage/credit repair example):#

Touch 1 sent → 72 hours pass:

What happenedNext actionRepliedPause automation. Human follow-up within 4 hours.Opened, no replySend Touch 2 (Branch B — reframe)Didn't openRe-send Touch 1 with subject_b variant, body_dark format

Engagement score threshold rules:

ScoreMeaningTrigger60+Hot leadFlag for immediate human outreach20–59Warm, nurturingContinue sequence0–19Cool, passiveSwitch to longer-interval, lighter touchesBelow 0UnresponsiveMove to archive sequence (1 touch/month)

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Tiers#

Free — 3-email sequence, email only, no branching, no engagement scoring Standard ($12/mo) — Up to 7 touches, all industries, email + SMS, A/B subjects, send/re-send rules Pro ($37/mo) — Full behavioral branching, engagement scoring, CRM export (GHL/FUB/Mailchimp/CSV), psychology map, unlimited sequences, priority generation

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Pre-Tuned Lead Types (All Include Behavioral Branching in Standard+)#

Lead TypeTouchesTimelineCore PsychologyCredit repair (mortgage)575 daysPacing → quick win → reframe → urgency → soft closeAbandoned cart (e-comm)47 daysLoss aversion → social proof → scarcity → final offerCold B2B outreach621 daysValue-first → problem framing → case study → objection → ask → breakupPost-consultation (services)414 daysRecap → FAQ → comparison → decision frameGone-quiet reactivation330 daysCheck-in → news hook → final reachReferral re-engagement321 daysGratitude → milestone update → soft ask

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Example — Touch 2, Branch Variants (Mortgage / Credit Repair)#

Branch A (Engaged — replied to Touch 1):

Subject: Based on what you told me — here's where I'd start

Since you mentioned [their concern], the fastest move is actually not what most people think. [Tailored advice based on their reply] Want me to run the exact math on what your score moving 40 points would do to your monthly payment?

Branch B (Passive — opened, no reply):

Subject: The fastest thing you can do to move your score this month

One thing, quick. The single fastest credit score move — faster than disputing anything — is reducing your utilization below 30% on every card. [Utilization explanation] Reply if you want help looking at your report together.

Branch C (Dark — didn't open):

Subject: Quick question [First Name]

Tried to reach you last week. No worries if the timing was off. One quick thing: do you know your current credit score? That's the only number that tells us what your options actually are right now. [Short. No links. Conversation-opener format.]

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Integration Notes#

GoHighLevel: Use the JSON export → import as a Workflow. Each branch maps to a conditional trigger in GHL's workflow builder.

Follow Up Boss: Export as CSV → import as a Smart List action plan. Branch logic requires manual setup but the copy imports directly.

Mailchimp: Use Standard export → paste into an automation sequence. Branching requires Mailchimp's conditional content blocks (Standard plan+).

Manual (any platform): Create 3 versions of each email (A/B/C). Tag contacts by engagement level after each send. Send the appropriate version to each segment.

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v2.0.0 — Upgraded from template generator (depth 2) to behavioral system (depth 4). Added: behavioral branching, A/B subjects, re-send logic, engagement scoring, CRM export formats, psychology map.