the-psychology-of-selling

Brian Tracy's The Psychology of Selling — the science and art of selling: prospecting, presenting, handling objections, closing, and building customer relationships. Covers 5 use cases: ① Prospecting — finding qualified leads ("How to find prospects" "What is prospecting") ② Presenting — effective sales presentations ("How to present a product" "What makes a great pitch") ③ Handling Objections — turning no into yes ("How to handle objections" "What to say when customer says no") ④ Closing — sealing the deal ("How to close a sale" "What are closing techniques") ⑤ Relationship Selling — building loyalty ("How to build customer loyalty" "What is consultative selling") Trigger when users say: "Brian Tracy" "Psychology of Selling" "Sales techniques" "How to sell" "Sales prospecting" "Closing techniques" "Sales objections" "Sales presentation" or mention: Brian Tracy / The Psychology of Selling / selling / sales / prospecting / closing / objections / presentation / relationship selling / consultative selling / features and benefits / trial close / assumptive close. Related skills: how-to-win-friends, talk-like-ted, the-go-giver-influencer.