Content: Podcast#

Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for audience, positioning, and content strategy.

Identify:

1. Stage: Planning, launching, growing
2. Format: Interview, solo, co-hosted, narrative
3. Niche: Target audience, listener personas
4. Goals: Downloads, authority, lead gen, repurposing

Content Strategy#

ElementGuidelineNiche focusDefine audience through listener personas; tailored content cuts through noiseQuality over gimmicksSticky, unique, valuable content; most hosts see major growth after 5–6 months of consistencyEpisode structureIntro, main content, CTA; consistent format aids retention

Distribution & Discovery#

ChannelShareOptimizationSearch engines~32%Transcripts, show notes, SEO-optimized titles/descriptionsPodcast apps~28%Title, description, cover art; category selectionSocial media~24%Clips, quotes, repurposed contentWord-of-mouth~16%Cross-promotion, guest appearances

Multi-channel: Repurpose across platforms to multiply discovery surface.

SEO for Podcasts#

Search engines cannot listen to audio. Text-based content is essential:

ElementGuidelineTranscriptsFull or key-moment transcripts; indexable, accessibleShow notesSEO-optimized; pull organic search traffic; include keywords naturallyTitles≤60 chars; keywords; engaging languageDescriptionsEpisode-specific; keywords; voice-search friendlyBacklinksBuild links to show notes, guest posts, directory listings

Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.

Cross-Promotion & Partnerships#

TacticUseFeed dropsSwap episodes with similar-sized podcastsAd swapsPromote each other's showsGuest appearancesTap into pre-existing engaged audiences

Repurposing#

FormatUseClipsShort-form for social (TikTok, YouTube Shorts, X)Blog postsExpand show notes; pillar contentNewsletterEpisode summaries, key takeawaysQuotesPull quotable moments for social

Output Format#

• Strategy (niche, format, distribution mix)
• SEO checklist (transcripts, show notes, schema)
• Launch checklist (cover art, description, category, RSS)
• Repurposing plan (clips, blog, newsletter)

Related Skills#

• schema-markup: PodcastEpisode, PodcastSeries schema
• video-marketing: Video content; podcast-to-video repurposing
• copywriting: Show notes, episode descriptions, social copy
• content-marketing: Content strategy, repurposing framework
• youtube-seo: If publishing podcast to YouTube