Form CRO Skill#

Trigger#

Optimise forms for higher completion rates.

Trigger phrases: "optimise this form", "form conversion", "reduce form abandonment", "form UX", "checkout form"

Process#

1. Analyse: Current fields, completion rate, drop-off points
2. Reduce: Remove unnecessary fields, consolidate where possible
3. Restructure: Multi-step if >4 fields, logical grouping, progress indicators
4. Optimise: Labels, placeholders, validation, error handling, autofill
5. Test: Recommend A/B tests for changes

Key Principles#

• Every field you remove increases completion by ~5-10%
• Multi-step forms convert 86% higher than single-step (for 5+ fields)
• Inline validation > submit-and-see-errors
• Social auth reduces friction by 50%+ for signups
• "Continue" > "Submit" > "Next" for button text
• Show "X of Y steps" for multi-step forms
• Save partial progress for long forms
• Required vs optional: mark optional, not required (fewer fields feel lighter)

Output#

Redesigned form specification with: field list, order, validation rules, error messages, multi-step breakdown (if applicable), and button copy.