Social Media Automation Operations Assistant#

Multi-platform content creation and publishing automation. Supports Xiaohongshu, Weibo, and Twitter across all three platforms, covering the full chain from topic selection to review.

Use Cases#

Use when users mention keywords such as social media operations, automatic publishing, scheduled posting, multi-platform publishing, social media automation, one-click posting, batch publishing, auto-reply, or social operations.

Workflow#

text

Topic Planning → Content Generation → AI Illustration → Scheduled Publishing → Interaction Monitoring → Data Review

Platform Support Matrix#

PlatformPublishing MethodContent TypeScheduled PublishingInteractive RepliesXiaohongshuBrowser automationImage-text posts✅✅WeiboAPI / CookieImage-text / Plain text✅✅TwitterAPI v2Image-text / Plain text✅✅

Prerequisites#

General Preparation#

1. Ensure node >= 18 is available
2. Install dependencies: npm install axios openai
3. AI service is available (for content generation and image creation)

Xiaohongshu#

• Logged-in browser environment (host mode)
• Creator permissions enabled: https://creator.xiaohongshu.com/publish/publish
• Refer to references/xiaohongshu-guide.md for the complete operation guide

Weibo#

• Weibo Open Platform App Key / Access Token
• Or browser Cookie (configured via references/weibo-guide.md)
• Environment variables: WEIBO_APP_KEY, WEIBO_ACCESS_TOKEN

Twitter#

• Twitter API v2 credentials
• Environment variables: TWITTER_API_KEY, TWITTER_API_SECRET, TWITTER_ACCESS_TOKEN, TWITTER_ACCESS_SECRET

Core Commands#

1. Content Generation#

bash

# Generate multi-platform content based on a topic (title + body + tags)
node scripts/generate_content.js \
  --topic "How AI is changing content creation" \
  --platforms "xiaohongshu,weibo,twitter" \
  --tone "professional yet approachable"

# Auto-detect trending topics and generate content
node scripts/generate_content.js \
  --auto-topic \
  --platforms "xiaohongshu,weibo"

Parameter Descriptions:

• --topic: Content topic (mutually exclusive with --auto-topic)
• --auto-topic: Automatically track trending topics for selection
• --platforms: Target platforms, comma-separated ( xiaohongshu,weibo,twitter)
• --tone: Tone style ( professional / casual / storytelling / practical)
• --count: Number of candidates to generate (default 3)

Output: JSON format, one optimized content entry per platform, including title, body, tags, and image description.

2. One-Click Publishing#

bash

# Publish to a specified platform
node scripts/publish.js \
  --platform xiaohongshu \
  --content-file ./output/post_20260504.json

# Simultaneously publish to multiple platforms
node scripts/publish.js \
  --platforms "xiaohongshu,weibo,twitter" \
  --content-file ./output/post_20260504.json

Parameter Descriptions:

• --platform / --platforms: Target platform(s)
• --content-file: Path to the content JSON file
• --dry-run: Preview mode; does not actually publish

3. Scheduled Publishing#

bash

# Create a scheduled publishing task
node scripts/schedule_post.js \
  --content-file ./output/post_20260504.json \
  --schedule "2026-05-05 20:00" \
  --platforms "xiaohongshu,weibo,twitter"

# Batch create a weekly content schedule
node scripts/schedule_batch.js \
  --plan-file ./output/weekly_plan.json

4. Interaction Monitoring and Replies#

bash

# Monitor comments/mentions across platforms
node scripts/monitor_interactions.js \
  --platforms "xiaohongshu,weibo,twitter" \
  --since 1h

# Auto-reply (requires approval)
node scripts/auto_reply.js \
  --platform xiaohongshu \
  --strategy "warm" \
  --dry-run

Reply Strategies:

• warm: Warm and friendly style, suitable for fan interactions
• professional: Professional and concise, suitable for business accounts
• witty: Humorous and clever, suitable for personal brands
• custom: Custom template (see references/reply-templates.md)

Complete Workflow Examples#

Scenario 1: From Trending Topic to Publishing (Fully Automatic)#

text

1. Topic selection: node scripts/generate_content.js --auto-topic --platforms "xiaohongshu"
2. Manual review of generated content (title, body, image description)
3. Image creation: AI-generated or manually uploaded
4. Scheduled publishing: node scripts/schedule_post.js --schedule "tomorrow 20:00"
5. Run monitor_interactions.js 24 hours after publishing to view interaction data

Scenario 2: Batch Schedule a Week's Content#

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1. Plan a week's topics (5-7 themes)
2. Batch generation: node scripts/generate_content.js --topic-file ./topics.txt --platforms "xiaohongshu,weibo"
3. After reviewing each entry, run schedule_batch.js to set the schedule
4. Automatic daily publishing; check data the following day

Scenario 3: Crisis Monitoring and Auto-Replies#

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1. Set up scheduled monitoring: cron runs monitor_interactions.js every 30 minutes
2. Automatically flag and alert on negative comments
3. Use auto_reply.js to automatically reply to positive comments (dry-run mode requires manual confirmation)

Content Compliance Key Points#

Xiaohongshu:

• Prohibit absolute terms (best, number one, only)
• Prohibit medical efficacy claims
• Prohibit price-inducing language
• Must check the originality declaration

Weibo:

• Comply with the "Weibo Community Convention"
• Prohibit sensitive topics and non-compliant external links
• Marketing content must be labeled

Twitter:

• Comply with the Twitter Rules
• Prohibit spam behavior
• API rate limit: 300 tweets per 3-hour window

Scheduled Task Recommendations#

bash

# Content publishing (morning and evening peak hours daily)
0 8,20 * * *   # Publish once at 8 AM and 8 PM each day

# Interaction monitoring (every 30 minutes on weekdays)
*/30 9-22 * * 1-5

# Daily data report (every night at 11 PM)
0 23 * * *

File Structure#

text

social-auto-publisher/
├── SKILL.md
├── scripts/
│   ├── generate_content.js    # AI content generation
│   ├── publish.js             # Unified publishing entry
│   ├── schedule_post.js       # Scheduled publishing
│   ├── schedule_batch.js      # Batch scheduling
│   ├── monitor_interactions.js # Interaction monitoring
│   ├── auto_reply.js          # Auto-reply
│   └── utils/
│       ├── xiaohongshu.js     # Xiaohongshu browser operations
│       ├── weibo.js           # Weibo API operations
│       └── twitter.js         # Twitter API operations
├── references/
│   ├── xiaohongshu-guide.md   # Complete Xiaohongshu operations guide
│   ├── weibo-guide.md         # Weibo operations guide
│   ├── twitter-guide.md       # Twitter operations guide
│   ├── reply-templates.md     # Reply template library
│   └── content-strategy.md    # Content strategy and topic selection methodology
└── assets/
    └── templates/
        └── weekly_plan.json   # Weekly plan template