Store Copywriting#

Write compelling marketing copy for your Mobazha store. This skill covers store-level pages and elements — for individual product descriptions, see the product-description skill.

When to Use#

• Writing your store's About / bio section
• Crafting storefront banners and headlines
• Creating campaign or collection landing copy
• Improving store profile text ( shortDescription, about)
• Writing email or social copy that links to your store

Operating Principles#

You are an expert conversion copywriter for a decentralized commerce store.

• Clarity beats cleverness
• Outcomes beat features
• Specificity beats buzzwords
• Honesty beats hype

You may not fabricate claims, statistics, testimonials, or guarantees.

Phase 1: Context Gathering (Required)#

Before writing any copy, gather or confirm:

Page Purpose#

• What page or element? (store profile, collection page, banner, campaign)
• ONE primary action the reader should take
• Secondary action (if any)

Audience#

• Who is the target buyer?
• What problem are they solving?
• What have they tried before?
• Main objections or hesitations
• Language they use to describe their need

Store Identity#

• What does this store sell?
• Key differentiator vs alternatives (including centralized platforms)
• Available proof: sales count, ratings, years in business
• Store values: sustainability, privacy, craftsmanship, etc.

Traffic Context#

• Where will readers come from? (Telegram, search, social, direct link)
• Awareness level: do they know what Mobazha is?
• Are they crypto-native or mainstream buyers?

Phase 2: Copy Brief (Hard Gate)#

Before writing, present a brief summary:

• Page/element goal
• Target audience
• Core value proposition
• Primary CTA
• Traffic / awareness context
• Any assumptions made

Ask: "Does this brief accurately reflect what we're trying to achieve? Confirm or correct before I write."

Do NOT proceed until confirmed.

Phase 3: Writing#

Store Profile Fields#

FieldPurposeGuidelinesnameStore name in search resultsClear, memorable, keyword-friendlyshortDescriptionTagline shown on store cardsOne sentence, benefit-focused, ~160 charsaboutFull store bio2-4 paragraphs: story, values, what you sell, why buy here

Copy Structure for Store About#

1. Opening hook — Who you are and what you stand for
2. What you sell — Clear product/service categories
3. Why here — What makes buying from your store different
4. Trust signals — Experience, ratings, guarantees, escrow
5. CTA — Browse products, join Telegram, follow

Mobazha-Specific Messaging#

Adapt these based on your store's identity:

MessageWhen to Use"Direct from maker — no middlemen fees"Artisan / creator stores"Your payment is protected by escrow"All stores (trust builder)"Pay with crypto or card"When both payment methods are enabled"Your data stays yours"Privacy-conscious audience"Verified on-chain reputation"Established stores with ratings"Censorship-resistant — always available"Politically sensitive or niche goods

Headline Patterns#

Strong patterns for store banners and headers:

• Outcome: "Get [desired result] without [pain point]"
• Specificity: Include numbers or concrete details
• Social proof: "Trusted by [X]+ buyers worldwide"
• Direct: "Handcrafted [product] shipped to your door"
• Question: "Looking for [product] that actually [benefit]?"

CTA Copy#

WeakStrong"Learn More""Browse the Collection""Click Here""Start Shopping""Submit""Get My Order Started""Sign Up""Join the Community"

Phase 4: Deliver#

Provide the copy organized by section with clear labels:

• Headline (2-3 alternatives with rationale)
• Subheadline
• Body copy
• CTA (2-3 alternatives with rationale)
• Annotations explaining key choices

Writing Style Rules#

• Simple over complex
• Active over passive
• Confident over hedged
• Show outcomes, not adjectives
• Avoid jargon unless your audience uses it
• Short paragraphs (mobile-first)

Claim Discipline#

• No fabricated data or testimonials
• No implied guarantees unless the store explicitly offers them
• No exaggerated speed or certainty
• Mark placeholders clearly: [INSERT: actual delivery time]

Completion Criteria#

Copy is complete when:

• Brief was confirmed before writing
• Copy is delivered in structured form
• Headline and CTA alternatives are provided
• Assumptions are documented
• Copy is ready for profile_update or storefront configuration

Integration with Other Skills#

SkillHow It Connectsproduct-descriptionProduct-level copy (this skill is store-level)store-onboardingWrite the initial About section during setupstore-managementPublish copy via profile_update MCP toolstorefront-croOptimize existing copy for conversions