Social Tracker#

Monitor any competitor or creator's social content strategy and extract what's actually working.

What It Does#

Given one or more competitor handles/URLs, Social Tracker will:

1. Pull recent posts — last 30 days of content across specified platforms
2. Classify content pillars — what topics they post about and in what ratio
3. Score hooks — identify their highest-engagement openers and extract the pattern
4. Cadence analysis — posting frequency by day/week, best times
5. Gap analysis — topics they're NOT covering that their audience is asking about
6. Hook templates — 5 swipe-ready hook structures based on their top posts

Inputs#

json

{
  "competitors": ["@handle1", "@handle2"],
  "platforms": ["linkedin", "x", "instagram"],
  "niche": "mortgage|real_estate|crypto|any",
  "analysis_depth": "quick|standard|deep"
}

Outputs#

json

{
  "posting_cadence": {
    "posts_per_week": 4.2,
    "best_days": ["Tuesday", "Thursday"],
    "best_times": ["8am", "12pm"]
  },
  "content_pillars": {
    "education": 0.40,
    "social_proof": 0.25,
    "market_updates": 0.20,
    "personal_story": 0.15
  },
  "top_hooks": [
    {
      "hook": "Most [role] don't know that...",
      "avg_engagement": "2.3x average",
      "pattern": "knowledge_gap"
    }
  ],
  "gap_opportunities": ["topic1", "topic2"],
  "swipe_templates": [
    "Most [ICP] [pain point]. Here's what actually works:",
    "I [did X] for [time]. Here's what I learned:"
  ],
  "summary": "2-3 sentence competitive intel summary"
}

Tiers#

Free — 1 competitor, X only, quick analysis (last 10 posts) Standard ($9/mo) — 3 competitors, all platforms, standard depth (last 30 posts), weekly report Pro ($29/mo) — 10 competitors, all platforms, deep analysis, daily monitoring, Slack/Telegram alerts on viral posts

Tools Used#

• Web search for public social posts
• Content resonance scorer for hook analysis
• NLP classifier for pillar categorization

Use Cases#

• Know what content is winning in your niche before you post
• Steal hook structures from accounts 10x your size
• Find the gap topics your competitors are missing
• Build a content calendar based on what actually gets engagement

Example Output#

Competitor: @mortgagejake_loanpro (LinkedIn)

Posts 5x/week. Tuesday + Thursday 8am best. Top pillar: buyer education (42%). Highest-engagement hook pattern: "The reason [common belief] is wrong:" — 3.1x avg engagement.

Gap opportunity: No content on credit repair for leads — wide open.

Top swipe template: "Most buyers think [X]. Here's what lenders actually see:"