Website Audit Checklist#

A practical website audit checklist for quickly finding the conversion, trust, mobile, copy, and on-page SEO issues that stop visitors from becoming leads or customers.

Best for: founders, indie hackers, agencies, marketers, and agent operators who want a fast, structured audit before buying the deeper Atlas paid ZIP pack.

Search Keywords / Best Use Cases#

• website audit
• website audit checklist
• website audit template
• website audit tool
• website audit report
• agency website audit
• SaaS website audit
• homepage audit
• landing page audit
• website conversion audit
• website conversion optimization
• site audit checklist
• startup website audit
• B2B website audit
• pricing page audit
• trust signal audit
• mobile UX audit
• lead generation website audit
• on-page SEO audit
• technical website audit basics
• conversion rate audit
• CRO audit
• website redesign audit
• how to audit a website
• paid website audit template
• Atlas $49 website audit pack

What This Free Skill Produces#

• A 6-part audit: message clarity, CTA, proof/trust, flow, mobile UX, and friction
• A prioritized fix list: critical fixes, moderate improvements, quick wins
• Better headline and CTA options
• A/B test ideas for the highest-leverage page sections
• A short report that can be pasted into a founder/client update

Workflow#

1. Capture Page Context#

Collect the URL or pasted page copy, audience, offer, traffic source, and desired conversion action.

2. Score Conversion Drivers#

Score each area as pass / warning / fail:

• Headline clarity
• CTA specificity
• Trust and proof
• Page flow
• Mobile readability
• Risk reversal / objection handling

3. Produce Prioritized Fixes#

Return fixes in this order:

1. Critical conversion blockers
2. Trust/proof improvements
3. Copy and CTA rewrites
4. Mobile/layout quick wins
5. A/B tests worth running

Output Format#

markdown

# Audit Report

## Conversion Score
- Headline:
- CTA:
- Proof:
- Flow:
- Mobile:
- Trust:

## Top 5 Fixes
1.
2.
3.
4.
5.

## Better Copy Variants
- Headline:
- Subheadline:
- CTA:

## A/B Tests
- Test 1:
- Test 2:
- Test 3:

Upgrade: Atlas Paid ZIP Packs ($49 / $150)#

This free ClawHub skill is the discovery layer. If you want the ready-to-run premium workflow:

• Starter — $49: prompt pack, checklist, report templates, and setup guide.
• Pro — $150: advanced modules, scoring rubric, readiness checklist, and reusable workspace template.

Get the paid packs here: https://atlasagentsuite.com/skills.html?utm_source=clawhub&utm_medium=skill&utm_campaign=website-audit-checklist

If this free skill helped, please star/comment on ClawHub so other builders can find it.

Guardrails#

• This is a first-pass heuristic audit, not a guarantee of conversion lift.
• Use analytics, session recordings, and customer interviews to validate bigger redesign decisions.
• Keep recommendations specific and tied to visitor intent.