Page CRO Skill#

Trigger#

Audit any landing/product page for conversion blockers.

Trigger phrases: "audit this page", "conversion audit", "why isn't this converting", "page CRO", "landing page review"

Process#

1. Load page: Fetch URL and analyse structure, copy, layout, CTAs
2. Heuristic evaluation: Check against 40+ conversion principles
3. Identify blockers: Categorise as critical, warning, or opportunity
4. Benchmark: Compare against industry conversion rates
5. Recommend: Specific, prioritised fixes with expected impact

Audit Framework#

Above the Fold (most critical)#

• Value proposition clear within 5 seconds
• Primary CTA visible without scrolling
• Headline matches visitor intent / ad copy
• No competing CTAs or distractions

Trust Signals#

• Social proof present (testimonials, logos, numbers)
• Security indicators (SSL, payment badges)
• Risk reducers (guarantee, free trial, no credit card)

Copy#

• Benefit-led, not feature-led
• Specific numbers over vague claims
• Addresses primary objection
• Scannable (subheadings, bullets, short paragraphs)

CTA#

• Action-oriented button text (not "Submit")
• Contrasting colour
• Repeated at logical intervals
• Microcopy addresses friction ("No credit card required")

Mobile#

• Touch-friendly tap targets (44px+)
• No horizontal scroll
• CTA accessible on mobile viewport
• Images load quickly

Output Format#

text

# CRO Audit: [URL]

## Conversion Score: [X/100]

## Critical (fix today)
1. [Issue] → [Specific fix] — Expected impact: [High]

## Warnings (fix this week)
1. [Issue] → [Specific fix] — Expected impact: [Medium]

## Opportunities (test these)
1. [Opportunity] → [How to test]

## Recommended A/B Tests
1. [Test idea] — [Hypothesis] — [Estimated lift]