Popup CRO Skill#

Trigger#

Design high-converting popups — exit intent, scroll-triggered, timed.

Trigger phrases: "popup design", "exit intent popup", "email capture popup", "popup copy", "popup strategy"

Popup Types#

Exit Intent#

• Trigger: mouse moves toward browser close/back
• Use for: lead capture, discount offer, content upgrade
• Conversion rate benchmark: 2-4%

Scroll-Triggered#

• Trigger: user scrolls past X% of page
• Use for: content upgrades, newsletter signup
• Recommended trigger: 50-70% scroll depth

Timed#

• Trigger: X seconds on page
• Use for: announcements, special offers
• Recommended delay: 30-60 seconds

Click-Triggered#

• Trigger: user clicks specific element
• Use for: content upgrades, gated resources
• Highest quality leads — they opted in voluntarily

Design Rules#

• One clear CTA. One offer. One action.
• Easy to close (visible X, click outside to dismiss)
• Mobile: use bottom bar instead of overlay popup
• Frequency: max once per session, or once per 7 days
• Copy: headline (5-8 words) + 1-2 lines of value prop + CTA button
• Never interrupt a conversion flow with a popup

Output#

Complete popup specification: trigger rules, copy (headline + body + CTA), design guidance, targeting rules, frequency caps.