Social Video Analytics#

Track and analyze video performance across TikTok, Instagram Reels, YouTube Shorts, Douyin, and Xiaohongshu — unified metrics dashboard, competitor benchmarking, viral pattern detection, and content strategy recommendations powered by AI.

What This Skill Does#

Social Video Analytics aggregates performance data from all major short-video platforms into a unified view. It identifies what's working (viral patterns, winning hooks, optimal posting times), benchmarks against competitors, and generates actionable content strategy recommendations.

Core Capabilities#

1. Unified Dashboard — One view for TikTok, Reels, Shorts, Douyin, XHS performance metrics
2. Viral Pattern Detection — AI identifies what makes your top-performing videos different from average ones
3. Competitor Benchmarking — Track competitor accounts, analyze their top content, identify gaps
4. Hook Analysis — Which opening hooks drive the highest watch-through rates
5. Posting Time Optimization — Data-driven recommendations for when to post on each platform
6. Content Strategy Reports — Weekly/monthly AI-generated reports with specific action items
7. Trending Audio/Format Tracking — Identify trending sounds and formats before they peak
8. ROI Attribution — Connect video performance to business outcomes (traffic, leads, sales)

Key Metrics#

MetricWhat It Tells YouWatch-Through RateContent quality + hook strengthSave RateContent value + rewatch potentialShare RateViral potentialComment SentimentAudience resonanceFollower ConversionAccount growth efficiencyClick-Through RateCommercial conversion power

Analysis Types#

• Content Audit — Full account analysis with scoring and recommendations
• Competitor Report — Side-by-side benchmarking with actionable takeaways
• Campaign Performance — Track specific campaign metrics across platforms
• Trend Report — Weekly trending formats, sounds, and topics in your niche

Usage#

• "Analyze my TikTok account performance for the last 30 days"
• "Compare our Xiaohongshu content against these 3 competitors"
• "What video format is trending in the beauty niche this week?"
• "Generate a content strategy report for our Q2 campaign"

Upgrade#

For real-time analytics API and custom dashboards, visit https://mediaclawbot.com

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