Pages: Press Coverage#

Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from media-kit-page-generator (assets for journalists). For conceptual overview and comparison table, see reference.md.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for company story and key messages.

Identify:

1. Coverage volume: Few mentions vs substantial
2. Format: Full page vs section
3. Sources: Publications, podcasts, awards, industry lists

Full Page vs Section#

FormatWhen to UsePlacementFull pageSubstantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR"/press, /news, /in-the-newsSectionSparse coverage (1–10); quick credibility; logo strip or quote carouselHomepage below hero; About page; footer

Rule: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.

Full Page Structure#

ElementGuidelineCoverage listChronological or by publication; headline, outlet, date, linkSeparationPress coverage (third-party) vs press releases (company-authored); coverage carries more credibilityTypesNews, podcasts, video features, awards, "Best X" listsContactMedia inquiries; link to media kitDatesOptional on evergreen content; omit to keep timeless

Section Structure ("As Seen In" / "As Featured In")#

ElementGuidelineLogosPublication logos; high-contrast, consistent sizePlacementBelow hero/CTA; above fold or just belowQuoteOptional: one compelling snippet; extract from best coverageLinkOptional: "See all coverage" → full page if exists

Avoid: Clutter; too many logos; low-authority outlets that dilute trust.

Content Types to Aggregate#

TypeExampleNews articlesForbes, Bloomberg, TechCrunch, industry tradePodcastsInterview features, guest appearancesVideoTV segments, YouTube featuresAwards"Best X 2024," "Top 10 Startups"ReviewsProduct reviews, roundups

Trust Principles#

• Third-party > self-authored: Media mentions beat press releases for credibility
• Authority matters: Forbes, Bloomberg > unknown blogs
• Recency: Recent coverage signals active business; update regularly

Output Format#

• Format (full page vs section) recommendation
• Structure (elements, order)
• Copy (headline, intro if full page)
• Placement (URL, page location)
• SEO: Index for "company name press" / "company name news"; or noindex if thin

Related Skills#

• media-kit-page-generator: Press assets for journalists; press coverage page can link to media kit; distinct purposes (coverage = social proof for visitors; media kit = assets for press)
• homepage-generator: "As Seen In" section often on homepage
• about-page-generator: Press quotes can appear on About
• customer-stories-page-generator: Social proof; different from press (customer success vs media coverage)
• trust-badges-generator: "Trusted by" logos; similar visual treatment
• public-relations: Press release creation; coverage is outcome of PR