LinkedIn Content Planner#

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.

When to use#

• User asks "plan my week" or "what should I post this week"
• User wants to escape ad-hoc shipping and establish rhythm
• Before a launch week (user needs product-pillar alignment)

Input#

• Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
• Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
• Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
• Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
• Voice samples (optional): paths to past posts for voice calibration

Output#

A markdown plan with:

7-day calendar#

DayTimePillarFormatHook formula1-line angleCTA typeGoalMon—(commenting day)—————Tue8:00 AM localAuthorityTextF7 Odd-Precision Money"What 3 months of agent ops costs"Question closeSavesWed9:30 AM localNarrativeTextF4 Time-Anchor Confession"Why I stopped publishing for 4 weeks"Mirror questionCommentsThu8:00 AM localCommunityTextF14 Named Gratitude"The 3 people who shaped our launch"Tag + thanksRepostsFri9:00 AM localNarrativeTextF11 Emotional Cold-Open"The night our first deploy failed"Soft closeLikesSat/Sun—(off)—————

The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.

Daily comment targets#

For each posting day:

• 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
• Comment pattern to apply (first-commenter, data-first, answer-their-question)
• Target count: 10-20 substantive comments per day

Weekly inbound-readiness check#

• At least 1 vulnerability post (Narrative)
• At least 1 receipt/data post (Authority)
• At least 1 soft offer or CTA-driving post
• Comment strategy includes 70% peers, 20% aspirational, 10% prospects
• No pillar >60% of the week's posts
• No duplicate formula used twice in the same week
• Goal mix spread: not every post chases the same reaction (see Goal mix below)

Rules#

• 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
• 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
• 10-20 comments/day on other creators. Comments drive more inbound than posts.
• Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
• One format per pillar per week. Don't stack 3 text posts for Authority — vary.
• Product/Offer pillar max 1 post/week. Overuse kills trust.

Formula → pillar mapping#

PillarPreferred formulasAuthorityF7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-KidsNarrativeF4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-StripCommunityF6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentionsProduct/OfferF2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements)

Goal mix (balance the week, not just the pillars)#

Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:

GoalFormulasWeekly targetCommentsF4, F10, F12, F9at least 1RepostsF14, F2, F8at least 1LikesF11, F13, F16at least 1SavesF15, F7, F8at least 1

Steps#

1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
2. Validate pillar mix sums to 100%; warn if any pillar >60%.
3. For each posting day, pick:
   • Pillar (rotate to match mix)
   • Formula from that pillar's bank (don't repeat within 7 days)
   • Format (alternating text / carousel / poll per pillar rules)
   • Specific angle (user provides or skill generates)
   • Posting time (audience-timezone aware)
4. For each posting day, add 3-5 comment targets with suggested pattern.
5. Run inbound-readiness check; flag anything missing.
6. Return as markdown + optional JSON for Notion/Airtable import.

Example#

See references/example-plan-week.md for a filled-in 7-day plan.

Files#

• SKILL.md — this file
• references/example-plan-week.md — worked example
• references/pillars-framework.md — the 3-pillar discipline explained

Related skills#

• linkedin-post-writer — generate each day's draft from the plan
• linkedin-comment-drafter — execute the daily comment targets
• linkedin-thread-monitor — track inbound from the comment strategy
• linkedin-engager-analytics — segment audience on each post