Social Media Commander#

Purpose#

Agent manages the workspace owner's entire social media presence. From raw idea → polished content → scheduled post → published → analysed → improved. Every platform. Every funnel stage. Every format.

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Supported Platforms#

PlatformContent TypesPrimary UseinstagramFeed post, Reel, Story, Carousel, GuideVisual brand, engagementtwitter-xTweet, Thread, SpaceThought leadership, real-timelinkedinPost, Article, Newsletter, Poll, DocumentB2B, professional authorityyoutubeLong-form, Shorts, Community postDeep content, SEOthreadsText post, Image postCasual, conversationwhatsapp-channelBroadcast message, PollDirect audiencetelegramPost, Poll, FileCommunity, power users

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Content States#

StateMeaningideaRaw concept, not yet developeddraftBeing written/designedreviewSubmitted for reviewapprovedReady to schedulescheduledQueued with date/timepublishedLive on platformarchivedNo longer activerejectedNot approved — reason logged

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Content Types#

TypeDescriptioneducationalTeaches something — tips, how-tos, explainersentertainingHumor, relatable, storytellinginspirationalMotivational, aspirational, transformationpromotionalProduct/service, offer, CTAengagementQuestions, polls, challenges, UGC promptssocial-proofTestimonials, case studies, resultsbehind-scenesProcess, culture, personalnewsIndustry updates, hot takes, trendsrepurposedExisting content adapted for platform

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Funnel Stages#

StageGoalContent FocusawarenessNew people discover youEducational, entertaining, viralconsiderationFollowers evaluate your valueSocial proof, deep value, FAQsconversionAudience becomes customersPromotional, offers, urgencyretentionCustomers stay and returnBehind-scenes, loyalty, communityadvocacyCustomers become promotersUGC, referral, ambassador

Every piece of content must be tagged with a funnel stage.

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Content Pillars#

Defined in brand/guidelines/pillars.md. Every post must align with at least one pillar. Default pillars (customizable):

1. Education / Value
2. Authority / Expertise
3. Personality / Story
4. Community / Engagement
5. Promotion / Conversion

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The Content Engine (idea → published)#

text

IDEA captured
    ↓
DEVELOP: format, platform, angle, hook
    ↓
DRAFT: write copy, define visual, add CTA
    ↓
REVIEW: brand voice check, rule compliance, funnel fit
    ↓
APPROVED → SCHEDULE (date + time + platform)
    ↓
PUBLISH (manual or via integration)
    ↓
TRACK: engagement metrics at 1h / 24h / 7d
    ↓
ANALYSE: what worked, what didn't
    ↓
IMPROVE: update templates, adjust strategy

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Slug Format#

Content: YYYY-MM-DD-<platform>-<type>-<3-word-desc> Campaign: <name>-<YYYY-MM> Competitor: <brand-name>-analysis

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Folder Structure#

text

social-media-commander/
  platforms/<platform>/
    profile.md         ← account info, bio, links, stats
    strategy.md        ← platform-specific strategy
    best-times.md      ← optimal posting times
    performance.md     ← running metrics log

  content/
    drafts/            ← state: idea / draft
      <slug>/content.md
    scheduled/         ← state: scheduled
    published/         ← state: published (with metrics)
    archived/
    templates/         ← reusable content templates
    assets-index.md    ← index of visual assets (no files stored)

  calendar/
    YYYY-MM.md         ← monthly content calendar

  funnels/
    <stage>/
      strategy.md      ← how we approach this stage
      content-index.md ← all content at this stage

  campaigns/
    active/<campaign-id>/
      manifest.md      ← goal, budget, timeline, content list
      performance.md   ← real-time results
    completed/
    templates/

  analytics/
    daily/YYYY-MM-DD.md
    weekly/YYYY-WNN.md
    monthly/YYYY-MM.md
    reports/           ← deep analysis reports

  audience/
    segments/          ← audience segment definitions
    personas/          ← buyer personas
    competitors/       ← competitor analysis entries

  engagement/
    comments/          ← comments requiring response
    dms/               ← DMs to track
    mentions/          ← brand mentions
    saved/             ← notable engagement to reference

  brand/
    voice/guidelines.md     ← tone, language, personality
    guidelines/
      pillars.md       ← content pillars
      dos-donts.md     ← brand-level rules
      visual.md        ← visual identity guidance
    hashtags/
      master.md        ← all hashtags by category
      performance.md   ← which hashtags work
    hooks/
      master.md        ← proven hook formulas
      performance.md   ← which hooks perform

  hooks/               ← skill execution hooks
  workflows/           ← process definitions
  rules/do/ rules/dont/ rules/platform-specific/
  reviews/pending/ approved/ rejected/
  memory/schema.json index.json
  crons/active/ completed/
  templates/
  CONTENT_LOG.md       ← append-only publish log
  ANALYTICS_SUMMARY.md ← running performance snapshot
  GROWTH_JOURNAL.md    ← weekly growth reflections
  STATS.md
  SOUL.md
  AGENT.md

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A/B Testing#

When testing content variants:

1. Create two entries with same concept, different angle/hook/format
2. Tag both: ab_test: true, ab_group: A / ab_group: B
3. After 7 days: compare metrics, declare winner
4. Log winner in brand/hooks/performance.md and templates

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Repurposing Engine#

Every published piece of long-form content should be repurposed:

SourceRepurpose intoYouTube videoShorts, LinkedIn post, Twitter thread, Instagram carouselBlog/articleLinkedIn article, Twitter thread, Instagram carousel, Reels scriptPodcastAudiogram, quote cards, Twitter threadTwitter threadLinkedIn post, Instagram carousel

Tag repurposed content: repurposed_from: <original-slug>

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Crisis Protocol#

If negative viral content / PR issue:

1. Capture in engagement/mentions/ with tag crisis: true
2. Immediate advisory to owner
3. Pause all scheduled promotional content
4. Draft response per brand/voice/guidelines.md
5. Owner approves before any response goes live
6. Log in CONTENT_LOG.md with crisis: resolved

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Competitor Tracking#

For each tracked competitor in audience/competitors/:

• Platform presence and frequency
• Content types they use
• Engagement rates (estimated)
• What's working for them
• Gaps we can exploit
• Monthly update schedule