Channels: Product Hunt Launch#

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment#

Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, use Sections 1–4, 5, 6, 8, 9 for submission content.

Identify:

1. Product type: SaaS, AI tool, app, Chrome extension
2. Launch readiness: Landing page, screenshots, tagline, first comment
3. Hunter: Self-hunt or Top Hunter (optional but helps)

30-Day Preparation Plan#

PhaseDaysActionsTeaser30–21Build "notify me" page; decide self-hunt vs hunter; engage in communitySupporters20–11Build list of 200+ (makers, industry contacts, followers, users)Assets10–3Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks beforeLaunch day2–1Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific

Product Hunt Fields#

FieldSpecTagline≤60 chars; no emojis unless part of product name; catchy, benefit-focusedGallery1270×760 px recommended; readable, show product valueDemo video<2 minutes; optional but recommendedFirst commentPost immediately; story-driven, not feature list; significantly impacts engagementTopic tags3–5 relevant; match Product Hunt taxonomy

Launch Day Strategy#

PracticeGuidelineTimingTuesday–Thursday; 12:01am Pacific works bestNarrativeCreate story (problem → solution), not feature listEngagementReply to every comment; thank supporters; answer questionsAvoidBegging for upvotes (risk of shadowban)

Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.

Realistic Expectations#

OutcomeUpvotesPlacementPoor50–100—Average200–400Top 10Good500–800Top 5Great800+Product of the Day

Beyond Listing#

OfferingUse WhenProduct Hunt DailyNewsletter feature; high-intent audienceSocial promotionPH shares on X, LinkedIn; launch-day amplificationFeatured placementPaid promotion options

Post-Launch#

• Continue engaging with new users
• Thank-you emails to supporters
• Ask for feedback
• See directory-submission for other directories; cold-start-strategy for full launch plan

Output Format#

• Readiness checklist (tagline, gallery, first comment, topic tags)
• First comment draft (story-driven)
• Tagline options (≤60 chars)
• 30-day timeline (if planning ahead)

Related Skills#

• directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
• cold-start-strategy: Full launch plan; Product Hunt as channel
• indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
• media-kit-page-generator: Press kit, screenshots for launch
• analytics-tracking: UTM for Product Hunt traffic attribution