X Content Calendar#

Use this to create a posting plan the user can actually execute.

Content Mix#

Use a portfolio:

• Utility: frameworks, templates, tutorials, checklists.
• Opinion: tradeoffs, myth-busting, specific stances.
• Proof of work: builds, experiments, screenshots, metrics, lessons.
• Conversation: useful questions, comparisons, requests for examples.
• Personal context: story, values, motivation, constraints.

Frequency Rules#

If once per day:

• 4 utility/opinion posts per week
• 2 proof-of-work posts per week
• 1 personal/context post per week
• daily replies

If 2-3 times per day:

• morning: strongest standalone post
• midday: reply, quote, or conversation post
• evening: proof, reflection, or personal context

Weekly Experiment#

Test one variable:

• hook style
• topic angle
• post length
• visual vs text
• proof vs opinion
• time of day
• CTA vs no CTA

Output#

Return:

• Assumptions
• Content pillars
• Calendar with post ideas by day
• Reply targets
• Experiment of the week
• Metrics to watch

Operating Principle#

Treat the public X algorithm as a signal map, not a cheat code. Optimize for posts and replies that earn useful positive actions (dwell, replies, reposts, shares, profile clicks, follows) while avoiding negative actions (not interested, mute, block, report, fast skips).