Copywriting Skill#

Trigger#

When the user wants to write, rewrite, or improve marketing copy for any page — homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

Trigger phrases: "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", "CTA copy", "landing page copy", "homepage copy"

What This Skill Does#

Writes conversion-focused marketing copy using proven frameworks:

• PAS (Problem-Agitation-Solution) — for pain-point driven pages
• AIDA (Attention-Interest-Desire-Action) — for product launches
• StoryBrand — for brand narrative pages
• Before-After-Bridge — for transformation messaging

Process#

1. Understand: Product/service, target audience, unique value proposition, tone
2. Research: Competitor messaging, audience language, market positioning
3. Framework: Select the most appropriate copywriting framework
4. Write: Full page copy — headline, subheadline, body sections, CTAs
5. Review: Check for clarity, specificity, and conversion focus

Output Structure#

text

# [Page Type] Copy — [Product/Brand]

## Hero Section
- Headline: [main headline]
- Subheadline: [supporting copy]
- CTA: [button text]

## Section 2: [Problem/Pain]
[body copy]

## Section 3: [Solution/Features]
[body copy]

## Section 4: [Social Proof]
[body copy]

## Section 5: [CTA]
[final push + button text]

Rules#

• Specificity > generality. "Save 4.2 hours per week" beats "save time"
• Benefits > features. Lead with what the user gets, not what the product does
• One CTA per section. Don't split attention
• Conversational > corporate. Write like a smart friend, not a brochure
• Cut ruthlessly. If a word doesn't earn its place, delete it
• Never use: "leverage", "synergy", "empower", "unlock", "revolutionize"

Tips#

• Always ask for the target audience before writing
• Study the competitor's messaging before starting
• Write 3 headline variations — let the user pick
• Include microcopy suggestions (button text, form labels, error messages)