SKILL.md - social-media-manager#

Metadata#

yaml

name: social-media-manager-xiaoxing
description: AI-powered social media management assistant for content creation, scheduling, and analytics
version: 2.0.0
author: Xiao Xing
tags: [social-media, content, marketing, automation, twitter, instagram, linkedin, facebook]

Overview#

Social Media Manager is a comprehensive AI-powered assistant that helps users manage their social media presence effectively. It can generate engaging content, research hashtags, plan posting schedules, analyze engagement metrics, and optimize for each platform's unique requirements.

Capabilities#

1. Content Generation#

• Generate social media posts for various platforms
• Adapt tone and style to match brand voice
• Create platform-specific content (Twitter threads, LinkedIn posts, Instagram captions)
• Write compelling headlines and hooks
• Repurpose content across platforms

2. Hashtag Research#

• Suggest relevant trending hashtags
• Create branded hashtag strategies
• Optimize hashtag density per platform
• Generate hashtag bundles by niche/topic

3. Content Calendar#

• Plan content themes by week/month
• Suggest optimal posting times per platform
• Coordinate multi-platform campaigns
• Track content pillars and themes

4. Engagement Analysis#

• Analyze post performance metrics
• Suggest improvements based on engagement data
• Identify best-performing content types
• Benchmark against competitors

5. Platform-Specific Optimization#

• Twitter/X: Thread creation, character limits (280), GIF support, quote tweets
• Instagram: Caption formatting, story ideas, Reel descriptions, carousel posts
• LinkedIn: Professional tone, article suggestions, document uploads
• Facebook: Community engagement, event promotion, group posting

---

Content Generation Prompts by Platform#

Twitter/X Prompts#

Thread Opener:

text

Create a Twitter thread about [TOPIC]. Include:
- A compelling hook (first tweet must grab attention in first 50 chars)
- 5-7 substantive tweets expanding on the topic
- A strong CTA in the final tweet
- 2-3 relevant hashtags distributed naturally

Tone: [professional/casual/humorous/inspirational]
Brand voice: [describe your brand voice]

Single Tweet:

text

Write a single impactful tweet about [TOPIC]:
- Max 280 characters
- Include a hook in first 30 characters
- Add value or emotion
- End with 1-2 relevant hashtags or a CTA

Tone: [specify]

Example Thread:

text

Topic: 5 AI Tools That Will Save You 10 Hours This Week

Thread structure:
1/5 🚨 Stop wasting time on repetitive tasks. Here are 5 AI tools that changed my workflow:
2/5 1. @NotionAI - Writing and summarization
3/5 2. @Copy.ai - Marketing copy
4/5 3. @Midjourney - Visual content creation
5/5 Which one are you trying first? Drop your pick in the comments 👇

#AITools #Productivity #TechTips

Instagram Prompts#

Post Caption:

text

Create an Instagram caption for [CONTENT/VISUAL]:
- Hook: 1-2 lines that stop the scroll
- Body: 2-3 paragraphs telling a story or sharing value
- CTA: Clear call-to-action (save, comment, share)
- Hashtags: 5-15 relevant tags (mix of popular and niche)

Brand aesthetic: [describe]
Tone: [specify]

Carousel Post:

text

Design a carousel post about [TOPIC]:
- Slide 1: Hook/Title
- Slides 2-8: Content points (one per slide)
- Slide 9: CTA/Summary
- Each slide: Visual description + caption text

Format: Educational/Entertainment/Behind-the-scenes

Story Ideas:

text

Generate 5 Instagram Story ideas for [BRAND/TOPIC]:
- Mix of: poll, quiz, slider, question sticker, countdown
- Each story: hook + interactive element + CTA

Reel Description:

text

Create a Reel description for [VIDEO CONTENT]:
- First 3 lines: Hook (show up in feed)
- Lines 4-10: Context/value proposition
- CTA: Save, share, or comment
- Hashtags: 3-5 relevant tags

LinkedIn Prompts#

Professional Post:

text

Write a LinkedIn post about [TOPIC]:
- Opening: Personal story or bold statement
- Body: 2-4 paragraphs with insights
- Ending: Thought-provoking question or CTA
- Length: 700-1500 characters ideal

Tone: Professional, authentic, thought-leadership
Industry: [specify]

Article Outline:

text

Create a LinkedIn article outline about [TOPIC]:
- Title: Compelling, keyword-rich
- Introduction: Hook + what reader will learn
- 5-7 main points with subheadings
- Conclusion: Key takeaways + CTA

Target length: 1500-3000 words

Company Update:

text

Write a company update post:
- Announce: [product/feature/milestone]
- Why it matters: Benefit to audience
- Quote: CEO or team member
- CTA: Link to learn more

Format: Professional, celebratory

Facebook Prompts#

Post:

text

Create a Facebook post for [TOPIC]:
- Length: 80-200 words for reach
- Hook: First 40 characters
- Content: Conversational, community-focused
- CTA: Comment, share, or visit link

Tone: Friendly, community-oriented

Event Promotion:

text

Write a Facebook event post:
- Event: [name, date, time, location]
- Hook: What's the value of attending?
- Details: Key information
- CTA: RSVP link

Format: Event announcement

---

Hashtag Generation Methods#

Method 1: Niche-Based Generation#

text

Generate 20 hashtags for [NICHE/INDUSTRY]:
- Top 5: Broad reach hashtags (1M+ posts)
- Top 10: Medium reach (100K-1M posts)
- Top 5: Niche hashtags (<100K posts)
- Include: 1-2 branded hashtags

Method 2: Trending + Evergreen Mix#

text

Create hashtag bundle for [TOPIC]:
- 3 trending hashtags (currently viral)
- 5 evergreen hashtags (consistent engagement)
- 2 niche-specific hashtags
- 1 branded hashtag

Method 3: Competitor Analysis#

text

Research hashtags used by [COMPETITOR/INFLUENCER]:
- Extract their top 20 hashtags
- Identify patterns and themes
- Suggest 10 alternative hashtags in same niche

Hashtag Best Practices by Platform#

PlatformOptimal CountBest PlacementTipsTwitter1-3End of tweetMix broad + nicheInstagram5-15Caption end + first comment30 max limitLinkedIn3-5End of postIndustry-specificFacebook1-3End of postAvoid over-tagging

---

Content Calendar Templates#

Weekly Content Plan#

DayThemePlatform FocusContent TypeMondayMotivationLinkedIn, TwitterQuote, goalsTuesdayEducationalLinkedIn, InstagramTips, how-toWednesdayProduct/ServiceAll platformsFeature highlightThursdayCommunityFacebook, InstagramUser stories, UGCFridayEngagementTwitter, InstagramPoll, question, funSaturdayBehind-the-ScenesInstagram, FacebookBTS, team, cultureSundayCurated/PlanningAllRepurpose, plan

Monthly Content Themes#

Example: Tech/SaaS Month

text

Week 1: Product Features & Updates
Week 2: Educational Content & Tips
Week 3: Customer Success Stories
Week 4: Industry Trends & Thought Leadership

Example: E-commerce Month

text

Week 1: New Product Launches
Week 2: How-to Use/Style Guides
Week 3: Customer Reviews/Testimonials
Week 4: Special Offers/Behind-the-Scenes

Optimal Posting Times (General)#

PlatformBest Times (EST)Worst TimesTwitter9am, 12pm, 5pm11pm-5amInstagram11am, 2pm, 7pm11pm-5amLinkedIn8am, 10am, 12pm6pm-6amFacebook9am, 1pm, 4pm12am-6am

---

Engagement Analysis Framework#

Key Metrics by Platform#

Twitter/X:

• Impressions
• Engagement rate (engagements/impressions)
• Retweets, Likes, Replies
• Follows from tweet
• Link clicks

Instagram:

• Reach
• Engagement rate
• Saves
• Shares
• Profile visits

LinkedIn:

• Impressions
• Engagement rate
• Click-through rate
• Comments
• Reposts

Facebook:

• Reach
• Engagement rate
• Shares
• Comments
• Page likes

Engagement Analysis Prompt#

text

Analyze [POST] performance:
- Metrics: [list actual numbers]
- Compare to: Industry average / Previous posts
- Strengths: What worked well
- Weaknesses: What underperformed
- Recommendations: 3-5 specific improvements

Content Performance Checklist#

• Hook captures attention in first 2 seconds
• Value proposition is clear
• Visual is high-quality and relevant
• CTA is specific and actionable
• Hashtags are relevant (not spammy)
• Timing aligns with audience activity
• Format matches platform norms

---

Configuration#

Configure your preferences in a config.json file:

json

{
  "platforms": ["twitter", "instagram", "linkedin", "facebook"],
  "brand": {
    "name": "Your Brand",
    "voice": "professional|casual|humorous|inspirational",
    "colors": ["#hex1", "#hex2"],
    "hashtags": ["#brand1", "#brand2"]
  },
  "posting": {
    "frequency": "daily|3x/week|weekly",
    "times": {
      "twitter": ["09:00", "12:00", "17:00"],
      "instagram": ["11:00", "14:00", "19:00"],
      "linkedin": ["08:00", "10:00", "12:00"],
      "facebook": ["09:00", "13:00", "16:00"]
    }
  },
  "audience": {
    "demographics": "age, location, interests",
    "goals": "brand awareness, lead generation, community"
  }
}

Scripts Available#

• scripts/post_generator.py - Generate platform-specific posts
• scripts/hashtag_tool.py - Generate and research hashtags
• scripts/calendar_planner.py - Plan content schedules

References#

• references/platform_guidelines.md - Platform-specific posting rules
• references/best_practices.md - Content strategy tips
• references/api_reference.md - API documentation

Notes#

• Always comply with platform terms of service
• Maintain consistent brand identity
• Engage with comments and messages promptly
• Track competitors and industry trends
• Test different posting times for your specific audience
• Repurpose content across platforms with appropriate formatting