Social Draftsmith#

Overview#

Use this skill to turn rough ideas into publish-ready social packages. Default to drafting and previewing, not auto-posting. Treat the unit of output as:

• post copy
• image or visual recommendation
• platform adaptation
• approval before publish

Current live publishing support includes Facebook Pages, X / Twitter, and an owner-subreddit posting path for Reddit. Reddit usage should be limited to the user's own subreddit unless the user explicitly chooses otherwise and understands the moderation risk.

Optimize for clarity, tone fit, and safety.

Core Workflow#

1. Identify the source material.
   • Accept raw thoughts, links, announcements, product updates, event notes, article summaries, image/caption ideas, or requested visual concepts.
   • If the user provides very little context, draft from what is available instead of interrogating them.
2. Identify the target platform or platforms.
   • Prefer platform-specific output over one-size-fits-all copy.
   • If the user does not specify, offer versions for:
     • X / Twitter
     • Facebook
     • LinkedIn
3. Identify the tone.
   • Common tones:
     • professional
     • casual
     • warm
     • witty
     • promotional
     • concise
   • If no tone is given, choose the safest reasonable tone for the context.
4. Gather source context when the topic benefits from factual grounding.
   • For informational, newsy, financial, legal, policy, or technical posts, collect real context first.
   • Prefer:
     • official summaries
     • reputable reporting
     • source documents when available
   • Pull key facts, recent developments, and the most relevant takeaways before drafting.
   • Do not draft a confident explainer from thin context if the topic clearly needs sourcing.
5. Decide whether the post needs a visual.
   • If the topic is informational, promotional, event-based, or announcement-like, strongly consider pairing it with an image.
   • Visual outputs can be:
     • use existing image
     • suggest image concept
     • generate a new social graphic
     • write caption around the image
   • Treat image selection as part of the publishing workflow, not an afterthought.
   • If an image is generated, make sure it becomes a usable asset for publishing:
     • capture the generated image path
     • save or copy it into an accessible workspace path when needed
     • pass that concrete file into the publisher
6. Draft multiple options.
   • Prefer 2-3 good variants rather than one brittle draft.
   • Make each variant meaningfully different:
     • hook-first
     • straightforward
     • friendlier / more conversational
7. Build an approval-first package.
   • Default behavior is:
     • draft copy
     • preview image plan
     • present final post package
     • revise
     • publish only after explicit approval
   • Do not assume the user wants immediate posting unless they explicitly say so.
8. Treat publishing as a separate integration step.
   • Drafting and publishing are different actions.
   • A post is only publish-ready when all of these are locked:
     • final platform
     • final text
     • final image plan or attachment
     • concrete image asset if an image is intended
     • explicit user approval
   • If platform integrations exist, use them only after approval.
   • If integrations do not exist yet, produce a final manual posting package instead of pretending the post was published.
   • Do not say an image post is ready if the image is not available as a usable file or attachment.

Output Patterns#

Standard drafting output#

Use this structure unless the user wants something else:

Platform: [X / Facebook / LinkedIn] Tone: [tone] Visual: [existing image / suggested concept / generated graphic / none]

Option 1 [post text]

Option 2 [post text]

Option 3 [post text]

Final approval package#

When the user is close to publishing, use:

Platform: [platform] Final copy: [final post text]

Image plan:

• [use attached image / generate graphic / no image]
• [short note on why the image fits]

Image asset:

• [workspace file path / attached image / missing]

Publish mode:

• [manual posting package / integration-backed publish]

Reddit posting note (if relevant):

• [subreddit + text/link post type]

Approval status: Awaiting user approval before publish

Cross-platform adaptation output#

When adapting one message to multiple platforms, use:

• X: shorter, tighter, hook-first, and optionally add 2-4 light hashtags when they genuinely help discovery
• Facebook: more natural and conversational
• LinkedIn: cleaner, more professional, more structured

Image Rules#

• Images should support the message, not just decorate it.
• Prefer clean, readable visuals over cluttered graphics.
• If text appears in the image, keep it short and legible.
• If the user asks for a visual, offer:
  • headline concept
  • style direction
  • image recommendation or generation
• If the user already has an image, adapt the caption to fit it instead of forcing a new graphic.

Writing Rules#

• Keep claims aligned with the source material.
• When source context is used, anchor the post to the strongest few facts instead of dumping every detail.
• Do not invent achievements, stats, or endorsements.
• Avoid spammy engagement bait unless the user explicitly wants that style.
• Prefer readable, human wording over generic hype.
• Avoid reckless or potentially damaging auto-post language.
• For X, use hashtags lightly:
  • usually 2-4 max
  • prefer one broad topic tag plus one or two specific tags
  • avoid bloated hashtag piles

Safety Rules#

• Treat public posting as higher-risk than private drafting.
• Default to preview/approval before publication.
• Flag wording that sounds defamatory, overly aggressive, obviously misleading, or legally risky.
• Flag images or visual ideas that would make the post look deceptive, sensationalized, or unprofessional.
• If the user asks for direct publishing, confirm the final copy and image plan first unless a trusted automation path is already established.

Good Transformations#

This skill is especially good for:

• turning a long paragraph into short social copy
• turning a link into 2-3 caption options
• turning sourced web/context material into stronger social drafts
• turning an announcement into X/Facebook/LinkedIn variants
• pairing a post with a matching image concept
• rewriting stiff text into something more natural
• drafting replies to comments or mentions
• producing a short campaign batch from one topic

Publishing Integration Roadmap#

If publishing integrations are later added, keep this order of operations:

1. draft
2. revise
3. lock final platform + text + image
4. confirm approval
5. publish or schedule
6. report success/failure clearly

Current publishing integrations:

• scripts/facebook_publish.py for Facebook Page posting via env-configured credentials
• scripts/twitter_publish.py for X/Twitter posting via OAuth1 user-context credentials
• scripts/reddit_publish.py for Reddit posting to the user's own subreddit via env-configured credentials
• scripts/prepare_image_asset.py to copy a local image into a stable workspace path before publishing
• expected env vars:
  • FACEBOOK_PAGE_ID
  • FACEBOOK_PAGE_ACCESS_TOKEN
  • TWITTER_API_KEY
  • TWITTER_API_SECRET
  • TWITTER_ACCESS_TOKEN
  • TWITTER_ACCESS_TOKEN_SECRET
  • REDDIT_CLIENT_ID
  • REDDIT_CLIENT_SECRET
  • REDDIT_USERNAME
  • REDDIT_PASSWORD
  • REDDIT_USER_AGENT
  • REDDIT_DEFAULT_SUBREDDIT
• current support:
  • Facebook text-only post
  • Facebook image + caption post via image URL
  • Facebook image + caption post via local image file upload
  • X/Twitter text-only post
  • X/Twitter image + text post via local image file upload
  • Reddit text post to owner's subreddit
  • Reddit link post to owner's subreddit
  • Reddit image post to owner's subreddit
• use --dry-run first when testing

Example image-prep flow:

bash

python3 scripts/prepare_image_asset.py /path/to/generated-image.png
python3 scripts/facebook_publish.py --message "Your post" --image-file /home/pi/.openclaw/workspace/social-assets/generated-image.png --dry-run

Do not collapse these into one vague "post everywhere" action without a final preview.

Weak Spots to Watch#

• Avoid sounding identical across platforms.
• Avoid overusing hashtags.
• Avoid defaulting every post into marketing sludge.
• If source material is thin, keep the post modest instead of faking confidence.
• Do not treat image generation as a substitute for strong copy.

Suggested Next Step Behavior#

After drafting, offer one useful next step such as:

• "Want shorter versions?"
• "Want this rewritten for LinkedIn?"
• "Want me to make it more playful or more professional?"
• "Want me to add an image concept or generate a social graphic?"
• "Want a publish-ready final version with image and caption together?"