Content: Translation#

Guides translation workflow, terminology, style, and quality for multilingual content. Covers when to use human vs machine translation, glossary and style guide creation, and SEO considerations. For i18n implementation, hreflang, and URL structure, see localization-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope#

• Workflow: Brief → translate → review
• Terminology: Glossary creation and management
• Style guide: Voice, tone, formatting per language
• Human vs MT: When to use each; post-editing
• Quality: QA, consistency, SEO
• Market-specific: Terminology by region

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice, target markets, and product terminology.

Identify:

1. Content type: Product UI, marketing copy, blog, landing page, docs
2. Target language(s): Priority locales
3. Existing assets: Glossary, style guide, translation memory (TM)

---

1. Translation Workflow#

Brief → Translate → Review#

PhasePurposeOutputBriefContext, audience, tone, glossary reference, style guideTranslator brief documentTranslateFirst pass; use glossary + TM when availableDraft translationReviewNative speaker review; consistency, brand voice, SEOFinal translation

Translator Brief#

Include in every project:

• Context: What the content is for (landing page, product UI, blog)
• Audience: Target market, user persona
• Tone: Formal, casual, technical
• Glossary: Link or attach; mandatory terms
• Style guide: Reference or key rules
• Constraints: Character limits (UI), SEO keywords to include naturally

Content-Type Workflow#

Content TypeApproachNotesProduct UIGlossary-critical; short strings; consistencyUse TM; avoid machine translationMarketing copyBrand voice; cultural adaptationHuman translation; see terminologyBlog / ArticleSEO; natural keyword placementRe-research keywords in target language; don't translate keyword listsLanding pageConversion-focused; CTA clarityHuman; test localized CTAsTechnical docsPrecision; glossaryTM + glossary; consider MT + post-edit for high volume

---

2. Glossary & Terminology#

Glossary Purpose#

• Consistency: Same term translated the same way across all content
• Brand: Product names, feature names, approved phrasing
• Compliance: Safety, legal, regulated terms
• Cost: Reduces rework; accelerates review

Glossary Structure#

FieldPurposeSource termOriginal (e.g., English)Target termApproved translationContextWhere it appears; usage noteDo not translateBrand names, product names (when applicable)

Market-Specific Terminology#

TermEnglishChineseNotesGenerative AIGenerative AI, GenAIAIGC (人工智能生成内容)Use "AIGC" for China; "Generative AI" for EnglishInfluencerInfluencerKOL (关键意见领袖)"KOL" common in Chinese marketingUserUser用户Context-dependentDashboardDashboard控制台, 仪表盘Choose one; document in glossary

Principle: Don't translate terminology lists; research how target market searches and speaks. See keyword-research for multi-language keyword research.

---

3. Style Guide (Translation)#

Elements to Define#

ElementPurposeVoiceBrand personality; formal vs casualToneVaries by content type (support = helpful; marketing = persuasive)RegisterFormal (您) vs informal (你) in languages that distinguishPunctuationQuotation marks, spacing (e.g., no space before colon in French)FormattingDates, numbers, units; locale-specificForbiddenTerms or phrases to avoid

Per-Language Considerations#

• Chinese: Simplified vs Traditional; measure word usage
• German: Formal (Sie) vs informal (du); compound nouns
• Japanese: Honorifics; keigo for formal contexts
• Arabic: RTL; formal vs dialect

---

4. Human vs Machine Translation#

When to Use Human Translation#

ScenarioReasonProduct UITerminology, UX clarity, brandMarketing copyPersuasion, cultural nuance, CTAsLanding pagesConversion; tested copyLegal, complianceAccuracy, liabilityBrand-criticalTaglines, campaign copy

When Machine Translation (MT) May Be Acceptable#

ScenarioConditionHigh-volume, low-stakesInternal docs, user-generated contentDraft / triageMT + human post-edit (MTPE)Real-timeChat, support; with disclaimer

Avoid#

• Raw MT for product/marketing: Terminology errors, cultural misfires, poor SEO
• MT without post-edit for customer-facing content
• Translating keyword lists instead of re-researching in target language

---

5. Translation Memory (TM) & TMS#

Translation Memory#

• What: Stores approved source↔target sentence pairs
• Benefit: Consistency; reuse; lower cost per word; faster turnaround
• Best practice: Maintain TM; clean duplicates; align with glossary

Translation Management System (TMS)#

• Use for: Centralized workflow; glossary + TM integration; vendor management
• When: Multiple languages; ongoing translation; team collaboration

---

6. Quality & SEO#

Quality Checklist#

• Glossary terms used correctly
• Style guide followed
• No untranslated strings
• Numbers, dates, units localized
• Character limits respected (UI)
• Native speaker review completed

SEO for Translated Content#

• Keywords: Re-research in target language; don't translate from source
• Metadata: Title, description translated; see title-tag, meta-description
• Hreflang: Technical implementation in localization-strategy; translation produces the content
• Thin content: Avoid publishing many low-quality translated pages at once; can trigger penalties. See localization-strategy Multilingual Risks.

---

7. Integration with Localization#

TopicSkilli18n implementationlocalization-strategyURL structure, hreflanglocalization-strategyTranslation workflow, glossary, styleThis skill (translation)Keyword research by marketkeyword-research; localization-strategy

When adding a new locale: create glossary, style guide, then translate. See localization-strategy for technical checklist (hreflang, sitemap, metadata).

---

Output Format#

• Translator brief (context, audience, glossary, style)
• Glossary additions or updates
• Style guide notes for target language
• Human vs MT recommendation
• Quality checklist

Related Skills#

Strategy & Technical#

• localization-strategy: i18n, hreflang, URL structure, pricing by market; translation produces content for localized pages
• content-strategy: Multilingual content planning; avoid thin translations
• content-marketing: Content types and formats; translation as one channel adaptation

SEO & Content#

• keyword-research: Multi-language keyword research; don't translate keyword lists
• page-metadata: Hreflang implementation
• title-tag, meta-description: Translate metadata per locale
• copywriting: Source copy to translate; brand voice
• image-optimization: Localize image filenames for translated pages

Pages#

• article-page-generator: Article structure; translate with SEO in mind
• landing-page-generator: Landing page copy; human translation for conversion