Pages: Services#

Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for service offerings and differentiation.

Identify:

1. Service count: One overview or multiple service pages
2. Audience: B2B, B2C, or both
3. Conversion goal: Contact, quote, booking

Best Practices#

Structure#

ApproachWhenSingle pageFew services; compact overviewHub + detailMany services; main page links to eachService tiersPackages, pricing tiers

Essential Elements#

ElementPurposeService overviewWhat you offer; who it's forBenefitsOutcomes, not just featuresProcessHow you work; stepsProofCase studies, testimonialsCTAContact, get quote, book call

Content#

• Benefit-first: Solve problems; outcomes
• Clear scope: What's included
• Differentiation: Why you vs. others

SEO#

• Target "service + location" or "service + industry"
• Schema: Service type
• Internal links from Home, About

Output Format#

• Structure (single vs. hub)
• Service descriptions
• CTA placement
• SEO metadata

Related Skills#

• landing-page-generator: Service landing page; CTA to contact, quote, or booking
• contact-page-generator: Services CTA often goes to contact form
• url-structure: Service URL hierarchy (e.g. /services/web-development)
• features-page-generator: For SaaS; services for service businesses
• pricing-page-generator: Service pricing
• customer-stories-page-generator: Proof for services
• title-tag, meta-description, page-metadata: Services page metadata