Signup Flow CRO Skill#

Trigger#

Audit and optimise signup flows for higher conversion.

Trigger phrases: "signup flow", "registration optimisation", "signup conversion", "reduce signup friction"

Process#

1. Map: Document every step from CTA click to account created
2. Measure: Identify drop-off at each step
3. Reduce: Eliminate unnecessary steps, defer non-critical fields
4. Accelerate: Social auth, magic links, progressive profiling
5. Activate: Connect signup to first value moment

Key Principles#

• Minimum viable signup: email only (or social auth)
• Defer profile completion to post-signup
• Progress indicator if >2 steps
• Pre-fill where possible (social data, URL detection)
• Email verification: don't block access — send verification in parallel
• Show value preview before asking for signup
• "Sign up free" > "Create account" > "Register"

Output#

Redesigned signup flow with: step-by-step wireframe description, field requirements per step, estimated conversion improvement, and implementation notes.