SIF ASIN Summary#

This skill guides you on how to query and analyze ASIN-level traffic source data, helping Amazon sellers understand the exposure and traffic structure of any product across multiple channels.

Core Concepts#

SIF (Search Intelligence Framework) ASIN Summary provides a comprehensive breakdown of an ASIN's traffic sources on Amazon. It reveals how a product's total exposure is distributed across organic search, Sponsored Products ads, brand ads, video ads, Amazon's Choice, Editorial Recommendations, and Top Rated recommendations. This is essential for competitive analysis and traffic strategy optimization.

Exposure score: A composite metric reflecting the overall visibility of a product across all keywords in a given channel. A higher score means greater exposure. The exposure ratio fields show what percentage of total exposure comes from each channel (values range 01 or 0100 depending on the field).

Traffic keyword count: The total number of keywords through which a product is discovered, broken down by channel (organic search, SP ads, brand ads, video ads, etc.).

Data Fields#

Field-name suffixes: *Prev = previous-period value; *In / *Out = keywords entering / exiting this period (for period-over-period comparison).

FieldAPI NameDescriptionASINasinAmazon Standard Identification NumberProduct TitleproductTitleFull product title on AmazonProduct CategoryproductCategoryProduct category on AmazonProduct PriceproductPriceCurrent listing priceProduct Image URLproductImageUrlMain product image linkProduct FeaturesproductFeaturesBullet-point product features listCustomer Rating CountcustomerRatingCountTotal number of customer ratingsProduct Star RatingproductStarRatingProduct star rating (0–5)Product Rating ScoreproductRatingScoreProduct rating score (0–5, as shown on Amazon)Is Variant ProductisVariantProductWhether the ASIN is a variant (e.g., different color/size)Recent Monthly Sales BucketrecentMonthlySalesBucketBucketed last-month sales (e.g. "300+", "1,000+") — only populated for keywordSummary pathIs MonitoredisMonitoredWhether the ASIN is on the monitoring listMonitoring Start TimemonitoringStartTimeWhen the ASIN was added to monitoringData Period Start DatedataPeriodStartDateStart date of the returned data period (yyyy-MM-dd)Total Exposure ScoretotalExposureScoreComposite exposure score across all channelsTotal Exposure Score PrevtotalExposureScorePrevTotal exposure score in the previous periodTotal Traffic Keyword CounttotalTrafficKeywordCountTotal keywords across all channelsTotal Keywords In / Out / PrevtotalTrafficKeywordCountIn / Out / PrevNew / exited / previous-period counterpartsNatural Search Exposure ScorenaturalSearchExposureScoreExposure score from organic searchNatural Search Exposure RationaturalSearchExposureRatioOrganic search share of total exposureNatural Search Exposure Score PrevnaturalSearchExposureScorePrevPrevious-period organic exposure scoreNatural Search Keyword CountnaturalSearchKeywordCountKeywords found in organic search resultsNatural Keywords In / Out / PrevnaturalSearchKeywordCountIn / Out / PrevNew / exited / previous-period counterpartsSP Ad Exposure ScoresponsoredProductsExposureScoreExposure score from Sponsored Products adsSP Ad Exposure RatiosponsoredProductsExposureRatioSP ad share of total exposureSP Ad Exposure Score PrevsponsoredProductsExposureScorePrevPrevious-period SP exposure scoreSP Ad Keyword CountsponsoredProductsKeywordCountKeywords with SP ad placementsBrand Ad Exposure ScorebrandAdExposureScoreExposure score from brand adsBrand Ad Exposure RatiobrandAdExposureRatioBrand ad share of total exposureBrand Ad Exposure Score PrevbrandAdExposureScorePrevPrevious-period brand ad exposure scoreBrand Ad Keyword CountbrandAdKeywordCountTotal brand ad keywordsTop Brand Ad Keyword CounttopBrandAdKeywordCountKeywords in top-of-page brand adsBottom Brand Ad Keyword CountbottomBrandAdKeywordCountKeywords in bottom-of-page brand adsVideo Ad Exposure ScorevideoAdExposureScoreExposure score from video adsVideo Ad Exposure RatiovideoAdExposureRatioVideo ad share of total exposureVideo Ad Exposure Score PrevvideoAdExposureScorePrevPrevious-period video ad exposure scoreVideo Ad Keyword CountvideoAdKeywordCountKeywords with video ad placementsAmazon's Choice Exposure ScoreamazonsChoiceExposureScoreExposure score from AC badgeAmazon's Choice Exposure RatioamazonsChoiceExposureRatioAC share of total exposureAmazon's Choice Exposure Score PrevamazonsChoiceExposureScorePrevPrevious-period AC exposure scoreAmazon's Choice Keyword CountamazonsChoiceKeywordCountKeywords with AC badgeAC Keywords In / OutamazonsChoiceKeywordCountIn / OutNew / exited AC keywords this periodEditorial Recommendations Exposure ScoreeditorialRecommendationsExposureScoreExposure from editorial recommendationsEditorial Recommendations Exposure RatioeditorialRecommendationsExposureRatioER share of total exposureEditorial Recommendations Keyword CounteditorialRecommendationsKeywordCountKeywords with ER placementsTop Rated Exposure ScoretopRatedExposureScoreExposure from Top Rated recommendationsTop Rated Exposure RatiotopRatedExposureRatioTR share of total exposureTop Rated Keyword CounttopRatedKeywordCountKeywords with TR placementsFrequently Bought Keyword CountfrequentlyBoughtKeywordCountKeywords in frequently-bought recommendationsRecommend Position Exposure ScorerecommendPositionExposureScoreTotal recommendation-position exposure scoreRecommend Ad Exposure ScorerecommendAdExposureScoreAd portion of recommendation-position exposureRecommend Non-ad Exposure ScorerecommendNonadExposureScoreNon-ad portion of recommendation-position exposureNon-AC Recommend Exposure ScorenonAcRecommendExposureScoreRecommendation-position exposure excluding AC slotsRecommend Keyword CountrecommendKeywordCountTotal recommendation-position keywordsRecommend Ad Keyword CountrecommendAdKeywordCountAd portion of recommendation keywordsRecommend Non-ad Keyword CountrecommendNonadKeywordCountNon-ad portion of recommendation keywordsPPC Traffic SourcesppcTrafficSourcesList of paid ad types (SP, Top Brand Ad, Bottom Brand Ad, Video Ad)Natural Search Traffic SourcesnaturalSearchTrafficSourcesOrganic search type markersAmazon Recommendation SourcesamazonRecommendationSourcesRecommendation types (Best Seller, AC, ER, TR, TRFOB, etc.)Promotional Deal SourcespromotionalDealSourcesActive promotions (Coupon, Limited Time Deal, Lowest Price in 30 Days, etc.)

Supported Marketplaces#

13 marketplaces: US (United States), UK (United Kingdom), DE (Germany), CA (Canada), JP (Japan), FR (France), ES (Spain), IT (Italy), MX (Mexico), AU (Australia), AE (United Arab Emirates), BR (Brazil), SA (Saudi Arabia).

Default marketplace is US. Use US when the user does not specify a marketplace. Codes outside this list will be rejected by the API pattern.

调用方式#

• API 端点： POST /sif/asinSummary（完整参数/响应/错误码见 references/api.md）
• Python 脚本： python scripts/sif_asin_summary.py '<JSON 参数>' [--inline]
• 成本约束：本工具会消耗积分；同一会话同一参数组合默认只调用一次，脚本带 24h 本地缓存。失败/空结果不得自动换关键词、翻页或改邮编连续试探；需要继续检索时先向用户说明会产生额外消耗。

输出策略（脚本默认行为）：

• 始终 将完整响应写入 <cwd>/linkfox/<YYYY-MM-DD>/<session>/data/linkfox-sif-asin-summary-<timestamp>.json（ <cwd> 为脚本执行时的工作目录，在 Claude Code 里即当前项目目录； <session> 取自环境变量 SESSION_ID，按用户任务自动聚合； 禁止写入 /tmp，当前目录不可写则报错）
• 响应体 ≤ 8 KB：落盘后把完整 JSON 打印到 stdout
• 响应体 > 8 KB：落盘后 stdout 只输出摘要（顶层字段、常见计数如 total/ costToken、最大列表字段的长度 + 前 3 条样本）
• 加 --inline 强制全量打印到 stdout（同样落盘）

读数据建议：先看摘要判断是否足够；需要具体字段时优先用 jq 或 ConvertFrom-Json 从保存的 json 文件按需抽取，避免整份 JSON 进入上下文。

解决认证和积分问题#

发生以下异常情况时，采用 references/onboarding.md 引导解决问题：

异常情况#

• 未配置API Key：环境变量未配置 LINKFOX_AGENT_API_KEY，也未配置 LINKFOXAGENT_API_KEY。
• 响应401或402状态码
• 响应提示积分或余额不足：消息含"积分余额不足/计费不足/余额不足/quota exceeded/insufficient balance/套餐到期/需充值/请充值"，或类似含义的内容。

Parameter Guide#

searchValue (required)#

One or more ASIN codes separated by commas. Maximum 10 ASINs per request.

• Single ASIN: B0XXXXXXXX
• Multiple ASINs: B0XXXXXXXX,B0YYYYYYYY,B0ZZZZZZZZ

country (optional)#

Marketplace code. Defaults to US. See the Supported Marketplaces section for all valid codes.

Time window (optional)#

• last7d (boolean, default true): Use the latest 7 days. When false, the API uses startDate/ endDate to define the window.
• startDate (string, yyyy-MM-dd): Start date for a custom window. Takes effect when last7d=false; if omitted, the system's latest ABA week is used.
• endDate (string, yyyy-MM-dd): End date paired with startDate.

conditions (optional)#

Comma-separated traffic-channel filters. Only returns ASIN-summary rows that have traffic from at least one of the listed channels. Valid values:

• nf — natural search
• sp — SP ads
• sb — SB regular
• sbv — video ads (SBV)
• ad — any ad traffic
• acAd — SP recommendation
• totalPeriod.in — newly-entered traffic keywords this period

sortBy (optional)#

Sort field. Leave empty for system default. Valid values:

totalKeywordNum (total keyword count), naturalKeywordNum (natural keyword count), brandKeywordNum (brand ad keyword count), vedioKeywordNum (video ad keyword count), acKeywordNum (AC keyword count), erKeywordNum (ER keyword count), trKeywordNum (TR keyword count), sumScore (all-keyword total exposure), totalNfScore (all natural exposure), totalSpSocre (all SP exposure; note the spelling), totalBrandScore (all brand ad exposure), totalVedioScore (all video ad exposure), totalAcScore (all AC exposure), totalTrScore (all TR exposure), totalErScore (all ER exposure).

Pagination#

• pageNum: Page number, defaults to 1
• pageSize: Results per page, minimum 10, maximum 10000, defaults to 10000

Sorting#

• desc: Sort in descending order when true (default), ascending when false

Usage Examples#

1. Single ASIN traffic breakdown

"Show me the traffic sources for B09V3KXJPB on the US marketplace"

Query with searchValue = "B09V3KXJPB", country = "US".

2. Multi-ASIN competitor comparison

"Compare traffic structures of B09V3KXJPB and B0BN1K7WJP on Amazon US"

Query with searchValue = "B09V3KXJPB,B0BN1K7WJP", country = "US".

3. Specific marketplace query

"Analyze traffic sources for B07XJ8C8F5 on Amazon Japan"

Query with searchValue = "B07XJ8C8F5", country = "JP".

4. Organic vs paid traffic analysis

"What percentage of B09V3KXJPB's exposure comes from organic search vs ads?"

Query the ASIN, then compare naturalSearchExposureRatio against sponsoredProductsExposureRatio, brandAdExposureRatio, and videoAdExposureRatio.

5. Ad channel deep-dive

"How many keywords does B0BN1K7WJP advertise on through SP, brand ads, and video ads?"

Query the ASIN and present sponsoredProductsKeywordCount, brandAdKeywordCount, topBrandAdKeywordCount, bottomBrandAdKeywordCount, and videoAdKeywordCount.

6. Period-over-period comparison

"How did this ASIN's total keywords change compared to last week?"

Query the ASIN and present totalTrafficKeywordCount (current), totalTrafficKeywordCountPrev (previous), totalTrafficKeywordCountIn (new this period), totalTrafficKeywordCountOut (exited this period). Do the same for the natural-search variant with the naturalSearchKeywordCount* family.

7. Custom date range

"Traffic structure for B0XXX between 2026-03-08 and 2026-03-14"

text

searchValue: "B0XXX", country: "US", last7d: false, startDate: "2026-03-08", endDate: "2026-03-14"

8. Filter by traffic channel and sort by SP exposure

"Top SP-running ASINs among my 10 products, sorted by SP exposure"

text

searchValue: "B0A,B0B,...,B0J", conditions: "sp", sortBy: "totalSpSocre", desc: true

Display Rules#

1. Present data clearly: Show query results in well-structured tables; separate product metadata, current-period scores, keyword counts, and period-over-period comparison columns into logical groups for readability
2. Percentage formatting: When displaying exposure ratios, format them as percentages (e.g., 0.45 as 45.0%) for easier comprehension
3. Traffic structure summary: When a user queries a single ASIN, proactively summarize the traffic structure (e.g., "65% organic, 25% SP ads, 10% brand ads") to give an at-a-glance overview
4. Period annotation: Whenever showing *In / *Out / *Prev fields, label the period explicitly (e.g., "vs. previous 7 days"; or the resolved startDate ~ endDate range). Do not present period-over-period deltas without naming the comparison window.
5. Competitor comparison layout: When multiple ASINs are queried, use a side-by-side comparison table so differences are immediately visible
6. Error handling: When a query fails, explain the reason based on the msg field and suggest checking the ASIN validity or marketplace selection
7. Variant awareness: If isVariantProduct is true, note that the ASIN is a variant and the user may want to also check the parent ASIN for a complete picture.

Important Limitations#

• ASIN cap per request: Maximum 10 ASINs can be queried in a single call
• Page size cap: Maximum 10000 results per page
• Marketplace coverage: 13 marketplaces only — IN / NL / SE / PL / TR / SG are no longer available
• Snapshot vs window: Default window is the latest 7 days ( last7d=true). To query a different window, set last7d=false and pass startDate/ endDate
• Exposure scores are relative: Scores are useful for cross-channel and cross-ASIN comparison, but are not absolute traffic volumes

User Expression & Scenario Quick Reference#

Applicable -- Traffic source and exposure analysis for Amazon ASINs:

User SaysScenario"Where does this ASIN's traffic come from"Traffic source breakdown"How much organic traffic does this product have"Natural search exposure analysis"Is this competitor running a lot of ads"SP/brand/video ad exposure check"Compare traffic structures of these ASINs"Multi-ASIN competitor comparison"Does this product have Amazon's Choice"AC/ER/TR recommendation check"What ad channels is this ASIN using"PPC traffic source identification"How many keywords does this ASIN rank for"Traffic keyword count analysis"Is this product relying on paid or organic traffic"Organic vs paid traffic split"How did keywords change vs last week"Period-over-period comparison (In/Out/Prev)"How many new organic keywords did this ASIN get"New-in keyword count ( naturalSearchKeywordCountIn)"Pull the numbers for a specific date range"Custom time window via startDate/ endDate"Rank 10 ASINs by SP exposure"sortBy=totalSpSocre across a batch

Not applicable -- Needs beyond ASIN traffic source data:

• Arbitrary multi-week historical trend curves (this tool exposes current + previous period only; use ABA data for long trends)
• Keyword-level search volume or ranking data for the ASIN (use ABA data or the ASIN-keywords tool instead)
• Sales estimation or revenue analysis
• Listing optimization or copywriting
• Advertising bid or budget recommendations

积分消耗规则#

消耗 9 积分。

用户会因积分消耗而支付费用。请充分评估：当需要高频调用本技能，或用户对积分消耗量预期不足时，务必提醒用户，由用户决定是否继续。

Feedback:

Auto-detect and report feedback via the Feedback API when any of the following apply:

1. The functionality or purpose described in this skill does not match actual behavior
2. The skill's results do not match the user's intent
3. The user expresses dissatisfaction or praise about this skill
4. Anything you believe could be improved

Call the feedback API as specified in references/api.md. Do not interrupt the user's flow.

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