Content: Visual Content#

Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope#

• When to use images: By content type and format
• Specs by context: Website vs social vs email
• Platform image specs: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube
• Repurposing: One visual → multiple formats and channels
• Visual-first planning: Content calendar with image planning

Initial Assessment#

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Section 12 (Visual Identity) for brand consistency.

Identify:

1. Context: Article, social post, infographic, email, landing page
2. Channels: Which platforms will use this visual
3. Repurposing: Will this visual be adapted for other formats?

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1. When to Use Images#

Content TypeVisual NeedNotesArticle / BlogHero image, in-article images, screenshotsSee image-optimization for web (alt, WebP, LCP)Social postSingle image, carousel, or link previewPlatform-specific specs belowInfographicPrimary format; data visualizationRepurpose to social (cropped), blog (full)Case studyCustomer photo, results chart, logoRepurpose to LinkedIn carousel, blogProduct updateScreenshot, feature graphicChangelog, email, socialEmailHeader image, inline graphicsKeep lightweight; many clients block imagesLanding pageHero, trust badges, screenshotsSee hero-generator, image-optimization

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2. Website vs Social vs Email#

ContextPrioritySkillWebsiteAlt text, WebP, LCP, responsive, lazy loadingimage-optimization****Social postsPlatform dimensions, aspect ratio, file sizePlatform skills (X, LinkedIn, Pinterest, etc.)OG / Twitter Cards1200×630, 1200×675 for link previewsopen-graph, twitter-cards****EmailInline-friendly; avoid heavy images; alt for blockedemail-marketing

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3. Platform Image Specs (Social)#

PlatformPost ImageStories / ReelsProfileNotesX (Twitter)1200×675 (16:9), 800×800—400×400See twitter-x-posts****LinkedIn1200×627, 1200×1200; carousel up to 20—400×400See linkedin-posts; vertical preferred on mobilePinterest1000×1500 (2:3)—165×165Alt text ~25% more impressions; see pinterest-posts****Instagram1080×1350 (4:5), 1080×10801080×1920 (9:16)320×3204:5 outperforms square on feedFacebook1200×630, 1080×10801080×1920320×320YouTubeThumbnail 1280×720—800×800

General: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop.

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4. Visual Repurposing#

Principle: One core visual → multiple crops/formats → multiple channels.

Core VisualAdaptationsChannelsInfographicFull (blog), cropped sections (Instagram, LinkedIn carousel), square (X)Blog, LinkedIn, Instagram, XCase study graphicHero (blog), single slide (LinkedIn), story (Instagram)Blog, LinkedIn, InstagramProduct screenshotHero (landing), post (X, LinkedIn), email headerWebsite, social, emailQuote graphicSquare (X, LinkedIn), 4:5 (Instagram)X, LinkedIn, Instagram

Workflow: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see brand-visual-generator).

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5. Visual-First Content Planning#

• Plan images in content calendar: Don't add visuals as afterthought; visuals drive engagement
• Batch by theme: Create visuals for a topic cluster or campaign together for consistency
• Repurposing column: In calendar, note which core piece becomes which visual format for which channel
• Asset library: Organize by campaign/theme; tag for reuse

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6. Format-Specific Notes#

Infographics#

• Dimensions: 800–1200px width; height varies by content
• Export: PNG for web; PDF for download
• Repurpose: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram

Social Post Images#

• Text overlay: Keep minimal; many platforms deprecate text-heavy images
• Branding: Logo in corner; consistent with brand-visual-generator
• Alt text: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image-optimization for alt best practices

Article / Blog Images#

• Hero: Often LCP candidate; optimize per image-optimization
• In-article: Support narrative; alt text, captions per image-optimization
• Screenshots: Annotate when helpful; keep file size low

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Output Format#

• Visual plan (what images for what content)
• Specs by context (platform dimensions, format)
• Repurposing map (one visual → multiple outputs)
• References to platform skills and image-optimization

Related Skills#

Content & Strategy#

• content-marketing: Content types, formats, repurposing; visual content is part of content mix
• content-strategy: SEO topic clusters; article visuals
• copywriting: Copy pairs with visuals; headlines for image posts

Platform (Image Specs)#

• twitter-x-posts: X post image specs
• linkedin-posts: LinkedIn image specs
• pinterest-posts: Pinterest Pin dimensions, alt text
• reddit-posts: Reddit image post context

Website & SEO#

• image-optimization: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO
• open-graph, twitter-cards: Link preview images
• hero-generator: Hero section visuals

Other#

• brand-visual-generator: Typography, colors, imagery tone; visual consistency
• video-marketing: Video thumbnails; video as visual format
• video-optimization: Video SEO; VideoObject; video sitemap; YouTube prioritization